Experience

Guy's & St Thomas'​ Foundation
• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee
• Marketing and Communications Manager

  • Apr 2023 - Present


Ada Lovelace Institute

• United Kingdom
• Research Services
• 1 - 100 Employee

• Interim Communications Manager

  • Jan 2023 - Apr 2023

  Edit research reports, ensuring they are accurate, visually engaging, clear and cohesive in their analysis and recommendations, building Ada’s reputation as a respected research institute. Create communications strategies to externalise research reports for audiences across policy, academia, civil society and the tech industry in the UK and EU. This includes the creation, launch and monitoring of related outputs such as social media, microsites, and briefings. Edit research reports, ensuring they are accurate, visually engaging, clear and cohesive in their analysis and recommendations, building Ada’s reputation as a respected research institute. Create communications strategies to externalise research reports for audiences across policy, academia, civil society and the tech industry in the UK and EU. This includes the creation, launch and monitoring of related outputs such as social media, microsites, and briefings.



The Children's Society

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Public Engagement Manager

  • Feb 2021 - Sep 2022

  The Children's Society fights for the hope and happiness of young people when it's threatened by abuse, exploitation and neglect. As Public Engagement Manager, I was responsible for growing and nurturing TCS's supporter base, working with multidisciplinary teams to build an integrated approach. EXPERIENCE Created and oversaw public engagement plans, acting up for a year due to a vacancy at a senior level. Gained stakeholder buy-in and identified opportunities for cross-organisational alignment, ensuring integration at key moments to communicate TCS's brand purpose. Worked collaboratively with creative agency Don’t Panic to develop a new fundraising proposition. Distilled insights about the complex issues faced by at-risk young people into a compelling public-facing message. The proposition received a positive response in live testing. Improved conversion rate of customer journey across paid social, email and telemarketing, achieving a profitable ROAS. Optimised landing pages, messaging and audience targeting to focus on repeat action and loyalty. Instrumental in influencing the development of storytelling principles, advocating for an approach which improved the equitability of our work with service users. Commissioned and oversaw qualitative and quantitative audience insight projects to inform creative or campaign strategies, including focus groups, market research and competitor analysis. Resolved complex challenges related to e-commerce product, Give Hope, creating an unrestricted income stream. Brought together internal stakeholders to develop new processes for monitoring and administration of funds. Forecast annual expenditure and income, managing and reporting on several complex budgets. Lined managed two officers, supporting their personal development through a coaching approach. Developed reporting and evaluation processes, working with data and insight teams to map data flows and develop a dashboard which measured holistic campaign performance. Show less



Shelter UK

• United Kingdom
• Construction
• 1 - 100 Employee

• Direct Marketing Manager (maternity)

  • Nov 2019 - Feb 2021

  Shelter exists to defend the right to a safe home. Because home is everything. In my time at Shelter, I managed high impact, integrated campaigns, including the Emergency COVID-19 Appeal and Christmas Campaign. I also supported the growth of the Weekly Lottery, a newly launched product, establishing ways of working and processes to support its development. EXPERIENCE Project managed Shelter’s largest annual support acquisition campaign, the Christmas appeal. Briefed and oversaw the development of the creative proposition and key messaging, which needed to iterate across each fundraising team. Co-ordinated multidisciplinary internal and external experts to create integrated approach across paid, owned and earned channels, ensuring launch happened on time and budget. The campaign exceeded its ambitious targets. Commissioned and developed stories, working alongside case studies team, frontline staff and service users to tell stories in a way that was safe, equitable and empathetic, as well as high impact. Gained buy-in from key stakeholders for the Weekly Lottery through a tailored internal communications approach, sharing information and updates in a range of ways. This helped to establish a path for future growth. Contributed significantly to the COVID-19 emergency appeal across paid social, YouTube, TV and print. Worked at pace and successfully collaborated to build audience strategy, develop assets, find relevant case studies and gain expediated sign-off. This campaign was highly successful, helping to make up for lost income due to the pandemic. Supported an innovative culture, advocating for new approaches aligned to a campaign’s objectives, such as testing weather-based advertising, and openly sharing results and learnings. Show less



Cancer Research UK (CRUK)

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Senior Marketing Executive (Individual Giving)

  • Aug 2018 - Nov 2019

  Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. Within Individual Giving Acquisition, I was part of a team that raises over £110m every year through donations. Key achievements: • As co-chair of the Payroll Giving Forum, I supported 20+ leading charities to improve Payroll Giving compliance and processes. This included representing CRUK on an Institute of Fundraising group. Key responsibilities: • End-to-end campaign management across a range of channels, including PPC, paid social and out of home. This meant developing the strategy and targets, briefing internal and external stakeholders, overseeing creative work, implementation, budgeting, and performance management • Management of an iterative digital testing plan across our donation journey with agency Code Computerlove. This included competitor analysis, defining KPIs, participating in workshops, implementation, reporting and evaluation • Developed and executed payroll giving strategy, with a focus on corporate engagement and events Show less



WE

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing and Communications Manager

  • Jun 2017 - Aug 2018

• Junior Marketing and Communications Manager

  • May 2016 - Jun 2017

  WE is a global movement that brings people together and gives them the tools to change the world. Our unique family of organisations empowers people at home, around the world and with our social enterprise.In the UK WE Schools empowers students to become positive agents of social change.WE Schools offers free educational resources, inspirational assemblies and workshops, and a calendar of campaign ideas to help students become change-makers.Through engagement in WE Schools, students further their curricular learning and develop the life skills for success. In addition, a focus on active citizenship challenges young people to research and make an impact on at least one local and one global issue that sparks their passion.Students engaged in the WE Schools programme can earn a free ticket to WE Day, our annual celebration of youth social action. By bringing together world-renowned speakers and performers with thousands of young change-makers, we inspire another year of incredible change. Show less



New Schools Network

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Communications Executive, Academy Ambassadors

  • Mar 2015 - May 2016

  Academy Ambassadors is a not-for-profit organisation set up to support academies across England by finding senior figures from the world of business and the professions to sit on the boards of academy trusts across England.

• Intern, Academy Ambassadors Forum

  • Nov 2014 - Mar 2015

  The Academy Ambassadors Forum works to recruit individuals with the strong corporate, business and financial skills needed to be the sponsors of academies or founders of Free Schools and to strengthen the boards of charitable academy trusts.


Smithfield Business Centre Ltd
• Administrative Receptionist

  • Aug 2013 - Mar 2014

King's College London
• United Kingdom
• Research Services
• Student Ambassador

  • Sep 2011 - Jul 2012