Sophie Walton
Marketing and Communications Manager at Te Waka: Waikato's Regional Economic Development Agency- Claim this Profile
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Bio
Credentials
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Facebook Blueprint Digital Marketing Associate
FacebookJan, 2020- Sep, 2024
Experience
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Te Waka: Waikato's Regional Economic Development Agency
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New Zealand
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Information Services
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1 - 100 Employee
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Marketing and Communications Manager
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May 2023 - Present
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Spencer Social
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New Zealand
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Marketing Services
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Founder/Creative Director
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Nov 2019 - Feb 2023
• Founded a social media marketing & content studio in the food + bev niche • Led my team to produce quality, commercially successful projects that always met their deadlines • Generated sales to ensure regular new clients for business growth • Grew and nurtured client relationships over many short and long-term contracts • Planned and implemented marketing strategy for clients and internally, including Spencer Social’s rebranding and supporting multiple client rebrands • Developed stunning copywriting for internal business needs and clients including website copy, blogs, social media captions, founder bios and print • Directed photography and videography content from mood boards to final Photoshop edits • Performed payroll, hiring, HR, invoicing, financial planning and accounts • Oversaw and implemented Facebook and TikTok paid ad campaigns • Taught and supported staff in regular upskilling • Developed a knack for viral content marketing across multiple social media platforms Show less
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The Raucous Studio
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New Zealand
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Luxury Goods & Jewelry
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1 - 100 Employee
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Designer
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Mar 2021 - Jan 2023
As a creative hobby I design jewellery, manage wholesale and ecom, source raw materials, do cool social media videos and everything else that needs to be done when your handmade jewellery goes viral on TikTok. As a creative hobby I design jewellery, manage wholesale and ecom, source raw materials, do cool social media videos and everything else that needs to be done when your handmade jewellery goes viral on TikTok.
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Pak'nSave Mill Street
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New Zealand
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Retail Groceries
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1 - 100 Employee
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Social Media Marketing Manager
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2019 - Nov 2019
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Education
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St Peter's School, Cambridge, New Zealand
International Baccalaureate, High School/Secondary Diplomas and Certificates -
University of Canterbury
Marketing