Experience

Graham and Green

• United Kingdom
• Retail
• 1 - 100 Employee

• Content Manager & Editor

  • Aug 2022 - Present

  - Management of all website copy writing, SEO and imagery, as well as site merchandising. - Content writing and editing across up to four newsletters per week and regular blog content. - Building and project managing creative content and strategies. - Managing and supporting the talent within the content marketing team. - Management of all website copy writing, SEO and imagery, as well as site merchandising. - Content writing and editing across up to four newsletters per week and regular blog content. - Building and project managing creative content and strategies. - Managing and supporting the talent within the content marketing team.



Neptune

• United Kingdom
• Furniture and Home Furnishings Manufacturing
• 200 - 300 Employee

• Product Marketing Manager

  • Apr 2021 - Aug 2022

  - Established Neptune's first-ever product marketing team. - Project managed copy, imagery and film content across 2,000+ homeware products. - Implemented content guidelines on style and tone across copy and imagery. - Managed coordination of 30 colleagues across multiple departments for website audit. - Extensive knowledge of product manufacture and certification across furniture, soft furnishings, accessories, ceramics, and more. - Established Neptune's first-ever product marketing team. - Project managed copy, imagery and film content across 2,000+ homeware products. - Implemented content guidelines on style and tone across copy and imagery. - Managed coordination of 30 colleagues across multiple departments for website audit. - Extensive knowledge of product manufacture and certification across furniture, soft furnishings, accessories, ceramics, and more.



Immediate Media Co

• United Kingdom
• Technology, Information and Media
• 700 & Above Employee

• Features Writer

  • Dec 2019 - Apr 2021

  - Proven record of continuously generating fresh, on-trend feature ideas for editorial with commercial opportunities in mind. - Independently representing HomeStyle and Your Home magazines in internal and external meetings, including PR, editorial and advertising. - Concurrently writing several engaging and informative features relevant to the print and online readership. - Efficiently subbing, proof-reading and fact-checking copy from freelancers and colleagues with meticulous attention to detail. - Boosting social media engagement with new ways to reach the online audience on Instagram. To date, I am successfully increasing engagement by 100 followers per day on average. - Continually communicating new ways to improve the efficiency of the team. - Consistently showing that I can work to tight deadlines and remain calm under pressure by exhibiting a positive and enthusiastic attitude. - Ability to work both with and without direction, identifying areas that need attention and offering solutions to situations as they arise. Show less



Aceville

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Deputy Editor

  • Jun 2018 - Dec 2019

  - Stayed ahead of trends and important industry news to adapt features and generate ideas relevant to Sew magazine’s print and online readership. - Was instrumental in the redesign of Sew magazine.- Proven ability to adhere to all deadlines, seeing copy through from writing and subbing to design and sign-off. - Commissioned projects in-line with current trends and led photoshoots for these projects. - Subbed commissioned projects and features from freelance designers, ensuring the copy was technically accurate and adhered to house style. - Successfully reached new readers through writing monthly newsletters. - Produced highly engaging copy and clear design direction for monthly polybags, while continuously implementing improvements to reach more readers. - Secured promotional material, including reader offers and giveaways for polybags, supplements and commissioned pages. - Organised and led feature meetings with the advertising team on a regular basis, providing them with contacts to ensure commercial opportunities are maximised. - Built a library of new contacts by attending press shows and events. - Boosted revenue and readership through new campaign strategies for Sewing Week and Dressmaker of the Year. - Increased the following on social media by studying the analytics, managing a post schedule and incorporating new trends. - Enabled the progression of the editorial assistant by managing workload and offering guidance, feedback and support through structured weekly meetings. Show less

• Editorial Assistant

  • Jun 2017 - Jun 2018

  - Took sole charge of 100 Beautiful Kitchens, Garden Living, How to Sew, Crochet Your Style, Go Vegan and Top Growing Guides magazines, successfully seeing them through from conception and compilation to flatplan and design.- Multitasked the above alongside writing and subbing features and advertorials for Healthy Diet, Craft Club, Natural Health and Health & Wellbeing magazines.- Created and maintained successful relationships with PRs and advertisers.- Managed photoshoots with regards to styling and props.- Continually contributed ideas and suggested improvements to assist the creative development of the magazines and increase online presence. - Liaised with in-house advertising, design and subscription teams, as well as out-of-house contributors to ensure the improvement of the magazines. - Created enticing social media posts for Make It Today Dressmaker, Healthy Diet and Craft Channel, while keeping in mind opportunities for platform growth and SEO. - Wrote and uploaded engaging book reviews for the Homemaker magazine website, as well as liaised with book publishers to secure project downloads. Show less



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Work Experience, Editorial

  • Mar 2017 - Mar 2017

  - Researched and wrote content for future issues of Woman and Home magazine. - Supported the team with administration tasks. - Subbed content for upcoming issues. - Researched and wrote content for future issues of Woman and Home magazine. - Supported the team with administration tasks. - Subbed content for upcoming issues.



LLM - Luxury Lifestyle Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Intern, Editorial Assistant

  • Jul 2016 - Jan 2017

  - Independently organised a press trip to Germany to write reviews on Cologne for online publication. - Successfully researched and wrote published features on food, travel, health and beauty. - Liaised with freelance travel writers to call in, edit and upload their articles. - To view my portfolio, visit luxurylifestylemag.co.uk/author/sophiedemetriades - Independently organised a press trip to Germany to write reviews on Cologne for online publication. - Successfully researched and wrote published features on food, travel, health and beauty. - Liaised with freelance travel writers to call in, edit and upload their articles. - To view my portfolio, visit luxurylifestylemag.co.uk/author/sophiedemetriades



LeicestershireLive

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Work Experience, Journalism

  • Aug 2016 - Sep 2016

  - My work featured on the cover of the weekend supplement. - Independently sourced and wrote new stories for print, (portfolio available on request). - Conducted face-to-face and phone interviews. - Attended court with the court reporter to help take notes. - Liaised with the freelance photographer. - Created surveys for the general public. - My work featured on the cover of the weekend supplement. - Independently sourced and wrote new stories for print, (portfolio available on request). - Conducted face-to-face and phone interviews. - Attended court with the court reporter to help take notes. - Liaised with the freelance photographer. - Created surveys for the general public.



The Corner Shop PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Internship

  • Aug 2016 - Aug 2016

  - Provided administrative support to the busy press team and worked efficiently on a wide range of theatre projects. - Monitored the media for online, print and on social channels. - Supported the team at press events. - Archived and organised press materials and general administration. - Confidently balanced the demands of a busy office environment. - Helped the team write press releases. - Provided administrative support to the busy press team and worked efficiently on a wide range of theatre projects. - Monitored the media for online, print and on social channels. - Supported the team at press events. - Archived and organised press materials and general administration. - Confidently balanced the demands of a busy office environment. - Helped the team write press releases.



Verge Magazine/Go Global Expo

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Study Abroad Blogger

  • Nov 2015 - Jun 2016

  - Generated new, on-trend, innovative ideas for blog posts. - Researched and wrote unique posts about my study abroad experience: http://bit.ly/2FMfIsZ - Generated new, on-trend, innovative ideas for blog posts. - Researched and wrote unique posts about my study abroad experience: http://bit.ly/2FMfIsZ



Sulets

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Sales and Marketing Assistant

  • May 2015 - Jul 2015



Debenhams

• United Kingdom
• Retail
• 700 & Above Employee

• Sales Advisor

  • Sep 2011 - Mar 2013