Key Account Manager

• Sep 2022 - Present

Handling business of nearly 18+ CR annually in Eastern zone (11 states) including Chattisgarh covering 847 stores including hyper and super format through various banners majorly with Reliance Retail, More Retail, Spencer Retail, Jumbotail, Metro CnC & Walmart and regional chain like Sumo Retail. Business Hygiene: PI matching, OOS reporting, Near expiry reporting, competition benchmarking, Category share tracking, PR with TL, SM, BD team, Regional CM, SCM Managers, Maintaining relationship with key stakeholders, Sales & Stock report tracker - Updation & correction rostering, Training of Sales Team Fulfilment Drive: Tracking PO vs Delivery - complete ownership of fulfilment. Attrition: Team attrition Team Productivity: Secondary sales (Field Assist report, will be rectify against POS data) RTV/ Expiry Management: RTV/ Expiry - Debit data analysis NSV: Primary Sales & Secondary Sales Show less

Area Sales Manager - Modern Trade & eCommerce

• Sep 2021 - Aug 2022

Executing and planning of business nearly 20+ Cr. yearly in Eastern region including 6 major states (West Bengal, Sikkim, Assam, Arunachal Pradesh, Orissa, Bihar & Jharkhand) Key Responsibilities: 1. Dealing and negotiating with various National eTrade clients like Bigbasket B2C & B2B, Blinkit (formerly Grofers), Dealshare B2C & B2B, Udaan, ElasticRun and National MT chains such as Spencer's Retail, Reliance Retail, Metro Cash & Carry and other Regional chains also. 2. Preparing Modern Trade & ECom sales strategy & growth plans for East in line with business strategy. 3. Identifying leads and lead new business opportunities to expand distribution channel/ network. 4. Managing clients’ relations and build contacts with potential clients for new business opportunities. 5. Responsible for planning and implementing market penetration strategies and sales targets and for building strong relationships with clients 6. To exceed or achieve monthly sales target/ new business development served in the assigned area. 7. Tracking, monitoring and analyzing products, channels and customers sales trends in order to maximize sales opportunities and achieve desired sales results. 8. Carry out and plan other sales and marketing functions to increase efficiency. 9. Knowledgeable and experienced to implement best practices to perform duties. 10. Managing account's receivables, responsible for debt collection and resolve all long outstanding debts. 11. Lead resource for planning and negotiating for in-store activation, merchandising, sell-out plans with the key accounts. Show less

Sr. Executive - Modern Trade & eCommerce

• Dec 2019 - Sep 2021

Account Management: 1. Developing business through Metro Cash & Carry, Spencer's Retail, Future Retail, More Super & Hyper Market, Reliance Retail and additional 2 Ecom chains Flipkart & Hands On Trade (Grofers) 2. Responsible for developing strategic alliances and define terms of trade (TOT) through key accounts including 2 divisions Confectionery (Pulse Candy all range) & Mouth Freshner (Pass Pass) all SKUs. 3. Responsible for achieving strategic annual operating business plans for the account Brand Management: 1. Responsible for negotiation for visibility and in-store branding for the accounts 2. Responsible for planning and implementation of consumer and trade promotion activities to sustain and enhance the image of overall existence of DS products into Modern trade and E-commerce. 3. Responsible for ensuring significant shelf space and merchandising in all key accounts Liaising: 1. Coordination with the SCM team to ensure supplies on time. 2. Seamless integration with the internal team (Finance, Manufacturing) to ensure efficient servicing of the key accounts Category Management: 1. Responsible for Plan-O-Gram, Visibility of products in the key accounts. 2. Responsible for ensuring maximum efficiency of fill rates. 3. Work closely with the Trade Marketing Team for Trade Marketing initiatives and execution Show less

Key Account Executive - Modern Trade

• Dec 2017 - Nov 2019

Account Management: 1. Developing market through set of retail chains like Metro Cash & Carry, Spencer's, Reliance Market 2. Responsible for developing strategic alliances and define terms of trade with the account for AJE BIG Brand Management: 1. Responsible for negotiation for visibility and in-store branding for the accounts. 2. Responsible for planning and implementation of consumer and trade promotion activities to sustain and enhance the image of overall existence of AJE products in Modern trade. 3. Responsible for ensuring significant shelf space and merchandising in all key accounts Liaising: 1. Coordination with the SCM team to ensure supplies on time Category Management: 1. Responsible for Plan-O-Gram, Visibility of products in the key accounts 2. Responsible for ensuring maximum efficiency of Fill Rates Show less

Field Sales Officer - SPT & Institutions

• Oct 2016 - Nov 2017

Sales Associate - Modern Trade

• Jun 2015 - Sep 2016

Executive - B2B

• Jul 2014 - Jun 2015

Key Responsibilities: 1. Organising sales visits to various B2B agents in the eastern region 2. Demonstrating / presenting various International or Domestic products in terms of Holiday packages including Fixed Departure (FD) and Free Individual Traveller (FIT), Flights, Flight & Hotel Deals, International Flights, Hotels, International Hotels, Holidays in India, International Holidays, Cheap Tickets to India, Bus Tickets, Rail Tickets, Route Planner, Mobile Site, Mobile Apps, MICE, B2B, Cars, Corporate etc. 3. Establishing new business to the company 4. Maintaining accurate records of the business 5. Attending trade exhibitions, conferences and meetings 6. Reviewing sales performance 7. Negotiating contracts of B2B agents and corporates 8. Creating promotional prospects of the products Show less

Summer Intern

• Apr 2013 - Jun 2013

Successfully completed Summer Internship Project (SIP) on Customer Satisfaction level through 4 P's of Marketing Successfully completed Summer Internship Project (SIP) on Customer Satisfaction level through 4 P's of Marketing

Industrial Trainee

• Oct 2010 - Feb 2011

Front Office Management, Housekeeping Operations, Food & Beverage Service, Food Production, Marketing & HR Front Office Management, Housekeeping Operations, Food & Beverage Service, Food Production, Marketing & HR