Experience

Bumper

• Netherlands
• Truck Transportation
• 1 - 100 Employee

• Product Owner | Strategic UX Designer

  • Jan 2023 - Present

• Product Lead | Strategic UX Designer

  • Jan 2022 - Present

  As Product Lead / Senior UX Designer, I am responsible for a user friendly product development and new concepts for Bumper. I am an all-rounder that motivates, leads and inspires key stakeholders, users and our scrum team. Realising the full end to end design thinking process, from scratch to implementation with hands-on UX and a keen eye for strategy. Always thinking outside the box and pushing boundaries, balancing high user impact & business value vs development effortSome of my core tasks- Bringing users and business needs together- Concept creation- Design and high-fidelity prototype- Validating with users | qualitatively and quantitatively- Road map defining- Get development ready- Backlog owner | create, prioritise, get it done- Ensure Bumpers high quality standards along the way- Rollout & guidance to the users and key stakeholdersSome of my projects| Analytics dashboardPresent customers insights based on (own) historical data, so that business operations can reduce damages and costs to make the Netherlands safer. With the dashboard we want to increase the traffic in Bumper and intensify the use of the dashboard.| Vehicle controlAt the start of a shift, the driver is obliged to carry out a check around the vehicle. By facilitating this via Bumper, drivers can carry out checks more quickly, defects are properly registered with photos and the fleet management is immediately informed. In addition, the daily use of Bumper increase, which makes damage reporting easier.| Bumper coursesIn order to guarantee the quality of the drivers, it’s key that their knowledge is up to date. With Bumper Courses we enable the fleet manager to push courses with important themes, that are developed with prevention and risks specialist, to drivers. They can follow the interactive course at a convenient time for the driver. The fleet manager can track and analyse the results for optimal coaching. In addition, we continue with offline training. Show less

• Strategic UX Designer | User Researcher ( DEPT )

  • Jan 2021 - Dec 2022

  Start-up



Achmea Australia

• Australia
• Insurance
• 200 - 300 Employee

• Strategic UX Designer | User Researcher | Interaction Designer ( Freelance )

  • Sep 2020 - Dec 2020

  | New pension platform Improve the current platform and activate users with no pension affinity (yellow person) to use the platform without help from the service employees. We retrieved insights from service employees to set up customer journeys. Facilitate design sprints to define concept directions. Based on design principles we created concepts, visual designs and high fidelity prototypes which we validated with users. We itterated the designs and validated again. | New pension platform Improve the current platform and activate users with no pension affinity (yellow person) to use the platform without help from the service employees. We retrieved insights from service employees to set up customer journeys. Facilitate design sprints to define concept directions. Based on design principles we created concepts, visual designs and high fidelity prototypes which we validated with users. We itterated the designs and validated again.



ABN AMRO Bank N.V.

• Netherlands
• Banking
• 700 & Above Employee

• Strategic UX Designer | User Researcher | Interaction Designer ( Freelance )

  • Apr 2019 - Feb 2020

  | User Insights In order to make the right design decisions we want to know our users and their needs. Available persona’s where outdated, valuable insights are ‘stuck’ inside reports, time-consuming to gather and there is no ‘single source of truth’. Based on research we created improved baseline persona's. | Video Banking Offer the customer a user-friendly comprehensive environment for video banking within Internet Banking so that they can interact before, during and after the video conversation. Show less



KLM Royal Dutch Airlines

• Netherlands
• Airlines and Aviation
• 700 & Above Employee

• Strategic UX Designer | User Researcher | Interaction Designer ( Freelance )

  • May 2018 - Nov 2018

  | KLM staff app development Helping KLM become the most customer-intimate airline. A crucial part of this is the digital empowerment of the KLM staff, helping them to deliver memorable experiences to customers. Realizing this by doing research and translating this into actionable insights for scrum teams, influencing strategic decisions, setting up service design tracks to explore these insights into defining new features and designing for the iPad apps, Appy2Help and PLUG. | International Stations To ensure a big adoption of the KLM staff app Appy2Help I started a project to connect different International Stations to map the needs and translate this into clear Appy2Help requirements that the Schiphol based scrum teams can implement. The target users from all over the globe flew to Schiphol so that they could participate in the workshop I hosed. Show less



