Experience

Streetsense

• United States
• Design Services
• 100 - 200 Employee

• Art Director, Content + Marketing

  • Sep 2021 - Present



Freelance

• Remote

• Social & Digital Art Director

  • 2020 - Present



Relias

• United States
• E-Learning Providers
• 700 & Above Employee

• Senior Social Media Designer/Art Director

  • 2020 - 2021

  Led the design and execution of social content for the B2B and B2C SaaS company's channels. Focused on visually compelling and thumb-stopping content that communicates information that is effective and lead-generating. - Developed and executed strategic-aligned content for organic and paid media - Established look & feel of content on brand-owned social channels - Editorial planning and day-to-day content execution: static, video, and animation - Content promoted white papers, toolkits, webinars, blogs, and LMS product services. - Focused on data-driven and results oriented content - Mentored and guided junior designers - Partnered with HR, Brand, and Marketing to strategize and launching integrated social campaigns around relevant healthcare themes and topics Achievements: B2B - Exceeded lead goals by 72% - Reached a $42 cost per lead (industry avg: $250) - YoY: 7x increased impressions, 3x increased organic post engagement, paid post engagement 3x organic, 50% increase in leads B2C - Paid social direct revenue increased 3x YoY - Influenced revenue increased 7x YoY - Post engagement up 2x YoY



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Social & Digital Art Director

  • Jul 2019 - Apr 2020

  Led the creative execution and strategy of holistic digital and social initiatives for Marriott Hotels, Sheraton Hotels and Delta Hotels. - Hands-on execution of concepts design within a full range of mediums, including video, editing, photography, static social assets, infographics, video, gifs, stickers, animations, and presentations. - Ensure that creative meets brand guidelines and production standards, providing production support for internal/external partners, content creators, agencies, etc. to ensure consistency across all consumer touchpoints - Oversee brand social media content creation, approval of editorial calendar, and influencer programs implemented by agency or in house. - Work closely with entire internal team to develop effective, impactful, and innovative ideas based on strategic plans. - Oversee the design, visual brand voice and content for brand level social media and digital channels.



Capital One

• United States
• Financial Services
• 700 & Above Employee

• Social Media Art Director

  • Sep 2018 - Jul 2019

  Led multiple B2B and B2C creative projects as the creative lead on the Enterprise Creative team. Worked within the in-house creative team to bring social and digital concepts to life through strategic forward thinking and a focus on brand alignment. - Concepted and produced social campaigns, print and long-form content - Created and directed content through video editing, animation, and graphic design - Ensured consistent brand look across platforms - Planned and directed brand photo shoots & collaborated with outside agencies - Developed social first and in-the-moment brand partnership campaign content



MtoM Consulting

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Feb 2016 - Jul 2018

  As the Creative Director of a digital marketing agency, my responsibilities lie in setting brand guidelines for all current clients, producing top-level content (graphic design, photography, videography, video editing, etc.), team management andclient interactions.- Overseeing and managing the creative team in content production- Achieving the client’s marketing goals by connecting strategy to creative output- Creating shoot lists, brand guidelines, and content packages- Creating a team-building environment and mentoring- Staying up to date on social media trends and creative editing techniques- Proficient in the use of camera equipment, scene staging, and Adobe programs

• Creative Strategist

  • Feb 2016 - Dec 2017

  As the Creative Strategist, I acted as creative support for all social media strategists by delivering the required content pieces (graphic design, photography, videography, etc.) I also performed the day-to-day upkeep of several social media client accounts. - Delivering timely creative pieces for social media posting- Content planning and creating of content calendars for several client accounts- Utilizing social listening platforms for quick responses/audience interaction- Client communication through email, conference calls and monthly meetings- Photoshoot creation and planning



Health Warrior Superfoods

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Specialist

  • May 2015 - Dec 2015

  During my internship, I was involved in a wide variety of tasks that required me to carry out the company’s mission and promotion of their products. - Managed daily shipping and tracking of products in the headquarters office - Updated, checked and posted promotions on online selling platforms - Researched brand influencers and event opportunities - Designed new shipping packages for standardization of marketing products - Acted as Brand Ambassador at events and trade shows During my internship, I was involved in a wide variety of tasks that required me to carry out the company’s mission and promotion of their products. - Managed daily shipping and tracking of products in the headquarters office - Updated, checked and posted promotions on online selling platforms - Researched brand influencers and event opportunities - Designed new shipping packages for standardization of marketing products - Acted as Brand Ambassador at events and trade shows



Rink Management Services Corporation

• United States
• Recreational Facilities
• 1 - 100 Employee

• Ice Skating Instructor

  • Oct 2007 - Dec 2015

  Teaching ice skating has given me experience in communicating with clients which is key in running a successful program. The most satisfying aspect of this job is setting up lesson plans which help my clients reach their goals. In this job I have been able to maintain loyal clientele, organize lessons and events, create interactive lesson plans and focus on reaching goals and results. Teaching ice skating has given me experience in communicating with clients which is key in running a successful program. The most satisfying aspect of this job is setting up lesson plans which help my clients reach their goals. In this job I have been able to maintain loyal clientele, organize lessons and events, create interactive lesson plans and focus on reaching goals and results.