Sophie Stefanetti
Account Executive at commercetools- Claim this Profile
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English Native or bilingual proficiency
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Bio
Rachel Armstrong
Working alongside Sophie at Adobe was a pleasure. I was assigned as a BDR to support her in her Account Executive Position. Sophie was always supportive, encouraging, hard working, and hyper aware of her territory and industry. She would consistently provide me with useful tips and information so that I could do my very best and we worked extremely well together as a team. Any company would be lucky to have Sophie!
Jonathan Fiur
Sophie's unique combination of intelligence, curiosity, authenticity, and her ability to connect with people, make her an outstanding partner in the workplace. She is passionate about growth and success - for herself and the organization - and it shows in her deliberate and thoughtful communication and her focus on fostering a healthy culture. Sophie is constantly finding ways to connect the dots and help others - customers and colleagues - see the value of what's in front of them. She's a star.
Rachel Armstrong
Working alongside Sophie at Adobe was a pleasure. I was assigned as a BDR to support her in her Account Executive Position. Sophie was always supportive, encouraging, hard working, and hyper aware of her territory and industry. She would consistently provide me with useful tips and information so that I could do my very best and we worked extremely well together as a team. Any company would be lucky to have Sophie!
Jonathan Fiur
Sophie's unique combination of intelligence, curiosity, authenticity, and her ability to connect with people, make her an outstanding partner in the workplace. She is passionate about growth and success - for herself and the organization - and it shows in her deliberate and thoughtful communication and her focus on fostering a healthy culture. Sophie is constantly finding ways to connect the dots and help others - customers and colleagues - see the value of what's in front of them. She's a star.
Rachel Armstrong
Working alongside Sophie at Adobe was a pleasure. I was assigned as a BDR to support her in her Account Executive Position. Sophie was always supportive, encouraging, hard working, and hyper aware of her territory and industry. She would consistently provide me with useful tips and information so that I could do my very best and we worked extremely well together as a team. Any company would be lucky to have Sophie!
Jonathan Fiur
Sophie's unique combination of intelligence, curiosity, authenticity, and her ability to connect with people, make her an outstanding partner in the workplace. She is passionate about growth and success - for herself and the organization - and it shows in her deliberate and thoughtful communication and her focus on fostering a healthy culture. Sophie is constantly finding ways to connect the dots and help others - customers and colleagues - see the value of what's in front of them. She's a star.
Rachel Armstrong
Working alongside Sophie at Adobe was a pleasure. I was assigned as a BDR to support her in her Account Executive Position. Sophie was always supportive, encouraging, hard working, and hyper aware of her territory and industry. She would consistently provide me with useful tips and information so that I could do my very best and we worked extremely well together as a team. Any company would be lucky to have Sophie!
Jonathan Fiur
Sophie's unique combination of intelligence, curiosity, authenticity, and her ability to connect with people, make her an outstanding partner in the workplace. She is passionate about growth and success - for herself and the organization - and it shows in her deliberate and thoughtful communication and her focus on fostering a healthy culture. Sophie is constantly finding ways to connect the dots and help others - customers and colleagues - see the value of what's in front of them. She's a star.