NOS

• Netherlands
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Strategic UX Designer | WK 360 & Innovations ( Conversational UI ) ( Freelance )

  • Jan 2018 - Sep 2018

  | NOS 360 World Cup multi angle experience This year users could view the most exited moments in the World Cup match over and over again from different interesting angles. With the NOS 360 multi angle experience we let the Dutch audience take control and relive the moments that matter. In a sports event as the World Cup where interesting technologies like the VAR come in play we offer the users a new innovative experience where they can see more than on TV. This project could be admired on TV, Web and App. | Innovation Labs Millennials | "How can the NOS reach millennials and help them participate in society with facts? " This project has been successfully realized with the Design Thinking process. We were able to identify the millennials needs which are completely different than the usual NOS audience and transformed them into a suitable hi fidelity prototype that contains new content and style guidelines. These insights are used for a new proposition. Conversational UI | Smart Speakers Google Home We are proud to be one of the first apps live on the Google Assistant with our Dutch NOS news app. E-merce article Sport research | "Do we meet the expectations of the Dutch population regarding sports reporting? A lean research executed at Utrecht Central. The insights are used for new concepts and propositions. Show less



Ladies that UX-Utrecht

• Netherlands
• Design Services
• 1 - 100 Employee

• Organizer UX meet up

  • Jan 2017 - Sep 2018

  Ladies that UX is a platform across the globe to come together, support en empower each other throughout their UX careers. Ladies that UX Utrecht is organising a monthly informal meeting in Utrecht with inspiring UX topics. We bring UX minded people together to discuss, share and inspire. Ladies that UX is a platform across the globe to come together, support en empower each other throughout their UX careers. Ladies that UX Utrecht is organising a monthly informal meeting in Utrecht with inspiring UX topics. We bring UX minded people together to discuss, share and inspire.



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Persuasive Designer ( Freelance )

  • Dec 2017 - Feb 2018

  Persuasive design Making the new "Vodafone family" proposition intelligible for the consumer via storytelling. Persuasive design Making the new "Vodafone family" proposition intelligible for the consumer via storytelling.



LoanStreet - Zakelijk lenen, maar dan makkelijk

• Netherlands
• Financial Services
• 1 - 100 Employee

• Senior UX Designer ( Freelance )

  • May 2017 - Feb 2018

  Loanstreet is a start up that helps entrepreneurs to easily request a funding by multiple financiers at once. During the product development I was responsible to simplify complex processes, by making the right Interaction Design, detailed UI Design and providing new insights. Loanstreet is a start up that helps entrepreneurs to easily request a funding by multiple financiers at once. During the product development I was responsible to simplify complex processes, by making the right Interaction Design, detailed UI Design and providing new insights.



Royal FloraHolland

• Netherlands
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Strategic UX Designer ( Freelance )

  • Sep 2017 - Dec 2017

  Royal Flora Holland is creating an easy-to-use platform that will deliver value by connecting all growers and customers around the world and it will facilitate all steps of their journey. I was part of the retail project. Based on research we create segmentations of the retail market, connect the most valuable parties and become part of the platforms eco-system by offering additional services. By properly identifying the various journeys of the segments, we can select and prioritize subjects to make the connection possible. These are some project deliverables; Complexity / Impact model, Company profiles, Segment Journeys, Impact analysis technique, Roadmap to Story level. Show less



ING

• Netherlands
• Banking
• 700 & Above Employee

• Strategic UX Designer | User Researcher | Interaction Designer ( Freelance )

  • Aug 2017 - Oct 2017

  Corporate Legal and Corporate NFR are spending intense effort to manage and control the continuous regulatory change, ING wants to realise a platform that structures and simplifies this process of translating regulations into policies and processes in order to stay compliant and prevent fines. For this project I validated the assumed customer segment, their problems and the magnitude of these problems bij doing Rapid Experimentations. Many initiatives fail because they solve problems that either do not exist or are unimportant. These insights helped the stakeholders to make an evidence-based decision about the product direction. Show less



XS4ALL Internet BV

• Netherlands
• Technology, Information and Internet
• 1 - 100 Employee

• Senior UX Designer & Scrum master( Via Informaat )

  • Feb 2017 - Jun 2017

  Project - Optimising a platform for existing customers "Mijn XS4ALL" To decrease the load on our customer service department, we are developing an outstanding online self-service platform. I have been realising an online living style guide to ensure consistency throughout the product. In the role of Scrum master, I make sure that the scrum team can function optimally and insure that we deliver as promised. Project - Optimising a platform for existing customers "Mijn XS4ALL" To decrease the load on our customer service department, we are developing an outstanding online self-service platform. I have been realising an online living style guide to ensure consistency throughout the product. In the role of Scrum master, I make sure that the scrum team can function optimally and insure that we deliver as promised.



