Soumitra Borkakati
Deputy Manager Digital Marketing at Accountico Consultancy Pvt Ltd- Claim this Profile
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English -
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Bio
Credentials
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Hubspot SEO
HubSpot AcademyMar, 2023- Nov, 2024 -
Digital Advertising
HubSpot AcademyFeb, 2023- Nov, 2024 -
Inbound Marketing
HubSpot AcademyFeb, 2023- Nov, 2024
Experience
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Accountico Consultancy Pvt Ltd
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India
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Outsourcing and Offshoring Consulting
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1 - 100 Employee
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Deputy Manager Digital Marketing
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Sep 2022 - Present
B2B Lead Generation through Performance Marketing and LinkedIn Organic Reachouts. B2B Lead Generation through Performance Marketing and LinkedIn Organic Reachouts.
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Instant Systems Inc
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Digital Marketing Consultant
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Jan 2019 - Aug 2022
Key Responsibility Areas- SYNQY • Execution of lead generation activities through LinkedIn and Google Ads • Lead nurturing and lead capturing through Account Based Marketing via automation tools like Hubspot and Dripify. • Conceptualized various SEO strategies to rank core keywords in Google SERP. • Implementing email marketing strategies for lead generation and brand awareness • Research investors who fits SYNQY portfolio and share the findings to higher management for fund raising. • Create investor reach out campaigns to facilitate new inflow of investments. Achievements • The LinkedIn outreach program was fairly with avg rate of acceptance as high as 15%. • Google Ad lead generation campaigns were a huge success that generated 5000 impressions per month with an average monthly CTR between 2%-3%. • The SEO strategies formulated resulted in some of the core SYNQY keywords being ranked in the 1st page of Google SERP, with some even at the top of the competitors. Show less
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Virtual Employee Pvt. Ltd.
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Digital Marketer
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May 2016 - Sep 2018
Key Responsibility Areas- Social Media Marketing • Creation of weekly/monthly posting calendars for various Social Media platforms like- Facebook, Instagram, Twitter and LinkedIn. • Responsible for regular posting on all social media platforms. • Promotional banner creations for Facebook and Instagram on Canva and scheduling via Hootsuite and Buffer. • Updating of cover and display image at regular intervals on Facebook. • Creation of highly targeted and creative sponsored ads on Facebook and Instagram for the purpose of generating sales and brand image enhancement. • Regular analysis and screening of user comments based on parameters - positive, negative or neutral. • Creation of small video ads on Biteable and posting them on Facebook for the purpose brand value creation and generating sales. Key Responsibility Areas- E-Mail Marketing • Development and implementation of email marketing campaigns for various e-commerce domains and business model on Email marketing tools like Mailchimp, Ontraport, Campaign Monitor and Aweber. • Creation of highly optimized campaign to bring back lost leads through cart abandonment emailing system. • Creation and broadcasting of monthly newsletters to the segmented lists. • Setting up Email Broadcast for various Email Marketing campaigns • Creating sales funnel through email via lead magnet to generate quality leads. • Creation of attractive Email banners and templates for various E-commerce portals for the purpose of generating sales. • Collecting and segmenting email addresses based on various parameters. • Responsible for increasing the email databases via newsletter signups. Show less
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Lumina Datamatics
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India
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IT Services and IT Consulting
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700 & Above Employee
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Project Manager
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Oct 2011 - Jun 2015
Key Responsibility Areas: • Managed accounts of Pearson (North America and Global), John Wiley & Sons and ABC Network. • Planning and Scheduling. • Budgeting. • Arranging launch meet with the client at the beginning of the project in order to understand the project requirements, complexity and other necessary details that are crucial to the project. • Coordinating and assisting authors at every stage of production process of the book. • Coordinating internally with the editorial, creative (art and design), and production team and communicate the guidelines provided by the client on the particular project to the respective teams. • Solving the production related issues/queries and ensuring that it conforms to the guidelines and schedule set by the client. • Posting the final hi-res print ready files to the printer as per the date given by the client. • Ensuring the complete archival of the project as per the guidelines set by the client and posted to the clients Asset Management System. • Managing various post production related task for Pearson’s online products (REVEL, PCLIW, PCL post production, uPDF, CouseSmart) Show less
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Banyan Tree Infomedia LLP
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India
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Information Services
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1 - 100 Employee
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Research Analyst
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May 2010 - Dec 2010
• Worked on igiftstoindia.com (now awesomeji.com), a startup ecommerce website. • Website development and usability research. • Cataloging of products on the website and content development • Keyword research and writing of descriptions for every product added in the website. • Bounce rate analysis and applying control mechanisms if bounce rate found high than industry standards. • Funnel optimization research on where the site is leaking money. • Price research based on the competitor website and negotiation with vendors. • Detailed product research based on the category of products and price quoted by the vendor. Processing customer orders through E-cart portal of the website and ensuring safe and timely delivery of the product. • Handling customer complaints through phone, e-mail and online public forums. Show less
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Living Media India Pvt. Ltd
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Noida Area, India
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Subscription in charge
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Nov 2009 - Apr 2010
• Handled subscriptions related queries for India Today, Cosmopolitan, Business Today, Men’s Health and Good Housekeeping. • Up Selling and Cross Selling of Magazines of India Today to various customers via mail and phone. • Ensuring the subscriber gets the subscribed copy of the magazine on time. • Ensuring timely dispatch of subscription gifts. • Handled subscriptions related queries for India Today, Cosmopolitan, Business Today, Men’s Health and Good Housekeeping. • Up Selling and Cross Selling of Magazines of India Today to various customers via mail and phone. • Ensuring the subscriber gets the subscribed copy of the magazine on time. • Ensuring timely dispatch of subscription gifts.
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Education
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2021 - 2022
Amity University
Post Graduate Diploma In Digital Marketing Strategies, Digital Marketing -
2006 - 2009
Amity University
Bachelor of Business Administration - BBA, Marketing -
Delhi Public School - India
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