Communication and Branding Consultant

• Jul 2023 - Present

At Coincrowd, our vision is to be the premier crypto management platform for retail investors, empowering individuals to take control of their financial future in the dynamic world of cryptocurrencies. We strive to create a user-friendly, secure, and comprehensive platform that brings simplicity and sophistication to the crypto investment landscape. At Coincrowd, our vision is to be the premier crypto management platform for retail investors, empowering individuals to take control of their financial future in the dynamic world of cryptocurrencies. We strive to create a user-friendly, secure, and comprehensive platform that brings simplicity and sophistication to the crypto investment landscape.

Founder and CMO

• Mar 2020 - Present

At #Peerit, we help Post Doctoral Researchers get the most authentic and notable peer reviews and help them reach publications faster. Validated by Blockchain to keep authenticity intact, #Peerit is being incubated at the UCLA. At #Peerit, we help Post Doctoral Researchers get the most authentic and notable peer reviews and help them reach publications faster. Validated by Blockchain to keep authenticity intact, #Peerit is being incubated at the UCLA.

Sales Marketing Consultant

• Jul 2023 - Sep 2023

Advent Education is a pioneering overseas educational consultant, thriving to help Indian students study abroad in esteemed International universities. Founded in 2003, Advent Education has helped 10,000+ students secure admissions to International universities through honest handholding, upfront counseling, and transformative mentorship. When you choose to study abroad and say YES to Advent, we make sure that your career reaches its full potential. Whether it is your coveted management degree or cutting-edge technical degrees to keep you ahead of the game - Advent Education is the only place to be. With hundreds of Mentors, an array of supportive Thought Leaders, and strong alumni of thousands of #Adventists, we are revolutionising how India studies abroad. Show less

Chief Marketing Officer

• Jan 2023 - May 2023

Marketing Specialist

• Jan 2023 - May 2023

Kolkata Zonal Manager

• Nov 2022 - May 2023

Chief Marketing Officer

• Nov 2022 - Mar 2023

Umatr is a Brand with a Stand, maintaining effective formulations for unique skincare products that come with 0 chemical prservatives, earth friendly ingredients and no plastic packaging. Umatr is a Brand with a Stand, maintaining effective formulations for unique skincare products that come with 0 chemical prservatives, earth friendly ingredients and no plastic packaging.

Chief Marketing Officer

• Jun 2022 - Jan 2023

Positioning FreeFlow Venture Builders as a Thought Leader in India's Startup Scene · Reforming the Marketing Department to make it more Startup Friendly and efficient · Ideated and led unique curated Investment Events, the first of their kind in Kolkata · Catering to a pool of 200+ Startups, guiding them through proper Go-To-Market strategies and marketing collaterals · Positioning FreeFlow as the one-stop solution for Startup Investments, Acceleration, and Investment Enablement entity · Outreach activities to reach out to global Startups for Demo Days and Investments · Managing branding campaigns and event marketing initiatives in print, video, web and social media · Developing and implementing B2B/B2C/D2C marketing strategy and overall communication plans to produce long-term partners · Leveraging YouTube and other viral marketing tools and channels to generate buzz · Utilization of detailed market research, specific population demographics and lifestyle data to identify product target markets · Increasing consumer retention by reactivating dormant consumers through retention campaigns · Developing strategies to incorporate PR and media to enhance the brand further and build market share · Conducting and evaluating market research to adjust marketing strategy to meet changing market and competitive conditions · Overseeing and guiding brand marketing programs to optimize user product experience · Analyzing ratings and features of competitors to evaluate the effectiveness of marketing strategies · Coordinating teams of design and implementation professionals to manage all project objectives · Increasing market awareness and penetration through the development of creative collaterals · Redesigning user experience, site functionality and online merchandising to increase sales · Overseeing account budgets, internal billings and monthly P&L to achieve financial goals Show less

Head of Marketing

• Jan 2022 - Sep 2022

Helped The Joint Chiropractor to open 50+ New Franchises in the states of Alabama, Mississippi etc.. Marketing Coordinator and Project Management Handled Social Media Marketing 50,000 USD in adspend Handling and Managing a Global Team BTL Strategy Helped The Joint Chiropractor to open 50+ New Franchises in the states of Alabama, Mississippi etc.. Marketing Coordinator and Project Management Handled Social Media Marketing 50,000 USD in adspend Handling and Managing a Global Team BTL Strategy

