Sophie Ash
Content Strategist & Consultant at Prospology- Claim this Profile
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Bio
Tenneisa Jackson
Before I joined Prospology, I only had a few low-paying clients and I struggled with my confidence. Entrepreneurship books told me that coaching would be a life-changing opportunity, but I was a HUGE skeptic. Would it really work? Are they just out for the money? Can't I do everything myself? These questions came up constantly for months, while I stalked Sophie's posts and Prospology's website. One day, I decided to go for it. I took the plunge. The program completely transformed my mindset and business. I have more clients than I can handle, I know my value, I've surpassed the income I made working >90 hours per week as a physician, and I've met some incredibly wonderful people. If you're waiting for a sign to take the plunge too, this is it. Go for it—give it your all. With everything you'll gain, you literally have nothing to lose.
Sheena Hemnani
Sophie's guidance and the structure of Prospology's program were instrumental in helping me set up my freelance business. Coming from an agency background, I had technical knowledge but lacked business acumen. The journey of establishing a freelance business as a solopreneur can be incredibly complex and overwhelming. Having a mentor, a supportive community, and a structured system made all the difference. Thanks to Sophie and the Prospology program, I not only gained the knowledge I needed but also the confidence to start my business and attract clients. In fact, I secured clients even before completing the course, which was a testament to the quality of the program. It taught me how to effectively communicate with clients and take on more work with confidence. I wholeheartedly recommend this course to anyone looking to embark on their freelance journey. I will forever be grateful to Sophie and the entire team at Prospology for their invaluable support and guidance.
Tenneisa Jackson
Before I joined Prospology, I only had a few low-paying clients and I struggled with my confidence. Entrepreneurship books told me that coaching would be a life-changing opportunity, but I was a HUGE skeptic. Would it really work? Are they just out for the money? Can't I do everything myself? These questions came up constantly for months, while I stalked Sophie's posts and Prospology's website. One day, I decided to go for it. I took the plunge. The program completely transformed my mindset and business. I have more clients than I can handle, I know my value, I've surpassed the income I made working >90 hours per week as a physician, and I've met some incredibly wonderful people. If you're waiting for a sign to take the plunge too, this is it. Go for it—give it your all. With everything you'll gain, you literally have nothing to lose.
Sheena Hemnani
Sophie's guidance and the structure of Prospology's program were instrumental in helping me set up my freelance business. Coming from an agency background, I had technical knowledge but lacked business acumen. The journey of establishing a freelance business as a solopreneur can be incredibly complex and overwhelming. Having a mentor, a supportive community, and a structured system made all the difference. Thanks to Sophie and the Prospology program, I not only gained the knowledge I needed but also the confidence to start my business and attract clients. In fact, I secured clients even before completing the course, which was a testament to the quality of the program. It taught me how to effectively communicate with clients and take on more work with confidence. I wholeheartedly recommend this course to anyone looking to embark on their freelance journey. I will forever be grateful to Sophie and the entire team at Prospology for their invaluable support and guidance.
Tenneisa Jackson
Before I joined Prospology, I only had a few low-paying clients and I struggled with my confidence. Entrepreneurship books told me that coaching would be a life-changing opportunity, but I was a HUGE skeptic. Would it really work? Are they just out for the money? Can't I do everything myself? These questions came up constantly for months, while I stalked Sophie's posts and Prospology's website. One day, I decided to go for it. I took the plunge. The program completely transformed my mindset and business. I have more clients than I can handle, I know my value, I've surpassed the income I made working >90 hours per week as a physician, and I've met some incredibly wonderful people. If you're waiting for a sign to take the plunge too, this is it. Go for it—give it your all. With everything you'll gain, you literally have nothing to lose.
Sheena Hemnani
Sophie's guidance and the structure of Prospology's program were instrumental in helping me set up my freelance business. Coming from an agency background, I had technical knowledge but lacked business acumen. The journey of establishing a freelance business as a solopreneur can be incredibly complex and overwhelming. Having a mentor, a supportive community, and a structured system made all the difference. Thanks to Sophie and the Prospology program, I not only gained the knowledge I needed but also the confidence to start my business and attract clients. In fact, I secured clients even before completing the course, which was a testament to the quality of the program. It taught me how to effectively communicate with clients and take on more work with confidence. I wholeheartedly recommend this course to anyone looking to embark on their freelance journey. I will forever be grateful to Sophie and the entire team at Prospology for their invaluable support and guidance.
