Senior Market Research Supervisor

• Mar 2022 - Present

Market Information Research Officer

• Mar 2021 - 2022

Global dietary supplements market research and insight. Global dietary supplements market research and insight.

Scientist of Consumer Science in R&D

• Dec 2015 - Jul 2018

Worked in biscuit R&D for sensory and consumer research to guide bakery product formulation. - Duties involved project management, consumer research protocol proposal, research agency communication, questionnaire design, data analysis & interpretation, report writing, presentation and communication of conclusion & recommendation to stake holders, and biscuit sensory panel recruitment, training, monitoring and maintenance. - Experienced diverse Qual and Quant consumer research methodologies applied in different stage of product development, including competitive analysis, prototype performance analysis, consumer segmentation, preference mapping, brand equities, and product concept development. - Gained a lot of knowledge on the relationship between the change of bakery product formula and sensory properties and consumer likings. - Delivered a great many projects, including NPD, product optimization, quality tracking after launch, productivity/cost saving, process modification and line transfer. Worked closely with R&D packaging engineers on biscuit packaging development. - Improved consumer using experience of biscuit packaging. - Reduced the cost of packaging material meanwhile improved consumer acceptance through packaging format innovation. - Designed premium gifting package concept for multi Asia markets (Top 10 innovative ideas award in 2018 AMEA R&D Innovation Day). - Drafted consumer research guideline for packaging innovation projects. - Trained packaging team consumer research methodologies and applications in packaging development. Worked with MKT on new product concept development. Initiated and developed Consumer Connection Program in R&D which built the bridge for R&D people to understand consumer needs and likings comprehensively in an efficient way. Show less

Intern in R&D PackDev & Product Research & Sensory Lab

• Apr 2015 - Oct 2015

Worked across different function teams to find a packaging solution for a completely breakthrough NPD home care detergent product in order to increase its recognizability and visibility on shelf. Summarized and compared packaging attributes of a range of home care detergent products, especially focusing on compact vs. dilute category distinctiveness. Leveraged Eye-tracking, DoX, Conjoint methods to explore the impact of packaging attributes on consumer recognition and expectation of brand equity and product performance. Designed sensory test to explore consumer usage experience of packaging mock-ups. “Shangshu has great adaptation skills and is able to translate her learnings into messages easy to integrate for non-Sensory scientists and beyond (e.g. outside of R&D). Her great ability to understand and adopt new tools should enable her to perform successfully across broad range of sensory science industrial applications.” – Supervisor's comments Show less

Intern in Plant Quality Control Lab

• Jun 2012 - Jul 2012

Assured good sensory quality and microbiology safety of organic LTLT milk & organic yoghurt in the whole production by evaluating sensory properties: appearance, smell, taste and texture, and physicochemical measurements: content of fat, protein, and total plate count of coliform. Best Performed Intern Awards Assured good sensory quality and microbiology safety of organic LTLT milk & organic yoghurt in the whole production by evaluating sensory properties: appearance, smell, taste and texture, and physicochemical measurements: content of fat, protein, and total plate count of coliform. Best Performed Intern Awards