soyoung kim

Performance Marketing Executive at Travel Republic
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • Korean Native or bilingual proficiency
  • French Limited working proficiency
  • English Professional working proficiency

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Credentials

  • Google Ads Search Certification
    Google
    Jul, 2023
    - Nov, 2024
  • Google Analytics Certification
    Google Digital Academy (Skillshop)
    Jul, 2023
    - Nov, 2024
  • Search Ads 360 Certification Exam
    Google
    Apr, 2023
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jan, 2022
    - Nov, 2024

Experience

  • Travel Republic
    • United Kingdom
    • Travel Arrangements
    • 100 - 200 Employee
    • Performance Marketing Executive
      • May 2022 - Present

      - Manage PPC accounts across channels and ensure ROI/traffic targets are achieved - Take charge of financial affairs of the performance marketing team such as uploading spend data to the internal system and processing the invoices - Regularly check accounts for any issues or errors which may lead to a negative impact on performance - Run paid search query analysis to identify positive and negative keywords which can be added to PPC accounts - Communicate regularly with internal/external stakeholders and provide data led recommendations Show less

  • Baro Interactive
    • Seoul, South Korea
    • Digital Marketing Executive
      • May 2021 - Jan 2022

      -Managed Korean local client accounts from different fields of industry. -Experienced creating Google Tags and analysing website traffics using Google analytics. -Carried out effective keyword research and created campaigns based on that research -Wrote ad copy and targeted relevant audience while preforming A/B testing -Managed Korean local client accounts from different fields of industry. -Experienced creating Google Tags and analysing website traffics using Google analytics. -Carried out effective keyword research and created campaigns based on that research -Wrote ad copy and targeted relevant audience while preforming A/B testing

  • 247COMPASS Inc.
    • South Korea
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Sep 2020 - Dec 2020

      Media Planning Assistant - Worked with global client, Lululemon - Performed keyword research for Google/Naver paid search ads - Produced and analyzed weekly/monthly media peformance report - Communicated with clients via weekly conference call - Managed budgets for paid search medias through daily monitoring Media Planning Assistant - Worked with global client, Lululemon - Performed keyword research for Google/Naver paid search ads - Produced and analyzed weekly/monthly media peformance report - Communicated with clients via weekly conference call - Managed budgets for paid search medias through daily monitoring

  • Saori Fishing
    • Seoul, South Korea
    • Translator
      • Apr 2018 - Aug 2020

      Freelance Translator - Worked as a translator for a small fishing distributor in Korea - Communicated with overseas fishing wholesale suppliers in English Freelance Translator - Worked as a translator for a small fishing distributor in Korea - Communicated with overseas fishing wholesale suppliers in English

  • Sungshin Women's University
    • Higher Education
    • 1 - 100 Employee
    • Teaching Assistant
      • Aug 2019 - Feb 2020

      Managed overall administrative works in French department Managed overall administrative works in French department

Education

  • Sungshin Women's University
    Bachelor's degree, French Language and Literature
    2014 - 2019

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