Credentials
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Design Thinking For Innovation
RMIT UniversityJul, 2021- Nov, 2024 -
What to Do in the First 90 Days of Your New Job
LinkedInApr, 2021- Nov, 2024 -
Introduction to the ValueSelling Framework
Value Selling AssociatesJan, 2020- Nov, 2024
Experience
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commercetools
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Germany
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Software Development
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300 - 400 Employee
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Account Executive
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Jun 2021 - Present
commercetools is a next generation software technology company that offers a true cloud commerce platform, providing the building blocks for the post webshop era. We combine the reliability and stability enterprise businesses need to thrive with the agility, flexibility, and speed that is essential for success in the digital industry. Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences… Show more commercetools is a next generation software technology company that offers a true cloud commerce platform, providing the building blocks for the post webshop era. We combine the reliability and stability enterprise businesses need to thrive with the agility, flexibility, and speed that is essential for success in the digital industry. Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. Our agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands. Show less commercetools is a next generation software technology company that offers a true cloud commerce platform, providing the building blocks for the post webshop era. We combine the reliability and stability enterprise businesses need to thrive with the agility, flexibility, and speed that is essential for success in the digital industry. Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences… Show more commercetools is a next generation software technology company that offers a true cloud commerce platform, providing the building blocks for the post webshop era. We combine the reliability and stability enterprise businesses need to thrive with the agility, flexibility, and speed that is essential for success in the digital industry. Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. Our agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands. Show less
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Adobe Marketo
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United States
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Software Development
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400 - 500 Employee
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Commercial Account Executive
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Mar 2019 - Jun 2021
Marketo has grown to be a leader in the marketing automation software and solutions landscape (Gartner/Forrester). Helping marketers master the art and science of digital marketing that engage customers with exceptional experiences. We help brands transform marketing with constant product innovation, connection to vibrant community of marketers, and a robust parter-ecosystem that keeps pace with the ever changing world of marketing. With the most innovative engagement marketing… Show more Marketo has grown to be a leader in the marketing automation software and solutions landscape (Gartner/Forrester). Helping marketers master the art and science of digital marketing that engage customers with exceptional experiences. We help brands transform marketing with constant product innovation, connection to vibrant community of marketers, and a robust parter-ecosystem that keeps pace with the ever changing world of marketing. With the most innovative engagement marketing solutions, you can feel confident Marketo are 100% focused on providing outcomes that take your customer experience to the next level. Whether it be better understanding your audiences, engaging them as individuals, connecting with them at the right time and on the right channel, or making qualified decisions to optimised ROI on marketing budget - you will receive the perfect combination of speed and scale to achieve your goals with Marketo. More recently, the combination of Adobe and Marketo now provides marketers and their customers a truly unrivalled set of solutions that will deliver the next generation of transformative customer experiences. Show less Marketo has grown to be a leader in the marketing automation software and solutions landscape (Gartner/Forrester). Helping marketers master the art and science of digital marketing that engage customers with exceptional experiences. We help brands transform marketing with constant product innovation, connection to vibrant community of marketers, and a robust parter-ecosystem that keeps pace with the ever changing world of marketing. With the most innovative engagement marketing… Show more Marketo has grown to be a leader in the marketing automation software and solutions landscape (Gartner/Forrester). Helping marketers master the art and science of digital marketing that engage customers with exceptional experiences. We help brands transform marketing with constant product innovation, connection to vibrant community of marketers, and a robust parter-ecosystem that keeps pace with the ever changing world of marketing. With the most innovative engagement marketing solutions, you can feel confident Marketo are 100% focused on providing outcomes that take your customer experience to the next level. Whether it be better understanding your audiences, engaging them as individuals, connecting with them at the right time and on the right channel, or making qualified decisions to optimised ROI on marketing budget - you will receive the perfect combination of speed and scale to achieve your goals with Marketo. More recently, the combination of Adobe and Marketo now provides marketers and their customers a truly unrivalled set of solutions that will deliver the next generation of transformative customer experiences. Show less
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Simple Marketing Solutions
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Australia
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Software Development
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1 - 100 Employee
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Enterprise Account Director
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Jan 2018 - Mar 2019
