Experience

Zamp Solar LLC

• Director of Ecommerce

  • Feb 2021 - Present

  Leading the DTC eCommerce strategy, planning, and execution for the Zamp Solar brand. The core objectives are driving a profitable DTC online store while growing the Zamp Solar brand's audience via the website and social media channels.

• Culture Ambassador

  • May 2019 - Present

  Social Media Manager: Representing the Zamp Solar brand across all customer-facing digital channels. Responsible for responding to comments, compiling campaigns and creating relevant content with a cohesive brand voice. Brand Ambassador Manager: Serving as the primary contact for the brand ambassadors, responsible day to day product support, as well as ensuring ambassadors are up to date on product education, event schedules, and the roll-out of any new products. Grassroots marketing naturally delivers relevant data collection. Industry trends, product feature requests, and sales opportunities are all delivered to the appropriate contact within the organization.Web Development: Creating the best eCommerce experience for our retail customers utilizing both Shopify and the Amazon Marketplace. Development of a B2B eCommerce solution built for scale providing our dealer network the convenience they need.



SolarOverstock

• Founder

  • May 2019 - May 2021

  Fun little startup idea. I wanted to explore proof of concept for a small business that could be remotely operated yet still be scalable with a single employee. It was an educational opportunity to learn new ways to optimize operations while marketing products on Amazon and through Shopify. Fun little startup idea. I wanted to explore proof of concept for a small business that could be remotely operated yet still be scalable with a single employee. It was an educational opportunity to learn new ways to optimize operations while marketing products on Amazon and through Shopify.



WakeMAKERS

• United States
• Retail
• 1 - 100 Employee

• OEM Sales Director

  • Oct 2017 - Apr 2019



Zamp Solar, LLC

• Lead Web Designer

  • Feb 2017 - Dec 2017

  Designed and launched the ZampSolar.com website with a short one-week go-live timeline. Maintained constant contact with project stakeholders from design, testing and seamless server switch over. Ensured the server was configured properly for website security and stability. Properly implemented a redirection plan to accommodate several URL name changes with 301 redirects in order to be search engine-friendly and maintain already ranked organic traffic. Reviewed the site content with the in house product and legal teams for preciseness. Pushed site live to meet the deadline and created a plan for internal handoff of the administration duties. Provided guidance on social media strategies and setup automation. Consulted with the marketing department to develop a new brand ambassador program.

• Co-Founder

  • Mar 2009 - Dec 2016

  We provide our customers with the most robust tools and information to facilitate an easy Watersports buying experience. We provide our customers with the most robust tools and information to facilitate an easy Watersports buying experience.



SkiersRealm

• Founder

  • Sep 2008 - Mar 2013

  Content Creator, Ski Reviewer, Sales, Customer Service Content Creator, Ski Reviewer, Sales, Customer Service



Active Water Sports

• United States
• Sporting Goods
• 1 - 100 Employee

• Director of eCommerce

  • May 2009 - Sep 2010

  Developed an eCommerce strategy and implemented a Magento web store centered around the water sports enthusiast.My daily duties included online marketing strategy, managing SEM (Google Adwords), honing in SEO concepts and strategies, email campaign management, new product research and analysis, as well as maintaining excellent written and verbal communication with the internal team and our customers.We were small but growing fast so it was important to stay nimble to the daily changes in digital world. Along with supervising other members of the sales department, as the eCommerce manager I had to work with internal and external parties to be successful.



Wakeside LLC

• United States
• Manufacturing

• Product Marketing Manager

  • Mar 2005 - Feb 2009

  Product merchandising, Vendor Relations, SEO, Managed Affiliate Program, Marketing Product merchandising, Vendor Relations, SEO, Managed Affiliate Program, Marketing