Sophie Cullen

Digital Inclusion Coordinator at Age UK Westminster
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK

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5.0

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Jane Easton

Sophie has brought digital planning, clarity and transformational delivery to the English-Speaking Union, as we support young people with their spoken communication skills post-lockdown. Thanks Sophie - great to work with you.

Chris Edwards

Sophie worked for me for 4 years as the Editorial Director at Honeycombers, she was responsible for launching Honeycombers into Hong Kong - and setting up and refining the editorial strategy for the business, as well as working on the launch of our content marketing agency Digital Collective. Sophie is a talented writer and also a very passionate editor. She is adaptable, strategic and a great leader. I feel very lucky to have worked with Sophie over the last 4 years and would recommend her for any digital strategic content role.

Alyn Watkins

Sophie is a great person and professional that will add value to your company / brand through a deep understanding of UX Writing. She volunteered to work on the UX Writing aspect of my app Bravera. She crafted a brand voice and tone guide, researched applicable keywords for the app store & google play, rewrote our onboarding journey, and created a new 'about' section for the App store. She was easy to work with and baked us cakes, and I'd definitely recommend her! (However, I am not sure she will bake cakes for you, I think that was a special perk!).

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Credentials

  • Improving Your Business Through a Culture of Health
    HarvardX
    Jun, 2019
    - Oct, 2024

Experience

    • United Kingdom
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Digital Inclusion Coordinator
      • Jun 2023 - Present

    • Wellbeing & Connections Coordinator
      • May 2023 - Present

      I’m working to establish a discharge programme so that people over 50 have support post-hospital stay. To do this, I’m connecting with rehab units and NHS trusts across Westminster with an aim to lessen readmissions and a hope to help those when they need it most.

    • Digital Inclusion Support Worker
      • Oct 2022 - May 2023

      Working over a variety of projects in a part-time capacity, I support seniors to combat isolation by teaching them vital digital skills. Through a mix of home visits and group sessions, I cover everything from setting up e-mails to social media, video calling and accessing apps. I also help clients to learn accessibility features such as voice-to-text functions, digital screen readers, and voice assistants so that they can continue to live independent and fulfilling lives.Age UK Westminster is an independent charity that formed in 1947 to offer support to people aged 50 and over and to campaign on their behalf. Show less

    • China
    • Book and Periodical Publishing
    • Editor-in-chief & Founder
      • Jul 2021 - Present

      The Hotel Journal shares the latest boutique hotels news, reviews, and interviews from across the globe. Helmed by a team of veteran design and travel journalists, you'll never check-in to disappointment again. The Hotel Journal shares the latest boutique hotels news, reviews, and interviews from across the globe. Helmed by a team of veteran design and travel journalists, you'll never check-in to disappointment again.

    • Human Resources Services
    • 100 - 200 Employee
    • Freelance Writer/Illustrator/SEO Analyst
      • Aug 2003 - Present

      Over the years, I've written for a range of international publications on design, food, travel, lifestyle, sustainability, innovation, and the arts. I'm adept at writing in both British and American English, and have created content for a number of digital publications that has helped them to rank on the first position on Google. I love SEO! I'm also experienced in writing website copy, crafting copy for products/marketing, UX writing, and penning scripts for ads, so don't hesitate to reach out if you have a project you're working on that needs a little razzle-dazzle. With a background in performance, I've worked on voice-overs for different radio and TV ads, and have also sung jingles when the need has arisen. Show less

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Digital Lead
      • Apr 2022 - Sep 2022

      I implemented a digital transformation strategy at ESU to ensure the charity can continue to reach its mission of giving communication and cross-cultural understanding skills to young people, especially those in under-funded areas across the globe. This included: SEO analysis for website, improving UX, content creation, social media strategy, and video creation. The ESU is a charity working to give young people the speaking, listening and oracy skills they need to thrive in a changing world. Show less

    • Editorial Director
      • Aug 2020 - Jul 2021

      As Editorial Director at Honeycombers I oversaw the creative content that our teams produced over Singapore, Indonesia, and Hong Kong. Each month saw more than 1 million users visiting our sites and over 3 million unique page views, and I made sure we kept readers engaged through trending and up-to-date editorial stories, creative campaigns for clients, regular trainings, and a killer SEO strategy.