Simple’s marketing operations and resource management platform solves a global problem of complexities in teams by helping companies plan, review and optimise all their marketing activities to deliver exceptional customer experiences across every marketing touchpoint. Our cloud-based platform provides a central workplace and source of truth that empowers organisations, marketing teams and their agencies with one view across all channels. Streamline collaboration, effectively manage… Show more Simple’s marketing operations and resource management platform solves a global problem of complexities in teams by helping companies plan, review and optimise all their marketing activities to deliver exceptional customer experiences across every marketing touchpoint. Our cloud-based platform provides a central workplace and source of truth that empowers organisations, marketing teams and their agencies with one view across all channels. Streamline collaboration, effectively manage budgets and workflows, automate approval processes, and unlock insights across teams, processes and campaigns. Less complexity and more effective marketing. Simple. www.simple.io Show less Simple’s marketing operations and resource management platform solves a global problem of complexities in teams by helping companies plan, review and optimise all their marketing activities to deliver exceptional customer experiences across every marketing touchpoint. Our cloud-based platform provides a central workplace and source of truth that empowers organisations, marketing teams and their agencies with one view across all channels. Streamline collaboration, effectively manage… Show more Simple’s marketing operations and resource management platform solves a global problem of complexities in teams by helping companies plan, review and optimise all their marketing activities to deliver exceptional customer experiences across every marketing touchpoint. Our cloud-based platform provides a central workplace and source of truth that empowers organisations, marketing teams and their agencies with one view across all channels. Streamline collaboration, effectively manage budgets and workflows, automate approval processes, and unlock insights across teams, processes and campaigns. Less complexity and more effective marketing. Simple. www.simple.io Show less
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Shutterstock
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United States
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Technology, Information and Internet
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700 & Above Employee
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Senior Solutions Manager - ANZ
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Jan 2017 - Jan 2018
Shutterstock is an innovative content solutions platform empowering creative projects big and small, across all corners of the globe. A two-sided marketplace powers our platform and is a synergy between our contributors and customers uploading and downloading content each and every moment of the day. Content is fresh, on trend and captivating audiences with images, footage, music, editorial and our premium collection Offset. Shutterstock is an innovative content solutions platform empowering creative projects big and small, across all corners of the globe. A two-sided marketplace powers our platform and is a synergy between our contributors and customers uploading and downloading content each and every moment of the day. Content is fresh, on trend and captivating audiences with images, footage, music, editorial and our premium collection Offset.
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Mobile Embrace
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Australia
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Advertising Services
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1 - 100 Employee
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Senior Account Manager - VIC
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Mar 2015 - Jan 2017
Delivering a full service of mobile strategies from creative to production, media buying to analytics. Servicing tire one and tire two clients across all verticals - including brands in the Automotive, Retail, FMCG, Automotive, Health & Beauty, Government and Services categories. I'm passionate about creating 1:1 brand experiences via this innovative channel which adds real wow-factor to any campaign when executed correctly. My area of speciality is focusing on the end user customer… Show more Delivering a full service of mobile strategies from creative to production, media buying to analytics. Servicing tire one and tire two clients across all verticals - including brands in the Automotive, Retail, FMCG, Automotive, Health & Beauty, Government and Services categories. I'm passionate about creating 1:1 brand experiences via this innovative channel which adds real wow-factor to any campaign when executed correctly. My area of speciality is focusing on the end user customer journey/experience. Starting at this point and working back to create a seamless, engaging mobile experience is my mission and commitment to all clients. This in turn helps them to them grow their sales through new-to-market technologies, capture more customer attention and boost results.
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Melbourne Account Manager
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Sep 2013 - Mar 2015
In addition to developing great creative and having partnerships with a variety of mobile & tablet publishers - Mobile Embrace is known for using innovative solutions that provide highly engaging mobile experiences. These include Interactive Video Experiences, Voice Activated Content, Branded Games and Coupons, Behavioral Targeting based on a users own eco-system of apps and Social Media integration. Finding the perfect strategy to achieve campaign objectives across mobility channels is the… Show more In addition to developing great creative and having partnerships with a variety of mobile & tablet publishers - Mobile Embrace is known for using innovative solutions that provide highly engaging mobile experiences. These include Interactive Video Experiences, Voice Activated Content, Branded Games and Coupons, Behavioral Targeting based on a users own eco-system of apps and Social Media integration. Finding the perfect strategy to achieve campaign objectives across mobility channels is the best part of my job. I love seeing a face light up from a highly innovative and exciting experience via the most personalised we interact with each day.
