Chief Brand and Communications Officer

• Apr 2023 - Present

• Partners with creative to build content and communications for the community across marketing, content creation, social media, newsletters, annual reports, press releases, and web development in alignment with business goals and KPI data • Manages brand design and communications through web series, podcasts, brand books, one-pagers, and brand decks • Ensures work is timely, within budget, and on-brand for all campaigns while growing traffic, engagement, and awareness across channels… Show more • Partners with creative to build content and communications for the community across marketing, content creation, social media, newsletters, annual reports, press releases, and web development in alignment with business goals and KPI data • Manages brand design and communications through web series, podcasts, brand books, one-pagers, and brand decks • Ensures work is timely, within budget, and on-brand for all campaigns while growing traffic, engagement, and awareness across channels, leaning into innovative PR strategies, producing high-quality brand assets, and anchoring on partnerships • Drives a culture of mentorship across the internal team and external team in a manner that is inclusive, consistent, and thoughtful of growth and deliverables

Interim Chief Brand and Communications Officer

• Dec 2022 - Apr 2023

Director of Brand and Communications

• Apr 2022 - Dec 2022

•Managed media, email, social, PR, and web development teams to map and build relevant product storytelling that supports key launches of programmatic initiatives and anchors on consumer-focused narratives through creative testing •Pitched and lead key storytelling opportunities to the community and the press, securing a spot with the New York Times to highlight the impact of our work with the community we serve through a long-term ongoing partnership •Planned ongoing and one-time… Show more •Managed media, email, social, PR, and web development teams to map and build relevant product storytelling that supports key launches of programmatic initiatives and anchors on consumer-focused narratives through creative testing •Pitched and lead key storytelling opportunities to the community and the press, securing a spot with the New York Times to highlight the impact of our work with the community we serve through a long-term ongoing partnership •Planned ongoing and one-time events, such as the Wacif 35th celebration at the National Portrait Gallery for 300 people, and managed the brand, marketing, external speaker coordination, and PR presence before, during, and after the events

Academic Director, Adjunct Professor - Entrepreneurship

• Jan 2022 - Present

•Developed and taught a course curriculum for a summer intensive focused on entrepreneurship, design, and branding for 150+ students from around the globe •Led students through building eCommerce and purpose-driven brands through tactical tools like customer profiles, engagement metric tracking, and brand loyalty •Developed and taught a course curriculum for a summer intensive focused on entrepreneurship, design, and branding for 150+ students from around the globe •Led students through building eCommerce and purpose-driven brands through tactical tools like customer profiles, engagement metric tracking, and brand loyalty

Founder, CEO

• Sep 2020 - May 2022

• Provided brand marketing consulting across eCommerce, B2B Saas, and Health Tech with touch points spanning communications, data-driven campaign execution, design testing, social media influencers, and UI/UX deep dives •Executed imagery and video production, set design and campaign strategy for social and B2B and D2C brand presence I use my experience in personal brand strategy to take on consulting projects that aim to help clients use data to tell the story that will most resonate… Show more • Provided brand marketing consulting across eCommerce, B2B Saas, and Health Tech with touch points spanning communications, data-driven campaign execution, design testing, social media influencers, and UI/UX deep dives •Executed imagery and video production, set design and campaign strategy for social and B2B and D2C brand presence I use my experience in personal brand strategy to take on consulting projects that aim to help clients use data to tell the story that will most resonate with their desired audience. My work spans B2B SaS companies, retail, e-commerce, and financial institutions. I do this by focusing on the following practice areas and service offerings: positioning, architecture, user experience, user interface, and brand extensions. I dive into value propositions, measurement analytics, and goal setting to provide a full landscape of the experience being provided. Show less • Provided brand marketing consulting across eCommerce, B2B Saas, and Health Tech with touch points spanning communications, data-driven campaign execution, design testing, social media influencers, and UI/UX deep dives •Executed imagery and video production, set design and campaign strategy for social and B2B and D2C brand presence I use my experience in personal brand strategy to take on consulting projects that aim to help clients use data to tell the story that will most resonate… Show more • Provided brand marketing consulting across eCommerce, B2B Saas, and Health Tech with touch points spanning communications, data-driven campaign execution, design testing, social media influencers, and UI/UX deep dives •Executed imagery and video production, set design and campaign strategy for social and B2B and D2C brand presence I use my experience in personal brand strategy to take on consulting projects that aim to help clients use data to tell the story that will most resonate with their desired audience. My work spans B2B SaS companies, retail, e-commerce, and financial institutions. I do this by focusing on the following practice areas and service offerings: positioning, architecture, user experience, user interface, and brand extensions. I dive into value propositions, measurement analytics, and goal setting to provide a full landscape of the experience being provided. Show less

