Social Media Marketing Specialist - US Client

• Mar 2022 - Present

- Design and execute online campaigns that help build brand awareness and engagement. - Actively collaborate with the client teams to strategize and implement innovative social media campaigns. - Manage day-to-day operations including conceptualizing the social content calendar, coordinating with the creative team, planning promotions & contests, etc. - Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results. Show less

Sr Social Media Specialist

• Apr 2021 - Feb 2022

- Contribute and execute Internal and external Communications and Digital strategies of brands. - Develop and manage digital marketing campaigns across relevant platforms. - Executing paid campaign on social platforms Facebook, Instagram and LinkedIn. - Making presentations, minutes of meetings and monthly analytics reports. - Collaborate with creative team members in content development & graphic design. - Contribute and execute Internal and external Communications and Digital strategies of brands. - Develop and manage digital marketing campaigns across relevant platforms. - Executing paid campaign on social platforms Facebook, Instagram and LinkedIn. - Making presentations, minutes of meetings and monthly analytics reports. - Collaborate with creative team members in content development & graphic design.

Product and Marketing Executive

• Apr 2019 - Dec 2020

- Spearheading competitor and audience research to effectively inform marketing strategy. - Curate thoughtful and relevant content for the target audience- social media, website, blogs, videos, media, and sales collaterals. - Monitor social engagement using Hootsuite and native analytics for optimizing content. - Liaison with media houses for the purpose of maintaining a sound public image of the brand. - Participation in major corporate awards and securing some prominent ones in the industry. Show less

Marketing Assistant

• Jan 2018 - Mar 2019

- Conducting market research and analyzing data to identify trends and opportunities - Assisting in the development and implementation of marketing campaigns and strategies - Writing and editing marketing content such as blog posts, social media posts, email newsletters, and press releases - Creating and maintaining marketing materials such as brochures, flyers, and promotional items - Coordinating and organizing events and trade shows - Managing and updating the company's website and social media platforms Show less

Marketing Intern

• Jan 2017 - Dec 2017