CZ

• Insurance
• 700 & Above Employee

• Senior UX Designer ( via Informaat )

  • Nov 2016 - Feb 2017

  Project - Data driven design to help care seekers find the right health care provider. In the "Zorgvinder", we want to help insured customers to find the right health care provider. In addition, we take into account the social responsibility that CZ has as a health insurer. For example, to push more on quality and provide up to date information. I was responsible for conducting data driven user research that resulted in Wireframes, Hi fidelity prototypes, Visuals and User Flows. Project - Data driven design to help care seekers find the right health care provider. In the "Zorgvinder", we want to help insured customers to find the right health care provider. In addition, we take into account the social responsibility that CZ has as a health insurer. For example, to push more on quality and provide up to date information. I was responsible for conducting data driven user research that resulted in Wireframes, Hi fidelity prototypes, Visuals and User Flows.



Valtech

• France
• IT Services and IT Consulting
• 700 & Above Employee

• User Experience Designer (Scrum master)

  • Nov 2015 - Nov 2016

  For several clients such as Agro Energy (Eneco), Douwe Egberts, Skoda en Rabobank I was responsible for the UX design, User researcher, Usability testing, Concept development and User Interface Design. :: Agro Energy Project - Energie Manager - Optimization and rebuilding a responsive platform Role - Lead UX | Scrum master With the Agro "Energy Manager", agricultural farmers can trade energy to realize a lower cost price. As an UX Designer, I have used Contextual Inquiries to come to representative Persona's and Customer Journeys. In order to align the business stakeholders, I have facilitated Design Sprints and various workshops ( card sorting ). Also, I have created hi fidelity prototypes that have been validated with the target group. The insights are shared with the business to make the right design decisions. In addition to my UX design role, I have supported the development team as a Scrum master. I helped the Product Owners to get the right focus. Based on User Story Mapping, I have created a representative roadmap and adequate user stories have been written which helped the development team to create the right product. Show less



Exact

• Netherlands
• Software Development
• 700 & Above Employee

• User Experience Designer - Wholesale / CRM

  • Mar 2013 - Oct 2015

  Exact Online is cloud based inventory management software that integrates financial records, logistic processes, sales, accounting and CRM. I made sure the interests of end users and the requirements of the client meet-up and are translated into an awesome experience. To achieve this I have applied Contextual Inquiry, Focus groups, Card sorting, Persona’s, Customer Journey's and Hi fidelity prototypes. I was responsible for the UX guidance of different Scrum teams located in Kiev and Kuala Lumpur. Show less



Figlo

• Netherlands
• Financial Services
• 1 - 100 Employee

• Interaction Designer

  • Aug 2011 - Feb 2013

  Figlo develops financial software for independent advisors and banks. User friendly translation of complex processes and provide the business new insights and requirements. I have applied User testing, Flow charts, Wireframes & Hi fidelity prototypes. I was responsible for a scrum team in Manilla. Figlo develops financial software for independent advisors and banks. User friendly translation of complex processes and provide the business new insights and requirements. I have applied User testing, Flow charts, Wireframes & Hi fidelity prototypes. I was responsible for a scrum team in Manilla.



Soraya Cosaert

• Online Audio and Video Media
• 1 - 100 Employee

• Freelance Interaction Designer

  • May 2009 - Nov 2011

  Freelance Interaction Designer As a student I worked as a freelancer UX Designer for clients such as; Rotterdamse Jongeren Raad, Fashion week Amsterdam, Mondriaan wijn en HD Medi. Freelance Interaction Designer As a student I worked as a freelancer UX Designer for clients such as; Rotterdamse Jongeren Raad, Fashion week Amsterdam, Mondriaan wijn en HD Medi.