Founder, CEO

• Apr 2020 - May 2022

•Built a sustainably derived, inclusivity, and empowerment-focused D2C/eCommerce women's underwear company •Designed and sold out a successful collection of products spanning gender-neutral t-shirts, hats, sweatshirts, and sweatpants through an intentionally orchestrated photoshoot, video series, and brand video launch campaign •Partnered with non-profits to distribute one pair of underwear for each purchase with the mission to uplift women in shelters through the dignity of clean undies… Show more •Built a sustainably derived, inclusivity, and empowerment-focused D2C/eCommerce women's underwear company •Designed and sold out a successful collection of products spanning gender-neutral t-shirts, hats, sweatshirts, and sweatpants through an intentionally orchestrated photoshoot, video series, and brand video launch campaign •Partnered with non-profits to distribute one pair of underwear for each purchase with the mission to uplift women in shelters through the dignity of clean undies - donating over 3,000 pairs manakii is an online, social, and sustainably conscious women's underwear company on a mission to do good. manakii is built off the simple idea that underwear is a product women need, and it should not be treated as a luxury. manakii highlights that in this new era of revolution, women's time and purchasing power should be used to uplift themselves and other women. manakii’s buy one, donate one model allows the dignity of comfortable underwear for all women, so they can focus on contributing to the world. It's a lesser-known fact that women's underwear is one of the most needed and least donated products in shelters, making it vital to provide through the company's purpose in supporting all women via a product that has an effect on one’s mental and physical health. Show less •Built a sustainably derived, inclusivity, and empowerment-focused D2C/eCommerce women's underwear company •Designed and sold out a successful collection of products spanning gender-neutral t-shirts, hats, sweatshirts, and sweatpants through an intentionally orchestrated photoshoot, video series, and brand video launch campaign •Partnered with non-profits to distribute one pair of underwear for each purchase with the mission to uplift women in shelters through the dignity of clean undies… Show more •Built a sustainably derived, inclusivity, and empowerment-focused D2C/eCommerce women's underwear company •Designed and sold out a successful collection of products spanning gender-neutral t-shirts, hats, sweatshirts, and sweatpants through an intentionally orchestrated photoshoot, video series, and brand video launch campaign •Partnered with non-profits to distribute one pair of underwear for each purchase with the mission to uplift women in shelters through the dignity of clean undies - donating over 3,000 pairs manakii is an online, social, and sustainably conscious women's underwear company on a mission to do good. manakii is built off the simple idea that underwear is a product women need, and it should not be treated as a luxury. manakii highlights that in this new era of revolution, women's time and purchasing power should be used to uplift themselves and other women. manakii’s buy one, donate one model allows the dignity of comfortable underwear for all women, so they can focus on contributing to the world. It's a lesser-known fact that women's underwear is one of the most needed and least donated products in shelters, making it vital to provide through the company's purpose in supporting all women via a product that has an effect on one’s mental and physical health. Show less

Senior Creative Strategist and Producer - Brand Marketing

• Jan 2020 - Apr 2021

•Planned brand marketing campaigns by judging bandwidth, writing and presenting briefs, giving feedback, and bringing the project from conception to creation for North American campaigns under a $1B budget •Worked with eCommerce marketing, creative, and photo studio partners to execute innovative launches and marketing campaigns—post-project - assessed creative wins, learnings, and process improvements •Partnered with celebrities such as Kelly Clarkson to execute and launch a… Show more •Planned brand marketing campaigns by judging bandwidth, writing and presenting briefs, giving feedback, and bringing the project from conception to creation for North American campaigns under a $1B budget •Worked with eCommerce marketing, creative, and photo studio partners to execute innovative launches and marketing campaigns—post-project - assessed creative wins, learnings, and process improvements •Partnered with celebrities such as Kelly Clarkson to execute and launch a multi-channel lead photoshoot, omnichannel campaign, and exclusive collection for a multi-year deal

