Sophie Zhang
Search Engine Optimization Specialist at Ultimate Edge Communications- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Ads Essential Training
LinkedInSep, 2021- Nov, 2024 -
Learning to Write Marketing Copy
LinkedInSep, 2021- Nov, 2024 -
Project Portfolio Management Foundations
National Association of State Boards of AccountancySep, 2021- Nov, 2024 -
SEO: Ecommerce Strategies
LinkedInSep, 2021- Nov, 2024 -
Writing a Marketing Plan
LinkedInSep, 2021- Nov, 2024 -
Professional Diploma of Digital Marketing
Digital Marketing InstituteJan, 2018- Nov, 2024 -
Bachelor of Marketing
Curtin UniversityJan, 2015- Nov, 2024
Experience
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Ultimate Edge Communications
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Australia
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Advertising Services
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1 - 100 Employee
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Search Engine Optimization Specialist
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Jan 2021 - Present
Conduct current state website analysis and providing recommendations to enrich website content. Perform analysis of site ranking, keywords, site health and traffic. Conduct keyword analysis and providing recommendations on suitable keywords that are in line with clients’ SEO goals. Conduct competitor analysis and providing competitor insights. Determine internal and external link strength and providing recommendations on back links. Consult with clients to develop the SEO strategy. Build a trusting and consultative relationship with clients. Conduct ongoing monitoring and analysis to ensure the product is performing against key metrics and in line with clients’ expectations. Research and implement search engine optimization recommendations. Work directly with CEO to develop and implement link building strategy. Write digital content and working with various copy writers. Recommend best practice changes to website structure, content, linking and other factors to improve SEO positions for target keywords and working with web developers. Manage and monitor Google Analytics, Google Search Console and Google My Business. Work with the Marketing team to optimise copy and landing pages. Keeping up-to-date with SEO best practice and search trends.
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Sydney Harbour Specialists
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Australia
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Travel Arrangements
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1 - 100 Employee
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Digital Marketing and Event Coordinator
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Jul 2018 - Present
Implementing Marketing strategies, conducting Marketing research and lead generation. Updating and maintaining company social media platforms including Facebook, Instagram, LinkedIn, WeChat and Weibo. Updating and maintaining company Website. Developing and maintaining company Chinese Website. Marketing strategy, campaign and event management in line with brand guidelines. Data analysis and reporting for both organic and paid search results. Working with media agencies and affiliate regarding PPC and listing services. Conducting marketing research to reach potential market and audience. Conducting competitor research, collecting data, reporting and analysis. Content management and backlinks management to improve website SEO and SEM. Marketing and advertising materials management. Managing Google AdWords, managing keywords and bid strategies, monitoring and tracking campaign performance. Creating Google AdWords Campaigns includes search ad, text ad and display ad. Creating EDM & Email Campaigns. Managing marketing and event projects within budget and time frame. Updating client database and maintaining relationship with internal and external stakeholders. Creating and developing loyalty programs. Sourcing venues, materials, caterers and suppliers for events. Site inspection and onsite management to ensure all in line with contract. Drafting event plan, working with all internal and external parties to make sure event plan meets all aspect’s requirements, implementing event from end to end. Public relationships management with internal and external parties. Client service through email, phone and face-to-face meeting. Adding live chat system to company website.
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FURLA
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Italy
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Retail Apparel and Fashion
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700 & Above Employee
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Assistant Store Manager
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Dec 2016 - Jun 2018
Reflect brand image and be a brand ambassador with impeccable grooming standards. Develop new and potential customer to extend company customer database. Contribute to CRM to enhance customer relationship. Coordinating in VIP events and new season launch events. Passionate, inspirational, professional and provide excellent customer services to make customer joyful. Provide professional after sale services. Analysis and report sales figures; monitor individual and store KPI; stock levels control; enrich customer data; competitor and marketing analysis for store further improvement. Diary and paperwork management regards to every day store performances. Manage store targets and individual targets also evaluating KPIs and PB tracker. Coordinating in stock take and SOH management. Contribute to stock consolidation and new stocks launching. Stock coordination management and visual merchandising management. Unpack and presenting products by following a luxury standard. Strong sales abilities with style, be able to achieve all personal KPI's. Be capable to achieve exceptional sales results and meet operational standards and deadlines with ease. Manage pretty cash, banking and stationery order. Working with marketing team, event team, sales team, merchandise team and finance team. Training new staffs as a role model.
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Christian Dior Couture
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France
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Sales Associate
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Nov 2015 - Dec 2016
Make clients dream by conveying a passion for the brand. Coordinate VIP events and new season launch events. Welcome clients with excellent and luxury customer services. Update client book, build long term relationship with customers. Achieve sales targets through effective use of selling techniques and products knowledge. Contributing to the global team performance. Demonstrate team work. Ensure the upkeep the image of store and excellent personal grooming. Contribute to stock management and stock take. Maintaining floor area and merchandise. Merchandise store transfer in Australia and international. After sale services include follow up clients’ experiences, merchandise repair and feedback to head office. Organize global shipment documents. Booking regional and international delivery. Updating daily traffic, daily sales target, cash counting and stock counting. Preparing daily sales report and reports to head office. Order stationery and booking uniform dry cleaning.
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Marketing and Event Coordinator
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Apr 2014 - Oct 2015
Working in marketing team to support the team and direct reporting to Marketing and Event Manager, contribute marketing strategy and promotion activities to improve brand awareness and sales. Coordinating company marketing campaigns and company events; organizing POS materials for events; sending invitation to all third parties. Liaise with sales team, PR team and digital marketing team; liaise with external parties include clients, sponsors, suppliers and agencies. Lead generation; engage with potential customer; enhance relationship with existing customer. Contribute to CRM and marketing campaign to enrich customer database. Collect and report on campaign result to develop future strategy. Competitor and market analysis to identify new opportunity. Updating company social networks and maintain company website. Assisting with photo graphing and Photoshop for marketing campaign and event. Develop content for website, collateral and PR use. Proofread of copy writing. General admin duties and reports. Interview and training new employees.
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Marketing and PR Assistant
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Mar 2013 - May 2014
Daily admin work to support the marketing team. Working with internal departments include sales team, event team and digital marketing team, also liaise closely with external parties include clients, sponsors and agencies. Prepare POS materials for campaign use. Support the team with tickets booking; making appointment; set up meeting room and prepare PPT for internal meeting and external event. Coordinating company events and marketing campaigns. Updating company activities on social networks. Collecting customer feedback for further improvement. Engage with customer via email; social network; phone call and events. Diary and travel management. Office expense management and end of month billing. Management of internal and external calls. Office maintenance; order stationery and collateral. Assist with organizing events/campaigns, meeting arrangement and social media support. As the first point of contact, making appointment and customer service. Coordinate, organize and manage internal and external meetings. Scanning, filling and archiving various documents. General admin duties.
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Education
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2018 - 2018
Digital Marketing Institute
Professional Diploma, Digital Marketing -
2013 - 2015
Curtin University
Bachelor's degree, Marketing -
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Sydney Institute of Business and Technology (SIBT)
Business/Commerce, General
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