Experience

Art Starts

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Executive Director

  • Oct 2023 - Present

  My role as ED is to bring to life the goals of the organization in collaboration with our team and diverse stakeholders, strengthen and grow Art Starts’ profile as a leader in Toronto’s arts and culture sector, and ensure the prudent and strategic use of Art Starts’ resources and represent its mandate and impact. I'm responsible for overseeing all aspects of the organization’s operations, fundraising efforts, community engagement, and program development. My role as ED is to bring to life the goals of the organization in collaboration with our team and diverse stakeholders, strengthen and grow Art Starts’ profile as a leader in Toronto’s arts and culture sector, and ensure the prudent and strategic use of Art Starts’ resources and represent its mandate and impact. I'm responsible for overseeing all aspects of the organization’s operations, fundraising efforts, community engagement, and program development.



Wimbo Media

• Toronto, Canada Area

• Creative Director

  • May 2015 - Present

  Wimbo is a Toronto-based boutique branding and design firm, partnering with arts & cultural, non-profit and community organizations to achieve greater impact through effective branding, design, and content strategy. • Develops and manages digital and interactive project plans, timelines, budgets and resources • Maintains the client's brand identity by creating artwork and visuals with high impact using the Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Provides strategic advice, guidance, information, intelligence and expertise to identify digital media opportunities • Defines content strategy, communication style, and controls the execution of calendar content • Develops targeted social media approaches and oversees ongoing analysis across a variety of social media channels • Manages social media metrics and analytics for insights to further grow and develop the strategy • Evaluates content management systems and other web applications to find solutions that will solve client needs Show less



Artscape

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Senior Lead Manager, Community Partnerships & Activations

  • Jan 2023 - Oct 2023

  Develop partnerships, programs, and activations aimed at bringing together creatives, cultural leaders and industry stakeholders to explore best practices on building an inclusive sector, providing greater access to creative spaces, as well as developing opportunities for creatives to build capacity, connect and collaborate.

• Manager, Programs (Artscape Daniels Launchpad)

  • Oct 2021 - Jan 2023

  Develops, manages, and supports the delivery of all Launchpad’s programs/workshops, special events & projects, and advocacy efforts. Works with partners to engage new and diverse audiences and develop collaborative programming that cover foundational creative entrepreneurship themes and studio specializations.Artscape Daniels Launchpad is a first-of-its-kind creative entrepreneurship hub designed to help emerging and established artists, designers and creators succeed like never before. Launchpad offers members unparalleled access to 30,000+ sq. ft. of co-working space; state-of-the-art, multidisciplinary creative and technical studios; meeting and event facilities; and specialized creative entrepreneurship programs to support and inspire creative experimentation, learning and collaboration across many disciplines. Show less

• Hub Manager (Artscape Weston Common)

  • Sep 2019 - Oct 2021

  Responsible for the day-to-day management of Artscape Weston Common (AWC) including Rockport Performance Hall, flex studios and live/work units. Oversees community and tenant engagement to achieve Artscape's strategic commitment of building strong and vibrant neighbourhoods at the community culture hubs, as well fostering the conditions for artists and creative organizations to thrive. Leads planning, coordination, logistics and production of AWC’s special projects, events and workshops including UpstART (Youth Creative Entrepreneurship) and Community Access programs. Show less



UrbanArts (Toronto Canada)

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Program Manager

  • Nov 2017 - Sep 2019

  • Oversaw the development, delivery and management of community art programs, events, and special projects (murals, exhibitions etc.) across the portfolio. • Provided supervision, leadership and direction to a specialized team of Program Coordinators and Facilitators. • Responsible for developing community outreach strategy, creating new program models, monitoring program evaluation, and leading collaboration with the City of Toronto, community partners and funders• Created the ThrowDown Dance Convention - a platform that celebrates the power and diversity of creative movement through masterclass workshops, panel discussions, and a community dance competition & showcase hosted at the Toronto Centre for the Arts. • Managed CultureShock Community Arts Festival- a FREE all-ages multi-day summer festival providing a forum and a space for artists across the city to connect, collaborate, and showcase their talents. Show less

• Communications & Outreach Coordinator

  • Oct 2015 - Nov 2017

  Responsible for developing and supporting the communication and outreach development and programming functions of UrbanArts through marketing, advertising, brand management, communications, social media and design support in a strategic, consistent fashion.



Music Makes Us / The Coalition for Music Education / Music Monday

• Musicians

• Communications and Outreach Coordinator

  • Jun 2012 - Nov 2015

  • Developed and coordinated communications and outreach strategies aimed to promote the Coalition’s mission and activities. • Assisted with Music Monday planning/programming (800 000 participants and 162 mil. media impressions in 2013) in schools and communities across Canada in a national celebration of music education (musicmonday.ca) • Actively involved in fundraising efforts including sponsorship acquisition, campaigns and events • Managed Coalition social media outlets, websites, e-newsletter, and database administration consisting of 9000+ constituents Show less



CANADIAN FEDERATION OF MUSICIANS

• Member Services

  • Apr 2012 - Jul 2012

  • Developed and coordinated strategies of communicating key benefits & services available to members • Represented the CFM at music tradeshows and information sessions • Managed AFM/CFM social media outlets including Facebook and Twitter pages. • Responsible for online commentary/statements on issues pertaining to professional musicians (copyright, arts funding, tax issues etc.) • Developed and coordinated strategies of communicating key benefits & services available to members • Represented the CFM at music tradeshows and information sessions • Managed AFM/CFM social media outlets including Facebook and Twitter pages. • Responsible for online commentary/statements on issues pertaining to professional musicians (copyright, arts funding, tax issues etc.)



MUSICIANS' NEIGHBOURING RIGHTS ROYALTIES

• Toronto, Canada Area

• Royalties Administrator

  • Nov 2009 - Nov 2011

  • Managed performer profiles for a roster of over 4500 musicians • Liaised with performers, artist management, Local union offices, and other member collectives (ACTRA, Artisti, AVLA etc.) • Researched submitted repertoire of sound recordings; checking radio and commercial sales logs in order to determine owed royalties • Oversaw the distribution process, and handled any issues or concerns regarding royalty payouts • Managed performer profiles for a roster of over 4500 musicians • Liaised with performers, artist management, Local union offices, and other member collectives (ACTRA, Artisti, AVLA etc.) • Researched submitted repertoire of sound recordings; checking radio and commercial sales logs in order to determine owed royalties • Oversaw the distribution process, and handled any issues or concerns regarding royalty payouts



New Brunswick Musicians' Association, AFM Local 815

• Canada
• Musicians
• 1 - 100 Employee

• Immigration Services

  • Jun 2008 - Nov 2009

  • Served as a contact for immigration matters, servicing 15,000 Canadian members • Assisted Canadian musicians in obtaining work visas to work or tour in the USA • Processed union concurrence letters in correspondence with the Human Resources and Skills Development Canada (HRSDC) to allow foreign artists/musicians entering Canada to work and perform • Served as a contact for immigration matters, servicing 15,000 Canadian members • Assisted Canadian musicians in obtaining work visas to work or tour in the USA • Processed union concurrence letters in correspondence with the Human Resources and Skills Development Canada (HRSDC) to allow foreign artists/musicians entering Canada to work and perform



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Media & Artist Relations Intern

  • Sep 2007 - Feb 2008