Sophie Tyerman
Head of Marketing - ANZ at JOLT- Claim this Profile
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Bio
Megan Campbell
I had the pleasure of working alongside Sophie as a member of the product marketing team at JCDecaux. Sophie is an intelligent, passionate, creative, and strategic senior marketing professional and brings a great mix of not only marketing industry knowledge and experience, but deep marketing theory. With her genuine collaborative spirit, I cannot recommend Sophie enough for any senior marketing or leadership roles.
Marie Norman
Sophie is a talented and dedicated marketer. She dives deep on everything she works on and always develops marketing strategies with objectives and growth in mind. She is passionate and a great team player.
Megan Campbell
I had the pleasure of working alongside Sophie as a member of the product marketing team at JCDecaux. Sophie is an intelligent, passionate, creative, and strategic senior marketing professional and brings a great mix of not only marketing industry knowledge and experience, but deep marketing theory. With her genuine collaborative spirit, I cannot recommend Sophie enough for any senior marketing or leadership roles.
Marie Norman
Sophie is a talented and dedicated marketer. She dives deep on everything she works on and always develops marketing strategies with objectives and growth in mind. She is passionate and a great team player.
Megan Campbell
I had the pleasure of working alongside Sophie as a member of the product marketing team at JCDecaux. Sophie is an intelligent, passionate, creative, and strategic senior marketing professional and brings a great mix of not only marketing industry knowledge and experience, but deep marketing theory. With her genuine collaborative spirit, I cannot recommend Sophie enough for any senior marketing or leadership roles.
Marie Norman
Sophie is a talented and dedicated marketer. She dives deep on everything she works on and always develops marketing strategies with objectives and growth in mind. She is passionate and a great team player.
Megan Campbell
I had the pleasure of working alongside Sophie as a member of the product marketing team at JCDecaux. Sophie is an intelligent, passionate, creative, and strategic senior marketing professional and brings a great mix of not only marketing industry knowledge and experience, but deep marketing theory. With her genuine collaborative spirit, I cannot recommend Sophie enough for any senior marketing or leadership roles.
Marie Norman
Sophie is a talented and dedicated marketer. She dives deep on everything she works on and always develops marketing strategies with objectives and growth in mind. She is passionate and a great team player.
Experience
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JOLT
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Australia
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Utilities
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1 - 100 Employee
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Head of Marketing - ANZ
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May 2023 - Present
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Marketing and communications consultant
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Nov 2021 - May 2023
JOLT is an electric vehicle (EV) charging company whose mission is to accelerate the shift to zero emissions, through the provision of free, sustainable and fast EV charging. JOLT provides brands with the opportunity to connect with valuable audiences via a 100% digital urban out-of-home advertising network. Solely assigned as the foundation marketer, working with a range of senior leaders to establish and execute a holistic marketing and communications framework from the ground up, defining the brand strategy and positioning for consumer, brand and city partners. Show less
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JCDecaux Australia
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Australia
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Advertising Services
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200 - 300 Employee
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Marketing Manager
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Dec 2017 - Sep 2021
JCDecaux is the world’s number 1 out-of-home advertising company, creating engaging and relevant brand opportunities for clients, utilising market-leading media products and insightful technology/data platforms. Created best in class marketing strategy, planning, positioning and execution for JCDecaux’s extensive product suite, working collaboratively with C-Suite stakeholders to influence marketing strategy, market share objectives and generate revenue, creating awareness and driving conversion of JCDecaux’s distinctive offering. Show less
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News Corp Australia
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Australia
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Technology, Information and Media
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700 & Above Employee
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Group Solutions Manager - Campaign Solutions Studios
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Jun 2016 - Nov 2017
News Corp is Australia’s number one most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 16 million Australians consume news/information from News Corp’s digital and print products. Group Solutions Manager within the National Sales team’s Campaign Solutions Studio – News Corp’s specialist client strategy/content marketing division which creates and delivers insightful custom solutions for advertisers - Creation and delivery of award-winning brand solutions through client/agency consultation, strategic thought leadership, insights analysis, creative expertise and stakeholder collaboration- Maximising of national partnership revenue within Australia’s largest news brand network across a multitude of major categories - including telecommunications, retail, education, retail, finance, entertainment, government and travel - Proven effective leadership across the industry and business and transformation of direct reports into a high performing team with a strong vision, culture and above-average campaign conversion rate Show less
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Category Manager - News Corp Commercial Studios
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May 2015 - Jun 2016
- Delivery of market-leading brand/product strategy for a portfolio of media brands through market insights analysis, client needs assessment and competitor research- Creative and strategic recommendations for client briefs, delivering on client business problems to deliver best in class solutions
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Site Sales Manager - digital commercial solutions team
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Sep 2013 - May 2015
- Digital commercial integration/solutions lead responsible for portfolio of lifestyle websites - Drove sales revenue through development and execution of integrated sales strategy, creating innovative, content-led packages to deliver to client business needs, incorporating native content and bespoke integrated products
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Starcom
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United States
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Advertising Services
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700 & Above Employee
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Client Business Manager
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Mar 2012 - Sep 2013
- Delivery of superior account service to clients, including strategic consultation with CMO and GM client stakeholders- Critical analysis of client briefs, analysing sophisticated insights/market intelligence to create meaningful long term strategic recommendations and award-winning campaign solutions
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Planner
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Nov 2010 - Feb 2012
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Planner
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May 2010 - Oct 2010
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Planner/Buyer
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Jul 2009 - Apr 2010
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Media Assistant
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Jan 2008 - Jun 2009
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Strategy Assistant
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Sep 2007 - Nov 2007
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Education
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2007 - 2007
Institute of Data & Marketing (IDM)
Post graduate exam - Digital & Direct Marketing, Distinction -
2003 - 2007
Victoria University of Wellington
Bachelor of Commerce - Major in Marketing, Bachelor of Arts - Major in Design, Minor in Psychology -
Iona College, New Zealand
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