Experience

SIVVI.COM

• United Arab Emirates
• Retail
• 1 - 100 Employee

• Head of Design

  • Oct 2020 - Present

  • Actively drive the creative processes from concept to final execution on Sivvi.com, ensuring the highest level of quality whilst demonstrating a refined sense of composition, typography & color, interaction & user experience across all touch points. • Develop and uphold SIVVI brand and style guide systems; ensuring brand identity and brand frameworks are reflected across external customer touch points • Mange my internal design & content team and work with other teams to elevate the quality, creativity and deliverables developed. • conceptualise, create, development and design of digital and print assets (homepages, emails, social, digital ads/banners) - including presentations and campaigns, OOH, BTL and any other print requirements. • Project manage the creative department's task's and campaign requests. Show less



Namshi.com

• United Arab Emirates
• Retail
• 700 & Above Employee

• Digital Art Director

  • Oct 2018 - Oct 2020

  • Manage a team of designers, design managers and developers whilst working closely with the Brand & Creative Director • Inspire customers through digital experiences and design, by creating the best shopping experiences for our customers. • Project & traffic manage my teams tasks and ensure they are completed within the timeframe needed. • Successfully manage and execute brand & promotional campaigns which have a direct impact on increasing revenue. • Work closely with the Creative Director and Senior Designers to dictate the design direction of Namshi’s digital channels. • Serve as a creative lead and stakeholder, helping guide asset creation across all Namshi channels. • Collaborating with copywriters to ensure their tone of voice matches my teams visuals. • Uncovering new ways to incorporate emerging and new media formats into campaigns. Show less



ASOS.com

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Digital Designer

  • Sep 2017 - Oct 2018

  • Responsible for designing and building HTML emails, social media posts and affiliate banners. • Ensure that all touch points are protected and inline with creative vision across desktop, mobile and app. • Actively collaborated with members of the wider design teams, worked closely with CRM Strategy & Marketing, Social, and Fashion to ensure a unified approach. • Manage and mentor artwokers and junior members of the team to ensure a high standard of output. I actively collaborated with members of the CRM design team and wider design teams, worked closely with CRM Strategy, CRM Marketing, Social, Content and Fashion to ensure a unified approach to the various projects i worked on. Show less



Dr. Martens plc

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Global Digital Design Manager

  • Jan 2015 - Sep 2017

  • Responsible for shaping all digital experiences across the UK, US, and EMEA markets. • Handling the BAU design work such as weekly emails, homepage updates, takeovers, landing pages, creating affiliate marketing, social media assets and on-site promotions. • Involved in seeking out UI/UX improvements when we transitioned to a responsive website enabling our customers to have an easier buying experience. • Responsible for shaping all digital experiences across the UK, US, and EMEA markets. • Handling the BAU design work such as weekly emails, homepage updates, takeovers, landing pages, creating affiliate marketing, social media assets and on-site promotions. • Involved in seeking out UI/UX improvements when we transitioned to a responsive website enabling our customers to have an easier buying experience.



Boden

• Retail Apparel and Fashion
• 500 - 600 Employee

• Midweight Digital Designer

  • Feb 2013 - Jan 2015

  • Concepting and creating designs for online features emails, digital site assets, online brand stories, and seasonal campaigns. • Constantly researching current web trends and technologies that help engage both new and existing customers. • Organised and art directed shoots • Concepting and creating designs for online features emails, digital site assets, online brand stories, and seasonal campaigns. • Constantly researching current web trends and technologies that help engage both new and existing customers. • Organised and art directed shoots



Encompass Creative Limited

• Rayleigh, Essex

• Creative Graphic Designer

  • Aug 2010 - Feb 2013

  Encompass is a full service, high quality design and print management agency. I work at the heart of the communications process, and operate from the point of being given a brief, and preparing creative options. I produce marketing materials, and ensure clients are provided with excellent and compelling collateral and imagery. I've worked on a wide variety of design from bespoke signage (large format/hoardings etc), branding and identity, marketing and communications materials, online marketing and web design for companies ranging for local charities to global home builders. Show less



MUSTO

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Graphic Designer

  • May 2010 - Aug 2010

  Produced Look books, clothing tags, promotional flyers, brochure spreads for catalogues. Produced Look books, clothing tags, promotional flyers, brochure spreads for catalogues.