Soňa Sedláková
National Key Account Manager at Budweiser Budvar SK- Claim this Profile
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Bio
Gareth Farrell
I had the pleasure of working with Sona over the last 3 years as we developed our business in a new operating model. Sona is highly adaptable and her strongest skills are in leading teams in sales and marketing customer-oriented roles. She is a supportive leader - balancing challenge with coaching mindset and capability. She thinks deeply about the business and customer relationships and worked specifically with her on channel transformation programmes for efficient and profitable growth creation. I would highly recommend Sona in commercial leadership roles on a region or country basis.
Dominic Urech
I enjoyed working with Sona Sedlakova, as she demonstrated passion for the business cases, she was finding sustainable E2E solutions for her customers and she was driving profitable sales development for 3M.
Gareth Farrell
I had the pleasure of working with Sona over the last 3 years as we developed our business in a new operating model. Sona is highly adaptable and her strongest skills are in leading teams in sales and marketing customer-oriented roles. She is a supportive leader - balancing challenge with coaching mindset and capability. She thinks deeply about the business and customer relationships and worked specifically with her on channel transformation programmes for efficient and profitable growth creation. I would highly recommend Sona in commercial leadership roles on a region or country basis.
Dominic Urech
I enjoyed working with Sona Sedlakova, as she demonstrated passion for the business cases, she was finding sustainable E2E solutions for her customers and she was driving profitable sales development for 3M.
Gareth Farrell
I had the pleasure of working with Sona over the last 3 years as we developed our business in a new operating model. Sona is highly adaptable and her strongest skills are in leading teams in sales and marketing customer-oriented roles. She is a supportive leader - balancing challenge with coaching mindset and capability. She thinks deeply about the business and customer relationships and worked specifically with her on channel transformation programmes for efficient and profitable growth creation. I would highly recommend Sona in commercial leadership roles on a region or country basis.
Dominic Urech
I enjoyed working with Sona Sedlakova, as she demonstrated passion for the business cases, she was finding sustainable E2E solutions for her customers and she was driving profitable sales development for 3M.
Gareth Farrell
I had the pleasure of working with Sona over the last 3 years as we developed our business in a new operating model. Sona is highly adaptable and her strongest skills are in leading teams in sales and marketing customer-oriented roles. She is a supportive leader - balancing challenge with coaching mindset and capability. She thinks deeply about the business and customer relationships and worked specifically with her on channel transformation programmes for efficient and profitable growth creation. I would highly recommend Sona in commercial leadership roles on a region or country basis.
Dominic Urech
I enjoyed working with Sona Sedlakova, as she demonstrated passion for the business cases, she was finding sustainable E2E solutions for her customers and she was driving profitable sales development for 3M.
Experience
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Budweiser Budvar SK
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Slovakia
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Food and Beverage Services
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1 - 100 Employee
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National Key Account Manager
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Jan 2022 - Present
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3M
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Germany
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Chemical Manufacturing
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1 - 100 Employee
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Regional Sales Supervisor | East Europe Region
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Sep 2018 - Apr 2021
- Channel management ( PL / HU / SK / CZ ) - various channel : Pharma-OTC, DIY, Office Dealers- Managing to achieve quarterly & annual sales targets- Responsible for preparation & implementation of marketing & business strategy- Coordination of Key Account Representatives across the region- Building, maintaining, and managing relationships with current and prospective channel partners.- Collaboration with International KA team & EMEA team- Reporting business & financial results- Creating regional sales plans and quotas in alignment with business objectives- Responsibility for P&L per country & division - Cooperation on special projects (Portfolio profitability – local brand mng, Portfolio optimization, Way to market & business model)- Development of new market opportunities base of global trends - Recruiting and training Sales Team- Responsible for coordination of CSR activities and events in Slovakia Show less
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Account Supervisor SK & Sales Coordinator CZ
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Jan 2013 - Sep 2018
- Coordinating the sales team ( CZ/SK ) by managing schedules, filing important documents and communicating relevant information- Monitoring the team’s progress, identify shortcomings and propose improvements- Building, maintaining, and managing relationships with current and prospective channel partners- Negotiating business contracts- Managing to achieve sales targets
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Senior Key Account Manager
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Nov 2011 - Dec 2012
- Managing and developing the relationship with Kaufland & Lidl (Schwarz Group) - Developing, implementing and optimizing the customer strategy - Delivering, monitoring and reviewing business plans - Managing customer operations - Negotiating trade terms and trade funding - Collaborating with the Category Managers for the category input & with Customer Marketing for the channel plan - Managing and developing the relationship with Kaufland & Lidl (Schwarz Group) - Developing, implementing and optimizing the customer strategy - Delivering, monitoring and reviewing business plans - Managing customer operations - Negotiating trade terms and trade funding - Collaborating with the Category Managers for the category input & with Customer Marketing for the channel plan
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Kofola ČeskoSlovensko
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Czechia
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Food and Beverage Services
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300 - 400 Employee
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National Key Account Manager
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Jan 2010 - Mar 2011
- Responsibility for the business in Modern trade channel for both local & international chains- Making relationship with Top Level Head Quarter of Customer- Negotiating business contracts- Planning and controlling promotion programs, activities and Cost- Allocating the yearly, monthly sales targets- Forming and planning Team Structure- Leading and making motivation Team- Cooperating on special projects ( Trade Money, Standards of execution )
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Key Account Manager
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Sep 2007 - Dec 2010
- Managing and developing the relationship with Key Accounts - Developing, implementing and optimizing the customer strategy- Preparing, negotiating and implementing Joint Business Plans with the retailers- Negotiating business contracts- Managing the planning and implementation of sales and trade marketing plans- Analyzing sales performance and promotional effectiveness- Regularly reviewing and reporting on sales performance, sales forecasts and market trends. Show less
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Education
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1998 - 2004
Matej Bel University – Faculty of Humanities
Master's degree -
2022 - 2022
Warsaw management univesity
Master of Business Administration - MBA, Business Administration and Management, General
Community
