Sophie Zheren Zhang

Associate Director of National Business Development at Adicon Clinical Laboratories, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Chaoyang District, Beijing, China, CN
Languages
  • German Elementary proficiency
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Genetic Consulting by Chinese Board of Genetic Counseling
    Chinese Board of Genetic Counseling

Experience

  • Adicon Clinical Laboratories, Inc.
    • Medical Practices
    • 1 - 100 Employee
    • Associate Director of National Business Development
      • Feb 2019 - Present

       Lead a team of 15 members to perform portfolio management, marketing communication, and digital commerce operation.  Lead portfolio management including clinical testing, esoteric testing, pathology, established disease centric diagnostic workflow to support women’s health, infectious disease, oncology, pathology, haematology etc., driving esoteric testing contributed 80% of annual growth in 2019.  Lead 4P for portfolio management for ICL, act as VOC internally, developed Adicon Go-To-Market pathway and applied since 2019 July. (e.g. new testing item p16/Ki67 contributed 5% revenue in first 12months accordingly.)  Lead regional marketing team 60+ to deploy regional strategy and action plans to support 700+ sales team.  Branding: Achieved CCTV on-site podcast for ADICON Wuhan lab and get ADICON reported on cover page story of magazine to reach a milestone.  E-commerce: breaking ground achievement for DTC by realizing Ali Health, Tmall, Tencent health, JD consumer testing national wide alliance. Show less

  • Beijing Bohui Innovation Biotechnology Co., Ltd.
    • China
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2018 - Jan 2019

       Led a team of 6 to perform full marketing functions to include: IVD product/portfolio strategy and marketing data management and operation.  Led HPV screening/diagnostic market, companion diagnostics for EGFR and genetic diseases portfolio market and portfolio strategy for Bohui.  Initiated and directed a completely new market mechanism to support 80+ sales team covering multiple product lines including molecular testing platform (GenePlex) and reagent kits, Compact Mass (CMS), ICP-MS etc.  Streamlined the market leads management from the start to sales leads management. Show less

  • Health Gene Technologies CO., Ltd
    • China
    • Biotechnology
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2016 - Dec 2017

       Developed National and international marketing strategy and products portfolio for molecular testing, In-Vitro Diagnostic (IVD) and RUO products including: infectious disease (HPV, respiratory virus), gene testing as a companion diagnostic tool for antipsychotic drugs, SNP panel for people genetic origin clustering.  Supported revenue growth rate >50% in 2016 and 2017.  Developed National and international marketing strategy and products portfolio for molecular testing, In-Vitro Diagnostic (IVD) and RUO products including: infectious disease (HPV, respiratory virus), gene testing as a companion diagnostic tool for antipsychotic drugs, SNP panel for people genetic origin clustering.  Supported revenue growth rate >50% in 2016 and 2017.

  • Thermo Fisher Scientific
    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Marketing Manager
      • Jul 2013 - Oct 2015

      Established the industrial annual analysis model and regular customer feedback routine to support strategic decisions, which lead to a strategic new product gaining leading position and 40million RMB revenue in first year launch. Established marketing team of 5 people in 3 months. Support more than 20 sales team and national dealer system to support >50 million USD$ annual revenue with high single digit growth in a low growth market；Rolled out key initiatives such as the first on-line marketing tool (Wechat, weibo) and use content-marketing to cover 80% direct customers. Product Manager (2012.7-2013.7) Gained 3% market share within 6 months, turned revenue organic growth from -3% into +12% by reposition the product line Show less

  • Life Technologies
    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Product Manager
      • Aug 2012 - Jul 2013

      Gained 3% market share within 6 months, turned revenue organic growth from -3% into +12% Gained 3% market share within 6 months, turned revenue organic growth from -3% into +12%

  • QIAGEN
    • Netherlands
    • Biotechnology Research
    • 700 & Above Employee
    • assoc.Marketing Manager
      • Jan 2008 - Jul 2012

      In human disease control, human identification, animal health, and environment industrial. Achieved compound yearly segment growth rate above 35%. Defining market strategy by each segments and applied country specific actions to achieve overall growth rate in Asia Pacific countries beyond 10-15%.

    • Product Manager
      • Aug 2005 - Jan 2008

      Manage portfolio lifecycle in China, achieved compound growth rate 40%.

Education

  • Technische Universität München
    Master's degree
    2001 - 2004
  • Beijing Normal University
    Bachelor's degree
    1997 - 2001

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