Creative Strategist and Producer - Brand Marketing

• Aug 2018 - Dec 2019

•Assisted in planning the creative timeline by judging bandwidth, writing and presenting briefs, giving feedback and bringing the project from conception to creation for omni channel North American campaigns. •Worked cross-functionally with marketing, creative, and photo studio partners to execute creative launches and marketing campaigns. Post project - assessed creative wins, learnings, and process improvements. •Coordinated with photography (2D and 3D), setting standards and testing… Show more •Assisted in planning the creative timeline by judging bandwidth, writing and presenting briefs, giving feedback and bringing the project from conception to creation for omni channel North American campaigns. •Worked cross-functionally with marketing, creative, and photo studio partners to execute creative launches and marketing campaigns. Post project - assessed creative wins, learnings, and process improvements. •Coordinated with photography (2D and 3D), setting standards and testing best practices each quarter to balance business needs with on-brand creative products in alignment with consumer insights and creative strategy. •Lead creative and business initiatives of with regular feedback sessions, and conducted meetings while providing clear, concise, and professional communication through quarterly road mapping and setting consistent benchmarks.

Brand Developer and Curator

• Jun 2017 - Aug 2018

• Developed textile-focused Exclusive Brand, Eider & Ivory by seeking a gap in the Wayfair market for premium products, bringing 110% growth to bed, bath, and window categories that were brought into the program • Set testing best eCommerce practices quarterly to balance business needs with on-brand creative products aligned with consumer insights and creative strategy across direct mail and organic and paid social media • Led brand and marketing business initiatives by providing clear… Show more • Developed textile-focused Exclusive Brand, Eider & Ivory by seeking a gap in the Wayfair market for premium products, bringing 110% growth to bed, bath, and window categories that were brought into the program • Set testing best eCommerce practices quarterly to balance business needs with on-brand creative products aligned with consumer insights and creative strategy across direct mail and organic and paid social media • Led brand and marketing business initiatives by providing clear, concise, and professional communication through quarterly road mapping and setting consistent benchmarks across 37 house brands • Curated and launched exclusive brands by style through sourcing products from vendor partners – focusing on branding, marketing, promotions, merchandising, and sales of bedding, bath, and window categories across private label brands. • Collaborated with creative, central buying, marketing, and category management teams to create and launch Wayfair Exclusive Brands by visual aesthetic, price point, and quality to facilitate a simplified consumer purchasing process. • Merchandised bedding, bath, and window efforts across all exclusive brands totaling $257 million – continuously negotiating SKUs on margin with suppliers as product insights surface for private Wayfair production. • Utilized sales and data metrics through SQL, WARP, and DASH to grow the assortment and curate efficient classes, doubling category growth in the past 9 months by driving units and strong margin growth through cost and production negotiations.

Executive Trainee - Product Development/Buying/Planning

• Jun 2016 - Jan 2017

• Participated in rotational training program between private label product development, buying and planning initiatives through activewear and luxury cosmetics offices – working with both private label international vendors and external vendors. • Presented woman’s private label active wear proposals starting with trend analysis, working with designers, colorists, and fit specialists, and showcasing collection to buyer for seasonal buys. • Worked with international suppliers to produce… Show more • Participated in rotational training program between private label product development, buying and planning initiatives through activewear and luxury cosmetics offices – working with both private label international vendors and external vendors. • Presented woman’s private label active wear proposals starting with trend analysis, working with designers, colorists, and fit specialists, and showcasing collection to buyer for seasonal buys. • Worked with international suppliers to produce correct shapes, sizes, and colors for items per collection at strongest margins. • Assisted with buying in the largest office in the company, managing a $200 million annual budget concentrating on vendors including Estee Lauder, Lancôme, CHANEL, Dior, La Mer, and Jo Malone. • Supported with daily sales, shipment tracking, ECOM Style analysis, build allocation creation, industry events studies, and new strategy proposals to drive sales and move inventory. Show less • Participated in rotational training program between private label product development, buying and planning initiatives through activewear and luxury cosmetics offices – working with both private label international vendors and external vendors. • Presented woman’s private label active wear proposals starting with trend analysis, working with designers, colorists, and fit specialists, and showcasing collection to buyer for seasonal buys. • Worked with international suppliers to produce… Show more • Participated in rotational training program between private label product development, buying and planning initiatives through activewear and luxury cosmetics offices – working with both private label international vendors and external vendors. • Presented woman’s private label active wear proposals starting with trend analysis, working with designers, colorists, and fit specialists, and showcasing collection to buyer for seasonal buys. • Worked with international suppliers to produce correct shapes, sizes, and colors for items per collection at strongest margins. • Assisted with buying in the largest office in the company, managing a $200 million annual budget concentrating on vendors including Estee Lauder, Lancôme, CHANEL, Dior, La Mer, and Jo Malone. • Supported with daily sales, shipment tracking, ECOM Style analysis, build allocation creation, industry events studies, and new strategy proposals to drive sales and move inventory. Show less

