💡 Sophie Coley
Director of Strategy at Propellernet- Claim this Profile
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Bio
Stella Bayles
Sophie is creative, results driven and very hardworking. She is always looking for new opportunities to drive results but has the business sense to look at the bigger picture. I would recommened Sophie to anyone although I'm going to as I want to her continue her brilliant work at Propellernet!
Chris Clapham
Sophie made a big impact during her six week internship at Propellernet. Sophie has a great ability to be given a task/project, take ownership and do a great job first time. I was really impressed with Sophie's work ethic, quality of work and in particular her copywriting skills. Sophie would be a great asset to any team and I wish her all the luck for the future!
Stella Bayles
Sophie is creative, results driven and very hardworking. She is always looking for new opportunities to drive results but has the business sense to look at the bigger picture. I would recommened Sophie to anyone although I'm going to as I want to her continue her brilliant work at Propellernet!
Chris Clapham
Sophie made a big impact during her six week internship at Propellernet. Sophie has a great ability to be given a task/project, take ownership and do a great job first time. I was really impressed with Sophie's work ethic, quality of work and in particular her copywriting skills. Sophie would be a great asset to any team and I wish her all the luck for the future!
Stella Bayles
Sophie is creative, results driven and very hardworking. She is always looking for new opportunities to drive results but has the business sense to look at the bigger picture. I would recommened Sophie to anyone although I'm going to as I want to her continue her brilliant work at Propellernet!
Chris Clapham
Sophie made a big impact during her six week internship at Propellernet. Sophie has a great ability to be given a task/project, take ownership and do a great job first time. I was really impressed with Sophie's work ethic, quality of work and in particular her copywriting skills. Sophie would be a great asset to any team and I wish her all the luck for the future!
Stella Bayles
Sophie is creative, results driven and very hardworking. She is always looking for new opportunities to drive results but has the business sense to look at the bigger picture. I would recommened Sophie to anyone although I'm going to as I want to her continue her brilliant work at Propellernet!
Chris Clapham
Sophie made a big impact during her six week internship at Propellernet. Sophie has a great ability to be given a task/project, take ownership and do a great job first time. I was really impressed with Sophie's work ethic, quality of work and in particular her copywriting skills. Sophie would be a great asset to any team and I wish her all the luck for the future!
Experience
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Propellernet
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United Kingdom
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Market Research
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1 - 100 Employee
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Director of Strategy
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Sep 2020 - Present
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Audience Strategy Director
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Oct 2017 - Sep 2020
I head up the agency's qualitative insight offering, developing people-centric marketing and content strategies as well as creating briefs to fuel the PR team.
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Strategist
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Jul 2015 - Oct 2017
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Creative Strategist
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Apr 2013 - Jul 2015
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SEO PR Consultant
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Feb 2010 - Apr 2013
I work with online fashion, retail and sports clients that include or have included: Snow+Rock, Hi-Tec, Steamer Trading, Westfield London and Stratford and Marks and Spencer. I generate linked coverage using traditional PR tactics but am particularly passionate about developing new, creative ways to drive online sales and traffic and Google positions.
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Search Listening
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United Kingdom
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Market Research
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Co-Founder and Strategy & Content Director
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Jun 2019 - Present
I'm passionate about helping brands, agencies and business people uncover unbiased, powerful insights about their audience, by making better use of search data. The 'searching listening' approach takes Google data out of its SEO box and borrows processes from social listening - which unlocks a ton of business value and sees search data used to its full potential. On my search listening mission, I've spoken at the CIPR National Conference (2019) and the AMEC Summit (2020) as well as teaming up with the guys at AnswerThePublic for monthly webinars, attended by 2,000+ people from around the globe each time. I'm open to other speaking requests and/or support via education and/or consultancy.
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Director
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Jan 2017 - Present
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Crossroads Care
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United Kingdom
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Non-profit Organizations
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100 - 200 Employee
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Marketing and Information Officer
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Nov 2009 - Feb 2010
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Eclipse Leisure
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United Kingdom
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Events Services
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1 - 100 Employee
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Copywriter
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Nov 2009 - Dec 2009
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Online PR Assistant
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Sep 2009 - Oct 2009
I spent six weeks as an Online PR Assistant at Search Marketing Agency Propellernet, after graduating from university in 2009. I returned to Propellernet two months after finishing my internship, as a full-time employee. I spent six weeks as an Online PR Assistant at Search Marketing Agency Propellernet, after graduating from university in 2009. I returned to Propellernet two months after finishing my internship, as a full-time employee.
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Look Magazine
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Book and Periodical Publishing
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1 - 100 Employee
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Features Assistant
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Jan 2009 - Jan 2009
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BBC Television
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United Kingdom
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Runner
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May 2008 - Jun 2008
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Junior Reporter
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Feb 2007 - Feb 2007
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Education
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2006 - 2009
Bournemouth University
NCTJ Preliminary Certificates, Journalism -
2006 - 2009
Bournemouth University
BA (Hons), Multi-Media Journalism
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