Senior Digital Marketing Strategist

• Jul 2023 - Present

SEO Director

• Apr 2022 - Jul 2023

Project Manager - SEO

• Apr 2021 - Apr 2022

● Help manage content creation and SEO for www.exo.inc. Orchestrate key SEO changes to increase ranking keywords in SERPS and increase organic traffic, targeting valuable industry-related terms. ● Deliver Google Analytics & SEO audit reports which include position tracking, competitor keyword gap analysis, and backlinks status ● Led the effort to get Exo Imaging Great Places to Work certified ● Help oversee operations in HubSpot including: email template creation and campaigns, workflows, form submissions, and lead generation campaigns ● Provide key recommendations to PPC campaigns to generate higher CTR % on important keywords and drive in higher quality leads ● Help manage quarterly digital assets and utilize them to find key partnerships. ● Responsible for adding blogs to the news landing page and optimizing them for best SEO practices including schema markup Show less

Search Engine Optimization Specialist

• Jun 2019 - Jan 2021

Managed SEO/content management for JH Cardiovascular, Group, Inc. Optimized and created new fresh content for all pages honing in specifically on the service pages. The website experienced a 20% increase in traffic and 35% increase in Google SERP visibility Managed SEO/content management for JH Cardiovascular, Group, Inc. Optimized and created new fresh content for all pages honing in specifically on the service pages. The website experienced a 20% increase in traffic and 35% increase in Google SERP visibility

Search Engine Optimization Manager

• Apr 2018 - Apr 2019

Managed SEO/content management for company. Successful created a content migration into a new website for the franchise Managed SEO/content management for company. Successful created a content migration into a new website for the franchise

Search Engine Optimization Specialist

• Mar 2017 - Mar 2018

Managed SEO/content management for company. Create timeline Google Analytics analysis and goals to increase customer generation Managed SEO/content management for company. Create timeline Google Analytics analysis and goals to increase customer generation

SEO Manager

• Sep 2016 - Mar 2017

Managed SEO operations for gradschools.com which involved high elevation of degree pages. (CMS) Worked on using respected quotes from major educational figures to bring validity and expertise to degree pages. (HARO) Worked using a multitude of SEO platforms: Conductor Searchlight, SEMRush, Ahrefs, HARO. Assisted with content management process and optimizing pages for internal linking, external linking, and image SEO (alt tags, social media linking). Managed SEO operations for gradschools.com which involved high elevation of degree pages. (CMS) Worked on using respected quotes from major educational figures to bring validity and expertise to degree pages. (HARO) Worked using a multitude of SEO platforms: Conductor Searchlight, SEMRush, Ahrefs, HARO. Assisted with content management process and optimizing pages for internal linking, external linking, and image SEO (alt tags, social media linking).

Search Engine Optimization Manager

• Mar 2014 - Sep 2015

Evaluated, Q/A , and monitored Boscov’s website through Microsoft Excel Macros reports run through tools such as MOZ, Google Analytics, SEMRush Led major tasks in conjunction with site releases which included and were not limited to: dynamic meta description generation for all product pages, rel and canonical tag [and sitemap] integration, content updates, schema markup, Q/A of mega menu. Worked with Yext in creation and optimization of all local store pages ensuring department stores came up strong in Google search Worked hand in hand with CSE Manager on evaluating new content approaches to get products and department store pages ranked #1 on Google. Performed testing for site releases Q/A of all pages and checkout scenarios including PayPal when integrated. Evaluated site on tablet, computer, and mobile devices Worked with developers on following major products: 1)Disabling CSS code in Bazaar Voice Reviews/decomissioning Bazaar Voice microsite 2) Utilizing SEO-friendly crawlable text on images and content on home page 3)Making site run quicker through stripping unnecessary CSS and Javascript codes, and compressing images in production environment Show less

Webmaster

• Oct 2013 - Mar 2014

● Updated content for Vanguard employees on both the internal (CrewNet) and external website (CrewConnect) ● Used content management strategies in creating and coding web content. Analyzed trends in employee searches regarding work policies, time off, and leave policies. ● Worked on troubleshooting methods on how to consolidate content for employees. Steered consolidation of numerous country policy handbooks as well as policy pages. Consistently structured content and broke down in the best and most efficient way for Vanguard employees. Worked on structuring cases in new internal platform, Workday. ● Used SharePoint daily to store content and reports needed for human resource web updates. Also, worked daily with Microsoft Excel in managing website content updates especially as it related to key elevation dates and administrative reviews. ● Updated content in various testing paths and environments for clients. ● Performed quality assurance tests on pages with interfaces and applications (checked for broken links using WebLink Validator) ● Updated CrewCentral with trending topics pertinent to answering recent issues and inquiries from crew staff and employees which were recorded on SalesForce ● Used Dreamweaver to manage template content files and submitted files with their corresponding DCR through TeamSite ● Updated Crewnet search terms and one-box with keywords relevant to search ● Migrated and consolidated global content for country-specific policies (London, Amsterdam, Switzerland, Australia, and Canada). Objective was to troubleshoot policy pages and consolidate all policy pages using country-targeted html code. Show less

Web Content Specialist

• Sep 2011 - Oct 2013

● Reviewed service line pages for SEO value/updated SEO for strong optimization as well as adding new rich medical content ● Worked listing all of Penn Medicine’s practices in Yelp in order to attain strong SERP ● Optimized patient testimonial videos to be placed on Penn Medicine’s YouTube Channel ● Created and managed posts for the Penn Medicine’s Health and Wellness blog , Liver Transplant Blog, Lung Transplant Blog, Metabolic&Bariatric Surgery Blog ● Made corrections to doctor profiles and listings ● Worked with different departments such as Penn Mindfulness in transitioning their old website to the new Penn Medicine website template ● Used Dreamweaver to push content through Interwoven Content Management System (CMS) Show less

Search Engine Optimization Specialist

• Sep 2010 - Sep 2011

● Oversaw the Philadelphia Coop websites and completed their SEO (15 franchise owners) ● Took project pictures and inputted graphics on sites: used pic monkey to change dimensions, used Google Picasa in creation of slideshows ● Wrote and edited content (FAQ, bios, promotions, painting services, events) ● Implemented Google Analytics to analyze and direct traffic to all the sites/tracked where pertinent painting keywords appeared in Google SERP and recorded results thru Excel ● Used HTML for creating headings, titles, subtitles, page breaks, embedding I-Frames, Google Maps, videos ● Created internal backlinks connecting pages in addition to creating external backlinks ● Added and updated directories to be placed on site (Yelp, Yellow Pages, Angies List, Home Advisors, Better Business Bureau) ● Assisted with creation of social marketing/email campaign for CertaPro organized 5k summer race Show less