Management Intern

• Apr 2015 - Aug 2015

• Optimized sales goals and drove growth for the Individualist Department while creating personal relationships with customers, internal stakeholders, and merchandising brands such as Kate Spade, Prada, and Valentino. • Collaborated with six other interns to develop a plan to improve the Nordstrom in-store customer experience and increase employee retention through a robust benefits strategy and store department team culture events. • Prepared sales presentations and reports to drive… Show more • Optimized sales goals and drove growth for the Individualist Department while creating personal relationships with customers, internal stakeholders, and merchandising brands such as Kate Spade, Prada, and Valentino. • Collaborated with six other interns to develop a plan to improve the Nordstrom in-store customer experience and increase employee retention through a robust benefits strategy and store department team culture events. • Prepared sales presentations and reports to drive transition sales, as exemplified in exceeding sales per transition by providing exceptional customer service and product knowledge on style, turn, and inventory levels. Show less • Optimized sales goals and drove growth for the Individualist Department while creating personal relationships with customers, internal stakeholders, and merchandising brands such as Kate Spade, Prada, and Valentino. • Collaborated with six other interns to develop a plan to improve the Nordstrom in-store customer experience and increase employee retention through a robust benefits strategy and store department team culture events. • Prepared sales presentations and reports to drive… Show more • Optimized sales goals and drove growth for the Individualist Department while creating personal relationships with customers, internal stakeholders, and merchandising brands such as Kate Spade, Prada, and Valentino. • Collaborated with six other interns to develop a plan to improve the Nordstrom in-store customer experience and increase employee retention through a robust benefits strategy and store department team culture events. • Prepared sales presentations and reports to drive transition sales, as exemplified in exceeding sales per transition by providing exceptional customer service and product knowledge on style, turn, and inventory levels. Show less

Fashion and Beauty - Research Development Intern

• May 2013 - Jan 2014

• Reported and explained the complexity of southern college fashion through data analytic and trend analysis in comparison to over all seasonal fashion trends. • Contributed to research through social media outlets such as Instagram, Twitter, and Facebook - Diving into influencer analysis and return on investments for social media platforms. • Attended fashion shows and selected trending items for buyers to observe through trickle-down. • Networked through Paris, France, and… Show more • Reported and explained the complexity of southern college fashion through data analytic and trend analysis in comparison to over all seasonal fashion trends. • Contributed to research through social media outlets such as Instagram, Twitter, and Facebook - Diving into influencer analysis and return on investments for social media platforms. • Attended fashion shows and selected trending items for buyers to observe through trickle-down. • Networked through Paris, France, and understood supply chain aspects of luxury fashion production, development, design, and sourcing. Show less • Reported and explained the complexity of southern college fashion through data analytic and trend analysis in comparison to over all seasonal fashion trends. • Contributed to research through social media outlets such as Instagram, Twitter, and Facebook - Diving into influencer analysis and return on investments for social media platforms. • Attended fashion shows and selected trending items for buyers to observe through trickle-down. • Networked through Paris, France, and… Show more • Reported and explained the complexity of southern college fashion through data analytic and trend analysis in comparison to over all seasonal fashion trends. • Contributed to research through social media outlets such as Instagram, Twitter, and Facebook - Diving into influencer analysis and return on investments for social media platforms. • Attended fashion shows and selected trending items for buyers to observe through trickle-down. • Networked through Paris, France, and understood supply chain aspects of luxury fashion production, development, design, and sourcing. Show less