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MYER
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Australia
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Retail
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700 & Above Employee
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Digital Content Manager
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Aug 2012 - Sep 2013
Develops a suite of digital marketing content to drive retail sales. Content is orchestrated through analysis of various customer behaviour tools such as loyalty programs, customer service data and web analytics to increase online customer acquisition and retention. Enriching digital channel content across web, email, mobile, social and display to create ubiquitous customer experiences. Ensures there is alignment between offline and online campaigns to foster a market leading… Show more Develops a suite of digital marketing content to drive retail sales. Content is orchestrated through analysis of various customer behaviour tools such as loyalty programs, customer service data and web analytics to increase online customer acquisition and retention. Enriching digital channel content across web, email, mobile, social and display to create ubiquitous customer experiences. Ensures there is alignment between offline and online campaigns to foster a market leading omni-channel retail program.
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Concessions Marketing & Relations Coordinator
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Mar 2010 - Aug 2012
o Initiated and coordinated marketing plans for over 60 national and international retail brands within the Myer portfolio o Increased sales through integrated marketing campaigns utilising eDMs, events, press, magazines, catalogues, social media, display media and loyalty programs o Negotiating participation in all major marketing campaigns including Season Launch, Spring Carnival and Stocktake Sales to increased marketing spend o Negotiating participation in all major marketing… Show more o Initiated and coordinated marketing plans for over 60 national and international retail brands within the Myer portfolio o Increased sales through integrated marketing campaigns utilising eDMs, events, press, magazines, catalogues, social media, display media and loyalty programs o Negotiating participation in all major marketing campaigns including Season Launch, Spring Carnival and Stocktake Sales to increased marketing spend o Negotiating participation in all major marketing campaigns including Season Launch, Spring Carnival and Stocktake Sales to increased marketing spend o Data management/analysis and CRM for all brands in 60+ stores nationwide, reporting to internal and external stakeholders on marketing trends, sales forecasts and budgets
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Review Australia
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Australia
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing Internship
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Feb 2010 - Mar 2010
o Developing reports for internal and external suppliers o Customer Database filtering and segmentation for a relaunch of the Loyalty Program o Researching potential brand ambassadors o Providing feedback on product samples based on upcoming seasonal trends o Contributing to seasonal story book o Developing reports for internal and external suppliers o Customer Database filtering and segmentation for a relaunch of the Loyalty Program o Researching potential brand ambassadors o Providing feedback on product samples based on upcoming seasonal trends o Contributing to seasonal story book
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Emerging Marketers Victoria
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Australia
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Advertising Services
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Co-Director
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Feb 2008 - Feb 2010
o Project management to improve database integrity allowing greater analytical insights and growth in members by almost 10% o Doubled the number of participants in the mentoring program in Victoria in 2008, 2009, 2010 then lead other states to implement the program o Events management including booking venues, catering and event evaluation o Working directly with the AMI building strategic alliances with stakeholders for ongoing support and promotion for events o Project management to improve database integrity allowing greater analytical insights and growth in members by almost 10% o Doubled the number of participants in the mentoring program in Victoria in 2008, 2009, 2010 then lead other states to implement the program o Events management including booking venues, catering and event evaluation o Working directly with the AMI building strategic alliances with stakeholders for ongoing support and promotion for events
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Marketing Assistant
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Nov 2008 - Jan 2010
o Researched rules and regulations pertaining to new business ideas o Conducted market research and analysis including interviews and focus groups o Developed reports and proposals for new business ideas o Researched rules and regulations pertaining to new business ideas o Conducted market research and analysis including interviews and focus groups o Developed reports and proposals for new business ideas
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Marketing Assistant
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May 2008 - May 2009
Helping people at all levels to access their untapped creative thinking skills. Ideas Culture demonstrates and educates various methodologies that establish more effective and efficient brainstorming practices. o Help to develop concepts for each event, determined by the target audience o Supported seminars and events including giving directions & assistant to participants o Client liaison and customer relationship marketing to various stakeholders including promoters o Developed… Show more Helping people at all levels to access their untapped creative thinking skills. Ideas Culture demonstrates and educates various methodologies that establish more effective and efficient brainstorming practices. o Help to develop concepts for each event, determined by the target audience o Supported seminars and events including giving directions & assistant to participants o Client liaison and customer relationship marketing to various stakeholders including promoters o Developed briefing packs provided to investors Show less Helping people at all levels to access their untapped creative thinking skills. Ideas Culture demonstrates and educates various methodologies that establish more effective and efficient brainstorming practices. o Help to develop concepts for each event, determined by the target audience o Supported seminars and events including giving directions & assistant to participants o Client liaison and customer relationship marketing to various stakeholders including promoters o Developed… Show more Helping people at all levels to access their untapped creative thinking skills. Ideas Culture demonstrates and educates various methodologies that establish more effective and efficient brainstorming practices. o Help to develop concepts for each event, determined by the target audience o Supported seminars and events including giving directions & assistant to participants o Client liaison and customer relationship marketing to various stakeholders including promoters o Developed briefing packs provided to investors Show less
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Westco / Sicily Clothing co.
