Sophie Marsden

Founder | PR, Social Media & Communications Specialist at LIT Communication
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United Kingdom, GB

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Martin Jones

We've worked with Sophie on several client projects covering a wide range of campaigns. She's always been a pleasure work work with and super knowledgeable. Always delivers results and her invaluable experience coupled with the fact she's lovely to deal with makes her a great choice for any organisation.

LinkedIn User

Sophie Marsden of LIT Communication did a fantastic job writing our first ‘official’ Press Release after our recent award win. Sophie was extremely professional, friendly and her attention to detail was exemplary. The press coverage that we received stands as testament to LIT Communications high standards. I have no hesitation in recommending Sophie to any company considering sending out a press release.

Tom Sykes

I have had the pleasure of working with Sophie on a range of digital projects over the last 5 years. She has a wealth of knowledge and experience when it comes to digital PR, social media and offsite SEO campaigns. Sophie has the unique ability to think strategically as well as taking a hands on approach to deliver exceptional results. I would highly recommend Sophie.

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Experience

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Founder | PR, Social Media & Communications Specialist
      • Feb 2018 - Present

      • PR management, strategy and consultancy• Social media strategy and management• Copywriting, proofreading & editing• Marketing copy and brand literature• Regular retainer support and one-off client campaigns • PR management, strategy and consultancy• Social media strategy and management• Copywriting, proofreading & editing• Marketing copy and brand literature• Regular retainer support and one-off client campaigns

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • PR Strategist - part time
      • Feb 2018 - Dec 2018

      • PR management, strategy and consultancy • Planning and executing personal branding strategy• New business pitching and proposals• Copywriting and proofreading PR materials • PR management, strategy and consultancy • Planning and executing personal branding strategy• New business pitching and proposals• Copywriting and proofreading PR materials

    • United Kingdom
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • PR & Communications Manager
      • Feb 2017 - Jan 2018

      • Developing and delivering a PR, content and advertising plan across multiple channels and audiences• Creating, distributing and publishing effective content for multiple offline and online channels • Identifying potential news stories and media opportunities, drafting press releases and generating positive print and online news coverage • Working alongside the Digital Marketing Manager to create relevant, targeted content for digital channels (e.g. website, online media, social media, email newsletters, case studies)• Working with the wider marketing team on fully integrated campaigns• Developing and maintaining strong relationships with key opinion makers in relevant media, broadcast and print• Providing direction and expert content and PR advice to international teams• Supporting the international offices to improve the quality, volume and results of PR output• Writing and editing marketing material for online and offline (e.g. brochures, advertising campaign copy, technical documents, case studies, new product launch materials)• Managing and organising the translation of PR and content for regional markets• Developing and maintaining an online library of PR, content and case studies • Developing key performance indicators to report on the effectiveness of all PR related activity• Managing relationships with third-party supplier and external agencies

    • Senior Internal Communications Specialist (FTC)
      • Jul 2016 - Feb 2017

      • Logistics, planning and management of internal events (awards, conferences)• Planning, producing and executing international communications content and campaigns • Planning and editing a monthly internal magazine - working closely with in-house designers to establish the look and feel• Supporting an internal and external company re-brand • Delivering key business and change projects and communications through various channels • Supporting and delivering an external staff engagement survey• Maintaining, updating and optimising the company Intranet• Working with key stakeholders and staff members across the business to inform communications

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Executive
      • May 2015 - Jun 2016

      • Planning, creating and implementing effective PR, content and digital campaign strategies (video, content, design, multimedia)• Gaining media coverage and digital exposure for a portfolio of clients (Damart, Fortnum & Mason, Moda in Pelle, Berkeley Homes, Priory Group, Pure Radio, Communicator, National Holidays)• Managing strategic partnerships to ensure the best exposure for clients' brands and products• Overseeing campaign performance and ensuring results are delivered in-line with KPIs and forecasts• Pitching services and ideas to potential clients

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Deputy Editor - Volkswagen Group UK
      • May 2014 - May 2015

      • Assisting with the day-to-day running of the internal Volkswagen Group website • Delivering high-quality internal employee communications through a range of channels• Create and editing content to high standards and tight deadlines• Sourcing new content, writing articles (technical motor explanations, features, case studies, instructions, product information, interviews etc), organising content, reviewing material and aiding in design and appearance of the website (using CMS/html coding)• Engaging audiences through informative emails, team briefing, hosting site demonstrations and networking with clients and management at all levels of the Capita and Volkswagen businesses to help improve user experience and website traffic• Managing a dedicated Audi forum, monitoring updates and response times• Producing topical content that reflects current issues or trends, and providing information to guide the customer journey when contacting the five brands in Volkswagen Group (Audi, VWCV, Volkswagen, SEAT and ŠKODA)Note - TUPE contract from previous role as Deputy Editor at Haymarket

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Deputy Editor - Volkswagen Group UK
      • Jun 2013 - May 2014

      • Assisting with the day-to-day running of the internal Volkswagen Group website • Delivering high-quality internal employee communications through a range of channels• Create and editing content to high standards and tight deadlines• Sourcing new content, writing articles (technical motor explanations, features, case studies, instructions, product information, interviews etc), organising content, reviewing material and aiding in design and appearance of the website (using CMS/html coding)• Engaging audiences through informative emails, team briefing, hosting site demonstrations and networking with clients and management at all levels of the Capita and Volkswagen businesses to help improve user experience and website traffic• Managing a dedicated Audi forum, monitoring updates and response times• Producing topical content that reflects current issues or trends, and providing information to guide the customer journey when contacting the five brands in Volkswagen Group (Audi, VWCV, Volkswagen, SEAT and ŠKODA)

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