Marketing Manager

• Apr 2021 - Jul 2022

Leading Market Communication and Marketing Departments for Global Clients >>Leading Coinbase Content Marketing Team in India · Managing a team of 100+ resources to create and optimize Blockchain Networks, NFTs, and De-Fi models · Streamlining and Search Engine Optimization for CoinBase onboarded partners · Mentoring and Training groups about Blockchain-related scopes · Handled a budget of 1000000+ USD in SEO and content generation budgets >>Leading Impaakt Content Generation Team · Streamlining the India Operations ESG service modules · Mentoring about SDG, Green Washing and CSR metrics · Team Handling >>Positioning MattsenKumar's In-House QA Solution "QualityNext" as a Market Leader in Call-Center Performance and Quality Assurance Industry · Team Handling · SEO and Digital Marketing · Content Curation · Website Content, UI/UX Development · Mentoring the Leadership Board with successful outreach funnel creations in UK, Europe and USA >>Positioning BIM and Architectural Software- "Concora" as a Leader in a B2B market space of Architects, Engineers, and Contractors · Leading Content Marketing through various Social Media Platforms for better B2B reach. · Managing entire Social Media Presence (Facebook, LinkedIn, Instagram, Twitter, Youtube, Pinterest)- from Planning to Execution. · Maintaining and Designing Website Content. · Directing Email Marketing Campaigns through Pardot, Outreach, and various B2B Channels. · Managing and Strategizing Blogs, PR, and other Media Features. · Taking Care of Project Management, Quality Assurance, Proofreading, and Quarterly Marketing Strategies. · Coordinating with the entire Creative Team, Digital Marketing Team, and the Digital Media Agencies. · Organizing Webinars to Generate Leads and Prospective Partners. Show less

Senior Marketing Executive

• Jun 2019 - Mar 2021

Positioning Aludecor as the leader in ACP segment, and as an authentic and accessible brand through Content Creation, Content Marketing and Content Strategies via various channels • Ideating, Creating, and Executing all content for Catalogues, E-catalogues, Technical Manuals, Coffee-table Books,Brochures, Leaflets, etc. • Technical Blog Writing to promote products and services • Inspirational Architecture and Metal Composite Materials related Blog Writing • Writing PR Editorials for magazines such as GoodHomes, Surfaces Reporter, VM&RD, Better Interiors, A+D, Urban Transport News Magazine etc. • All Website Content Creation and Ideation for Aludecor and AluWall websites • Ideation and entire Planning (For all content) of Marketing Newsletter Magazine "The Adorner" and In-house Corporate Communication Magazine "Team" • Drafting Content for all the Corporate and Marketing Communication, including CMD's Communication to the Employees and Market Shareholders • Planning and Executing 360 degrees Campaigns including New Product Launches • All Ideation related to content for SEO/SMO to help the Digital Marketing Vertical • Social Media Strategy and Calendar preparation to support the execution by the Digital Marketing Vertical • Collaborating with A-lister Architects in content creation and Influencer Marketing • Supporting the Marcom. Department by Collaborating with cross-functional teams - from Agency to Creative, and Production to Product Marketing and BTL - to produce effective promotional materials • Planning and Execution Monthly/Quarterly Marketing Plans and Calendar to ensure effective usage of the entire Marketing Mix such as Advertising, Conferences, Social Media, Public Relations and Online Channels • Coordination with Digital Marketing Executive, Creative Agencies, Photographer, and Sales Team (for getting relevant information vis-a-vis marketing) as and when required Show less

Senior Content Writer

• Sep 2018 - Mar 2019

1. Cryptocurrency and Blockchain Content Development 2. Technical and Business Whitepaper Development 3. ICO Whitepaper Development 4. Project Management and Team Handling 1. Cryptocurrency and Blockchain Content Development 2. Technical and Business Whitepaper Development 3. ICO Whitepaper Development 4. Project Management and Team Handling

Project Manager

• Jan 2017 - Jul 2018

 Project Manager for Amazon Coins and Collectibles  Quality Check Lead for Amazon Books  Quality Check Lead and Mentor for Nestaway.com  Team Leader for Amazon Q.A ( Quality Assurance and Quality Audit)  Cataloguing Expert and Quality Check Lead for Amazon.com X Shoppers Stop  Cataloguing Expert for Tata CLiQ Fine Jewellery (Newly launched segment)  Cracked pilot project for Tata CLiQ (Category: Lingerie)  Mentor and Trainer for Noon.com  Quality Check Lead and Team Leader for Noon.com  Quality Check Lead for Amazon A+ cataloguing services  Quality Check Lead for Wadi.com  Mentor and Trainer for Tata Chroma  Quality Check Lead for Tata Chroma  Quality Check Associate for Shoppers Stop  SEO based Content Writer for Tata CLiQ  Content Writer for Netmeds.com  Content Writer for IndiaMART.com Show less

Quality Control

• Jan 2016 - Aug 2016

Quality Assurance Leader for Uber Technologies Inc. Quality Assurance Leader for Uber Technologies Inc.