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Canada
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Apparel & Fashion
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Manager
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Mar 2003 - Dec 2008
o Improved sales with excellent customer service skills and developing relationships with staff and loyal customers o Identifyed customer motivations then using these to up-sell and cross sell different product ranges o Merchandising stock, rostering, banking and balancing till, theft prevention o Developed training manuals to increased staff capabilities and improve efficiencies o Though understanding campaign strategies, assisted with window displays and arranging in-store… Show more o Improved sales with excellent customer service skills and developing relationships with staff and loyal customers o Identifyed customer motivations then using these to up-sell and cross sell different product ranges o Merchandising stock, rostering, banking and balancing till, theft prevention o Developed training manuals to increased staff capabilities and improve efficiencies o Though understanding campaign strategies, assisted with window displays and arranging in-store promotions o Opening and closing store responsibilities Show less o Improved sales with excellent customer service skills and developing relationships with staff and loyal customers o Identifyed customer motivations then using these to up-sell and cross sell different product ranges o Merchandising stock, rostering, banking and balancing till, theft prevention o Developed training manuals to increased staff capabilities and improve efficiencies o Though understanding campaign strategies, assisted with window displays and arranging in-store… Show more o Improved sales with excellent customer service skills and developing relationships with staff and loyal customers o Identifyed customer motivations then using these to up-sell and cross sell different product ranges o Merchandising stock, rostering, banking and balancing till, theft prevention o Developed training manuals to increased staff capabilities and improve efficiencies o Though understanding campaign strategies, assisted with window displays and arranging in-store promotions o Opening and closing store responsibilities Show less
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McDonald's
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United States
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Restaurants
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700 & Above Employee
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Crew Trainer
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Jun 2000 - Mar 2008
o Greet and welcomed customers, assembled orders and received payments o Assisted new crew members with on job training o Supported Health and Safety to ensure the restaurant was clean according to sanitation procedures and policies o Key participant in 2001 in McDonalds Clean Up Australia - Sale campaign by arranging local celebrities o Greet and welcomed customers, assembled orders and received payments o Assisted new crew members with on job training o Supported Health and Safety to ensure the restaurant was clean according to sanitation procedures and policies o Key participant in 2001 in McDonalds Clean Up Australia - Sale campaign by arranging local celebrities
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Victoria University
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Australia
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Higher Education
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700 & Above Employee
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Student Affairs and Events Facilitator
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Mar 2002 - Nov 2003
o Part of a specialised student support team trained to provide advice and assistance to students from various backgrounds transition into university life o Arranged motivational discussion and encouragement for struggling/homesick students o Organised of social and educational events including orientation week 2003 o Research and referenced student issues and current affairs o Contributor to student newsletters and annual memorial publications o Part of a specialised student support team trained to provide advice and assistance to students from various backgrounds transition into university life o Arranged motivational discussion and encouragement for struggling/homesick students o Organised of social and educational events including orientation week 2003 o Research and referenced student issues and current affairs o Contributor to student newsletters and annual memorial publications
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Education
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2021 - 2021
RMIT University
Design Thinking For Innovation Certificate, Top Marks -
2006 - 2009
RMIT University
Masters, Business Marketing -
2002 - 2005
Victoria University
Undergrad, Arts Psychology
Community
