Experience

Rigla

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Head of marketing and advertising department

  • Sep 2015 - Present

  • Creating and leading the marketing and advertising department, including team management, goals planning, distribution of tasks, execution and control • Development of e-commerce in controlled regions • Determination of effective directions for conducting promotion campaigns • Opening new pharmacies and launching new brands • Stakeholder interaction, including customers and competent authorities Achievements: • Launched >200 new pharmacies • Significant increase in online sales in multiple regions: percentage of e-commerce sales raised 10-fold (from 2% in 2019 up to 23% today) Show less



Monetka

• Moscow, Russia

• Head of marketing and advertising department

  • Apr 2012 - Sep 2015

  • Development of an advertising policy to promote the trading network and analysis of effectiveness • Team management and organization of the work of the advertising department including planning, distribution of tasks, execution and control • Development of proposals for promotional campaigns, improvement of the company's promotional materials • Creating advertising plans and budgets, maintaining contracts with vendors, control of advertising outputs • Writing technical specifications and briefs for partners. Achievements: • Growth of brand awareness • Optimization of the advertising budget • Increase in traffic and the size of the average check. Show less



FIX PRICE

• Russian Federation
• Retail
• 100 - 200 Employee

• Marketing And Advertising Manager

  • Jun 2010 - Dec 2011

  • Development of advertising channels (Internet, print outs, TV advertising, launching new projects) • Development and improvement of the company's website • Development of label design for different products • Carrying out market research • Control of the call center (script adjustment, analysis of daily reporting). Achievements: • Growth of brand awareness • Increasing customer loyalty • Increase in traffic • Attracting a new target audience. • Development of advertising channels (Internet, print outs, TV advertising, launching new projects) • Development and improvement of the company's website • Development of label design for different products • Carrying out market research • Control of the call center (script adjustment, analysis of daily reporting). Achievements: • Growth of brand awareness • Increasing customer loyalty • Increase in traffic • Attracting a new target audience.



Adriatica magazine

• Budva, Montenegro

• Graphic Designer

  • Jan 2008 - Dec 2008

  • Advertising design • Color correction • Participation in the layout of the magazine • Preparation for printing • Advertising design • Color correction • Participation in the layout of the magazine • Preparation for printing