Sophie Walding

Account Coordinator, Experiential at 160over90
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Contact Information
us****@****om
(386) 825-5501
Location
Plano, Texas, United States, US

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Experience

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Account Coordinator, Experiential
      • Jul 2023 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations Account Manager
      • Aug 2022 - May 2023

      - Coordinated an integrated campaign on behalf of Sour Patch Kids, through social, digital, and influencer tactics. - Liaison between the creative team and integrated planning team, creating various touchpoints for earned, paid, and owned media resulting in an estimated 207M impressions. - Conducted secondary research and built a strategic profile to help elevate the clients social, community, and online presence. - Orchestrated two MU Strategic Communication Career Fair Workshops overseeing logistics, a social media campaign, and messaging strategy. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Management Intern
      • Jun 2022 - Apr 2023

      - Worked with clients such as Lennox and Safe Harbor Marinas to create strategies and craft insights for future endeavors. - Assisted on an as-needed basis with day-to-day client needs. - Created a new business pitch to Salood, a non-profit, expanding its brand awareness to Gen Z using TikTok. - Worked with clients such as Lennox and Safe Harbor Marinas to create strategies and craft insights for future endeavors. - Assisted on an as-needed basis with day-to-day client needs. - Created a new business pitch to Salood, a non-profit, expanding its brand awareness to Gen Z using TikTok.

    • United States
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Campus Manager
      • Dec 2020 - Nov 2022

      - Sold over $80,000 worth of merch to sororities, fraternities, and clubs - Exceeded year-long sales goal in only 6 months, was consistently in the company's top 20 - Assist organizations to design and order apparel and helped create over 80 unique designs - Liaison between company and university organizations - Reach out to create connections with organization members - Sold over $80,000 worth of merch to sororities, fraternities, and clubs - Exceeded year-long sales goal in only 6 months, was consistently in the company's top 20 - Assist organizations to design and order apparel and helped create over 80 unique designs - Liaison between company and university organizations - Reach out to create connections with organization members

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Online Advertising Business Development Intern
      • Nov 2021 - May 2022

      - Managing and developing databases of users - Created a media kit, branding elements and internal templates using Canva - Expanding library of standard agreements - Shaping brand identity through the blog and social media - Sending out a daily newsletter - Managing and developing databases of users - Created a media kit, branding elements and internal templates using Canva - Expanding library of standard agreements - Shaping brand identity through the blog and social media - Sending out a daily newsletter

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Office Assistant
      • Jan 2020 - Nov 2021

      - Managed and branded social media accounts and created social media for daily postings. - Increased social media following and clicks by 200%. - Lead and manage meetings and workflow utilizing managerial and authoritative leadership techniques. - Created a monthly newsletter using Adobe Suite. - Helped with general office tasks, sorted applications, and planning with events hosted by the office. - Managed and branded social media accounts and created social media for daily postings. - Increased social media following and clicks by 200%. - Lead and manage meetings and workflow utilizing managerial and authoritative leadership techniques. - Created a monthly newsletter using Adobe Suite. - Helped with general office tasks, sorted applications, and planning with events hosted by the office.

    • United States
    • Graphic Design
    • Social Media Marketing Intern
      • Jul 2020 - Dec 2020

      - Managed social media accounts and created social media content for weekly postings - Increased social media engagement - Create and post content for highlights and feed using Adobe Suite - Weekly meetings to discuss furthering the brand marketing - Collaborate with a team to create content ideas - Managed social media accounts and created social media content for weekly postings - Increased social media engagement - Create and post content for highlights and feed using Adobe Suite - Weekly meetings to discuss furthering the brand marketing - Collaborate with a team to create content ideas

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Project Manager
      • Jul 2017 - Jul 2020

      - Edited over 20 hours worth of video lectures for the Cellstream Online School of Network Sciences and Udemy - Organize and string together footage into a continuous whole - Set up and operate multiple cameras and computer editing systems to produce a final product - Select and combine the most effective shots to form a smoothly running video - Cut shot sequences to different angles at specific points, making each individual cut as fluid and seamless as possible - Transmit emails to the newsletter database Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Brand Representative
      • May 2019 - Aug 2019

      - Design and set up advertising signs and displays of merchandise on shelves and tables to attract customers and promote sales - Answer customer's questions about merchandise and advise customers on merchandise selection - Stock shelves, racks, and tables with new or transferred merchandise - Receive, open, unpack, and issue sales floor merchandise - Compare merchandise invoices to items actually received to ensure that shipments are correct - Design and set up advertising signs and displays of merchandise on shelves and tables to attract customers and promote sales - Answer customer's questions about merchandise and advise customers on merchandise selection - Stock shelves, racks, and tables with new or transferred merchandise - Receive, open, unpack, and issue sales floor merchandise - Compare merchandise invoices to items actually received to ensure that shipments are correct

Education

  • University of Missouri-Columbia
    Journalism, Strategic Communications
    2019 - 2023
  • Liberty High School
    2015 - 2019

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