Tenneisa Jackson
Before I joined Prospology, I only had a few low-paying clients and I struggled with my confidence. Entrepreneurship books told me that coaching would be a life-changing opportunity, but I was a HUGE skeptic. Would it really work? Are they just out for the money? Can't I do everything myself? These questions came up constantly for months, while I stalked Sophie's posts and Prospology's website. One day, I decided to go for it. I took the plunge. The program completely transformed my mindset and business. I have more clients than I can handle, I know my value, I've surpassed the income I made working >90 hours per week as a physician, and I've met some incredibly wonderful people. If you're waiting for a sign to take the plunge too, this is it. Go for it—give it your all. With everything you'll gain, you literally have nothing to lose.
Sheena Hemnani
Sophie's guidance and the structure of Prospology's program were instrumental in helping me set up my freelance business. Coming from an agency background, I had technical knowledge but lacked business acumen. The journey of establishing a freelance business as a solopreneur can be incredibly complex and overwhelming. Having a mentor, a supportive community, and a structured system made all the difference. Thanks to Sophie and the Prospology program, I not only gained the knowledge I needed but also the confidence to start my business and attract clients. In fact, I secured clients even before completing the course, which was a testament to the quality of the program. It taught me how to effectively communicate with clients and take on more work with confidence. I wholeheartedly recommend this course to anyone looking to embark on their freelance journey. I will forever be grateful to Sophie and the entire team at Prospology for their invaluable support and guidance.
Experience
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Prospology
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Canada
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Professional Training and Coaching
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1 - 100 Employee
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Content Strategist & Consultant
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Aug 2019 - Present
- Brainstorming & ideation: branding, customer avatars, market fit, pricing, sales tactics - Conducting audits: content, curricula, workflow, project & task allocation - Refining messaging: core differentiators, competitive edge, voice consistency - Content strategy: audience-specific approaches, marketing approaches, podcasting - Hiring & cultural fit: team building, recruitment, interpersonal relationships, conflict resolution
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Founder, CEO & Business Coach for Medical Writers
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Jul 2018 - Present
- Workaholic turned Freedom-Focused Business Coach and travelpreneur - Helped 74 students in 14 countries build a freelance writing business - Developed >300 original training materials with 57 expert collaborators - One student reported a 3.6x ROI just 1 week following graduation - Weekly emails to >1,100 budding freelance writers at a 45-52% open rate
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University of Missouri-Kansas City
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor
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Aug 2023 - Present
- Educating the next generation of freelance medical writers with Prospology, in partnership with the University of Missouri, across its four campuses. - Spearheaded the design and curriculum development of a pioneering elective course that caters to pharmacy students, arming them with versatile skills applicable in both healthcare and entrepreneurship. - Leveraging real-world experience as an accomplished medical writer and industry expert, equipping students with practical knowledge to… Show more - Educating the next generation of freelance medical writers with Prospology, in partnership with the University of Missouri, across its four campuses. - Spearheaded the design and curriculum development of a pioneering elective course that caters to pharmacy students, arming them with versatile skills applicable in both healthcare and entrepreneurship. - Leveraging real-world experience as an accomplished medical writer and industry expert, equipping students with practical knowledge to thrive in medical communication and freelance ventures. - Working closely with faculty and administration staff to ensure the course meets the evolving needs of aspiring alumni, from constructing impressive portfolios, to mastering networking techniques, to building confidence as first-time entrepreneurs. Show less - Educating the next generation of freelance medical writers with Prospology, in partnership with the University of Missouri, across its four campuses. - Spearheaded the design and curriculum development of a pioneering elective course that caters to pharmacy students, arming them with versatile skills applicable in both healthcare and entrepreneurship. - Leveraging real-world experience as an accomplished medical writer and industry expert, equipping students with practical knowledge to… Show more - Educating the next generation of freelance medical writers with Prospology, in partnership with the University of Missouri, across its four campuses. - Spearheaded the design and curriculum development of a pioneering elective course that caters to pharmacy students, arming them with versatile skills applicable in both healthcare and entrepreneurship. - Leveraging real-world experience as an accomplished medical writer and industry expert, equipping students with practical knowledge to thrive in medical communication and freelance ventures. - Working closely with faculty and administration staff to ensure the course meets the evolving needs of aspiring alumni, from constructing impressive portfolios, to mastering networking techniques, to building confidence as first-time entrepreneurs. Show less
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National Post, Inc.