    • Editor
      • Mar 2017 - Aug 2020

      Honeycombers is a digital media platform and micro agency that focuses on creating engaging written and video lifestyle content. My team and I developed new and interesting ideas that capture the imaginations of our highly educated and well-travelled readers.I worked closely with clients to help tell their stories in unique and compelling ways that resonated with our readers. By rolling out campaigns that included social, web, and custom-made events, I made sure that the businesses we worked with saw real results, and we had pretty amazing clients, including Shangri-La Hotels, Macao Tourism Board, HSBC Expat, and Hong Kong Dance Company.Digital media is all about that SEO-life, so I was on top of this ever-changing world to make sure we were ranking for key search terms. Show less

    • Singapore
    • Advertising Services
    • Content Strategist
      • Aug 2020 - Jun 2021

      The Digital Collective by Honeycombers creates lead gen and digital marketing campaigns to give brands maximum engagement. During my time here, I wrote social media copy, blog posts, websites pages, and Facebook ads. As a Content Strategist, I worked directly with clients to project manage their solutions from engagement through to fulfilment. The Digital Collective by Honeycombers creates lead gen and digital marketing campaigns to give brands maximum engagement. During my time here, I wrote social media copy, blog posts, websites pages, and Facebook ads. As a Content Strategist, I worked directly with clients to project manage their solutions from engagement through to fulfilment.

    • Hong Kong
    • Book and Periodical Publishing
    • Deputy Editor & Digital Editor
      • Jun 2015 - Mar 2017

      - Managed publication of 10 yearly print magazines and daily updates on website - Trained staff in SEO & digital best practices - Represented company at international events including La Biennale di Venezia, Maison & Objet, Messe Frankfurt, and Design Shanghai - Worked with sales department to design creative integrated media solutions for brands such as KOHLER, Rado, Hansgrohe, and HKT - Moderated panels and produced internal events including 40 Under 40 and A&D Trophy Awards - Managed publication of 10 yearly print magazines and daily updates on website - Trained staff in SEO & digital best practices - Represented company at international events including La Biennale di Venezia, Maison & Objet, Messe Frankfurt, and Design Shanghai - Worked with sales department to design creative integrated media solutions for brands such as KOHLER, Rado, Hansgrohe, and HKT - Moderated panels and produced internal events including 40 Under 40 and A&D Trophy Awards

    • Hong Kong
    • 1 - 100 Employee
    • Creative Writing Teacher
      • 2013 - 2015

      Elephant Community Press teaches creative writing to students of all ages by having them write their own stories that are then published into anthologies. Running classes both at the centre and at numerous international, ESF and local schools across Hong Kong, the company works to foster creativity and a love for storytelling in all its students. My role included: writing workshops, editing stories, proof-reading, fact-checking, working to a style guide, layout for print, teaching, managing interns, assisting with employment, collaborating on book jacket design, managing social media, doodling, marketing, assisting with book-launch parties, MC-ing at events, developing client relations, creative concept development for community based projects, strategic development, charity-partner liaison, exhibition curating. Show less

    • Lebanon
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Receptionist and Trainee Optician
      • Jul 2011 - Apr 2013

      In this role, it was my duty to support optometrists across multiple practices with patient follow-up care, ordering supplies, accounting, and a variety of other job-specific tasks. First and foremost, along with the rest of the rotating team, I was one of the faces of the business, answering patient queries, booking appointments, and assisting with choosing frames, frame adjustments, and any lens issues. During my time with the company, I helped implement a goal setting KPI system to drive revenue and also facilitated a transition to a more comfortable wardrobe which was more functional and allowed us to do our job a little easier. Show less

    • New Zealand
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Phlebotomist
      • Jan 2010 - Feb 2011

      Formerly known as Aotea Pathology, my duties at this laboratory included performing allergy reaction tests, drawing blood samples, centrifuging various specimens, and general patient care, with a special interest in working with the young and the aged. Formerly known as Aotea Pathology, my duties at this laboratory included performing allergy reaction tests, drawing blood samples, centrifuging various specimens, and general patient care, with a special interest in working with the young and the aged.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior English Teacher
      • May 2006 - Jan 2009

      Specialising in early childhood education, I helped develop and teach the English curriculum at Appletree Nursery. Specialising in early childhood education, I helped develop and teach the English curriculum at Appletree Nursery.

Education

  • Victoria University of Wellington
    Bachelor of Arts, Film and Theatre
    2001 - 2003
  • HubSpot Academy
    SEO
    2023 - 2023
  • St John Ambulance
    Mental Health First Aid Certificate
    2021 - 2021
  • UX Content Collective
    UX Writing Fundamentals, UX Writing Fundamentals
    2020 - 2020
  • UX Writing Hub
    Microcopy & UX Writing, UX Writing
    2020 -
  • Harvard University
    Certificate, Improving Your Business Through a Culture of Health
    2019 - 2019
  • Corie Chu Healing
    Reiki 1
    2019 - 2019
  • General Assembly
    Google Analytics
    2015 - 2015
  • General Assembly
    Search Engine Optimisation (SEO)
    2015 - 2015
  • St Margaret's College, Christchurch, New Zealand
    1995 - 1999

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