Sr. Manager, Brand Strategy

• Feb 2023 - Present

MOD

• Oct 2021 - Feb 2023

Metro Manager

• Aug 2020 - Mar 2021

Directed consumer engagement programming for Fortune 500 client in Richmond, VA market. Oversight of brand ambassadors conducting compliant, covid-safe promotions in retail establishments. Staffing, training, scheduling, payroll and overall operations management. Directed consumer engagement programming for Fortune 500 client in Richmond, VA market. Oversight of brand ambassadors conducting compliant, covid-safe promotions in retail establishments. Staffing, training, scheduling, payroll and overall operations management.

Production Associate

• Jul 2019 - Aug 2020

Responsible for a variety of roles within a high volume production facility with focus on screen printing. Duties include quality control of products, shipping and receiving, verification of materials, and creating various reports using back end software. Coordination of workflow and working as a team to ensure orders are updated in the internal system throughout the production process with a focus on meeting all deadlines for shipping. Responsible for a variety of roles within a high volume production facility with focus on screen printing. Duties include quality control of products, shipping and receiving, verification of materials, and creating various reports using back end software. Coordination of workflow and working as a team to ensure orders are updated in the internal system throughout the production process with a focus on meeting all deadlines for shipping.

Program Manager

• Jan 2018 - Dec 2018

Leading a team of 15 – 25 part time Brand Ambassadors that conduct brand promotions in retail and night-life locations across market geography. Staffing, training, scheduling, and inspiring success from staff. Analyzing performance and creating reports and action plans for upper management. Coordinating events and sourcing vendors for brand experiences – balancing budgets and reconciling inventory. Leading a team of 15 – 25 part time Brand Ambassadors that conduct brand promotions in retail and night-life locations across market geography. Staffing, training, scheduling, and inspiring success from staff. Analyzing performance and creating reports and action plans for upper management. Coordinating events and sourcing vendors for brand experiences – balancing budgets and reconciling inventory.

Auto Sales Consultant

• Jul 2017 - Dec 2017

-Demonstrate company inventory of vehicles - give potential clients informed advice on vehicle features, capabilities, and warranties. -Build rapport with existing and potential clients with a focus on increasing repeat business. - Administrative duties including maintaining invoice records and ensuring monthly expenses are paid - Marketing and Advertising - working with advertising contacts to develop campaigns for business development - Social Media - Create content and maintain social media presence on all major social media platforms. - Basic maintenance of WordPress website Show less

Division Manager

• Dec 2015 - Apr 2017

Oversight of operational aspects and execution of a multi-faceted marketing campaign for a fortune 500 company in 5 – 7 markets across the east coast at a time. Analysis of market performance - coaching and training of new and existing market managers to increase program performance and impact. Travel to markets for in depth analysis of market’s business practices and auditing of market performance.

Experience Manager

• Apr 2015 - Dec 2015

• Plan, execute, and oversee an experiential marketing program for a major tobacco client• Source services from local businesses to create consumer-focused experiences• Train, schedule, and manage part-time employees• Reconcile inventory and expenses within designated budgets• Build relationships with bar managers to host special experiential activations• Create reports for client to highlight program successes• National manager of the month: June 2015

Program Manager

• Nov 2014 - Apr 2015

• Oversee and execute programming for nightlife and retail promotions within the Raleigh market for a major tobacco client• Manage, develop, and coach part time staff • Build business to business relationships in bars and retail outlets for consumer engagement activity• Oversee and execute weekly administrative tasks such as payroll completion and inventory reconciliation • Create relevant schedules with consideration of program objectives, goals and metrics within the designated market • Use pivot tables in Excel to generate reports for upper management Show less

Tour staff

• Jun 2014 - Nov 2014

• Execute experiential activations at large scale events to create brand awareness• Load in and break down of mobile branded facility• Engage adult tobacco consumers at events and retail locations

Brand Ambassador

• Mar 2013 - Jun 2014

Engaging with consumers on behalf of different clients- informing the consumer of brand initiatives, promotions, and product details– collecting consumer data and driving consumer to web.