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Canada
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Newspaper Publishing
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1 - 100 Employee
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Freelance Medical Journalist
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Jun 2020 - Present
- Headhunted to write 28 articles sponsored by 12 major Pharma & biotech companies - Conducted 50+ interviews with doctors, scientists, non-profits, CEOs, patients & caregivers - Multiple top-ranking stories across the entire network with >60k views & extended campaigns - 4x expected time spent on page, with articles achieving 7-8 minute average read times - Achieved record high social engagement for healthcare campaigns with an 8.3% clickthrough rate - Headhunted to write 28 articles sponsored by 12 major Pharma & biotech companies - Conducted 50+ interviews with doctors, scientists, non-profits, CEOs, patients & caregivers - Multiple top-ranking stories across the entire network with >60k views & extended campaigns - 4x expected time spent on page, with articles achieving 7-8 minute average read times - Achieved record high social engagement for healthcare campaigns with an 8.3% clickthrough rate
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TELUS Health | TELUS Santé
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Canada
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Health and Human Services
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700 & Above Employee
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Consultant & Medical Copywriter
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Sep 2023 - Present
- Sought out to craft compelling, jargon-free value propositions for Telus Health's new healthcare service (both B2C and B2B audiences). - Working closely with the Senior Strategic Marketing Manager and product team to assess marketability and differentiate service packages effectively. - Authoring engaging website copy, consumer-facing brochures, and sales training materials that adhere to strict brand guidelines, avoiding unsupported superiority claims. - Sought out to craft compelling, jargon-free value propositions for Telus Health's new healthcare service (both B2C and B2B audiences). - Working closely with the Senior Strategic Marketing Manager and product team to assess marketability and differentiate service packages effectively. - Authoring engaging website copy, consumer-facing brochures, and sales training materials that adhere to strict brand guidelines, avoiding unsupported superiority claims.
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Progressive Media International (PMI) Ltd
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Freelance Medical Journalist
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Sep 2023 - Present
- Contributor to four esteemed medical publications: Medical Device Developments, Practical Patient Care, World Pharmaceutical Frontiers, and Clinical Trials Insight - Bridging the gap between scientific advancements and industry professionals in healthcare, pharmaceuticals, and medical devices - Providing readers with comprehensive, current information to support informed decision-making and keep industry professionals ahead of the curve - Contributor to four esteemed medical publications: Medical Device Developments, Practical Patient Care, World Pharmaceutical Frontiers, and Clinical Trials Insight - Bridging the gap between scientific advancements and industry professionals in healthcare, pharmaceuticals, and medical devices - Providing readers with comprehensive, current information to support informed decision-making and keep industry professionals ahead of the curve
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MedComms Solutions Inc.
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Founder & Director
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Jan 2019 - Mar 2023
- Hired, trained & managed 30 medical writers as part of a collaborative team - Served >70 clients across 3 time-zones in >120 therapeutic areas - Managed & delivered 250 projects in 2021 alone, with year on year growth - Hired, trained & managed 30 medical writers as part of a collaborative team - Served >70 clients across 3 time-zones in >120 therapeutic areas - Managed & delivered 250 projects in 2021 alone, with year on year growth
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Dietitian & Freelance Content Writer
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Jul 2010 - Jan 2017
- Created 22 accredited learning materials used by 170,000 healthcare providers - Taught 331 students in 58 countries how to manage their irritable bowel syndrome - Worked at 4x NHS trusts across the United Kingdom with caseloads up to 40 patients - Designed & delivered patient education sessions in cardiovascular health & type 2 diabetes - Created 22 accredited learning materials used by 170,000 healthcare providers - Taught 331 students in 58 countries how to manage their irritable bowel syndrome - Worked at 4x NHS trusts across the United Kingdom with caseloads up to 40 patients - Designed & delivered patient education sessions in cardiovascular health & type 2 diabetes
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Education
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2009 - 2014
University of Surrey
BSc Hons, Nutrition & Dietetics -
2014 - 2016
ION - Institute for Optimum Nutrition
Diploma, Nutritional Therapy
Community
