Sophie Cugliari

Social Media Manager at Paradigm Public Relations
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA
Languages
  • English -

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Deborah Podema

Sophie has been working for us at DAP Canada over the last 7+ months and did an excellent job at helping to manage our influencer marketing and community. She helped the brand grow across all social media platforms and her bright and happy spirit is a wonderful addition to any team. Wishing you all the best on your future path, Sophie!

Nicole Gallucci

Sophie was not only a great student but her strategic skills and business acumen was exhibited daily in her contribution in class but also as she worked with her team to create a great plan for a George Brown client. I wish her great success in her career and have no doubt she will flourish!

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Credentials

  • Social Media Certification
    Hootsuite
    Dec, 2022
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Feb, 2021
    - Nov, 2024
  • The Fundamentals of Digital Marketing Certificate
    Google Digital Garage
    Oct, 2020
    - Nov, 2024
  • Smart Serve
    Smart Serve Ontario
    May, 2019
    - Nov, 2024
  • The Child and Early Years Act, 2014 (CCEYA) Licensing Standards Self-Test Certification
    Ontario Ministry of Education
    Jan, 2018
    - Nov, 2024
  • Certified in Principles of Healthy Childhood Development
    HIGH FIVE Canada
    Jul, 2017
    - Nov, 2024
  • Google Analytics for Beginners Certificate
    Google Analytics Academy
    May, 2021
    - Nov, 2024

Experience

  • Paradigm Public Relations
    • Canada
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Social Media Manager
      • Jan 2023 - Present

      Implementing organic social and paid strategies for Schick, Schick Hydro Silk, Schick Intuition, Bulldog, Cremo, Banana Boat and Hawaiian Tropic. Implementing organic social and paid strategies for Schick, Schick Hydro Silk, Schick Intuition, Bulldog, Cremo, Banana Boat and Hawaiian Tropic.

  • JLM Strategic Marketing
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • May 2022 - Sep 2022

      ** Partnership role with Proof Experiences Planned and executed events. Managed workback schedules to ensure all moving parts of campaigns were organized and communicated with colleagues. Developed creative briefs for websites, managed the websites, issued email communications, and handled registrations using the event software Swoogo. Wrote persuasive email and website copy for events. ** Partnership role with Proof Experiences Planned and executed events. Managed workback schedules to ensure all moving parts of campaigns were organized and communicated with colleagues. Developed creative briefs for websites, managed the websites, issued email communications, and handled registrations using the event software Swoogo. Wrote persuasive email and website copy for events.

  • DAP
    • United States
    • Manufacturing
    • 400 - 500 Employee
    • Digital Marketing Specialist
      • Oct 2021 - May 2022

      Social media content development for DAP’s Instagram, Facebook, Youtube and Pinterest channels. Used social media management tool Hootsuite to schedule out content based on determined strategy and content calendar. Social Media Community Management. Planned and executed influencer campaigns using the influencer platform KLEAR. Conducted research to identify appropriate partnerships across various audiences. Measured, analyzed and optimized these influencer campaigns. Coordinated paid media campaigns with external agencies for DAP’s Dynaflex Ultra and Tank Bond new product launches. Web Content Enhancement – used platform Brightedge to optimize SEO efforts. PIM (Product Information Management system) Content Management, keeping all data points up to date within Inriver platform. Developed the Inriver Content Store as a cross functional tool to increase efficiencies with the sales team. Web maintenance of DAP’s website using the content management system UMBRACO. Show less

  • Uppwell
    • Social Media Coordinator
      • Sep 2021 - Dec 2021

      Coordinated with a team to produce content i.e., planning, photographing, editing, and engaging our following on social media. Tracked progress of metrics and strategized to increase engagement. Wrote blog posts for Uppwell’s ecommerce website using SEO best practices. Coordinated with a team to produce content i.e., planning, photographing, editing, and engaging our following on social media. Tracked progress of metrics and strategized to increase engagement. Wrote blog posts for Uppwell’s ecommerce website using SEO best practices.

  • YMCA of Greater Toronto
    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Early Childhood Educator
      • Sep 2016 - Dec 2020

      Adapted to changes in the environment, staff, and programming when supplying at childcares and schools Was referred to as the 'go-to' supply ECE for short term(daily, weekly) and long term (monthly, seasonal) supply shifts for 5 locations in the GTA.Lead and managed rooms of up to 30 children with 1 other staff member, providing meals and creating and implementing exciting learning opportunities that came from the children's interests. Wrote lesson plans on math, literacy, art, construction and science in an innovative way that the engaged the children. I implemented those plans daily. Show less

    • Day Camp Integration Counselor
      • Jun 2017 - Aug 2017

      Adapted to the child's unique needs and altered the program for the child daily through structured routines and on-the-spot creative thinking.Strategized with other counsellors in a team setting on how to integrate the child into the group in a safe and fun way.Worked one-to-one with the child, connected with their parents daily through written and verbal communication about their child's progress.

  • Rodan + Fields
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sales Consultant
      • May 2019 - Aug 2019

      Generated consumer awareness through Instagram and Facebook to attain sales. Managed customer accounts using excel spreadsheets and ongoing Marketing communication. Generated consumer awareness through Instagram and Facebook to attain sales. Managed customer accounts using excel spreadsheets and ongoing Marketing communication.

  • Jack Astor's Bar and Grill
    • Canada
    • Restaurants
    • 300 - 400 Employee
    • Service Associate
      • May 2019 - Aug 2019

      Performed hostess duties, ran meals and cleaned in a fast-paced, high-energy restaurant at Queensway's busy and large location. Operated a digital monitoring system to input when the tables were full, empty and needed to be cleaned in the bar, dining and patio areas, constantly updated the system for the workflow to run smoothly and assigned those tasks to employees. Delivered outstanding customer service for birthday groups, large parties and saw to specific group needs. Performed hostess duties, ran meals and cleaned in a fast-paced, high-energy restaurant at Queensway's busy and large location. Operated a digital monitoring system to input when the tables were full, empty and needed to be cleaned in the bar, dining and patio areas, constantly updated the system for the workflow to run smoothly and assigned those tasks to employees. Delivered outstanding customer service for birthday groups, large parties and saw to specific group needs.

Education

  • George Brown College
    Postgraduate Certificate, Digital Media Marketing
    2021 - 2021
  • University of Guelph-Humber
    Diploma, Early Childhood Education
    2015 - 2019
  • University of Guelph-Humber
    Degree, Honours Bachelor of Applied Science, Early Childhood Studies
    2015 - 2019

Community

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