Sophie Tsang
Senior Producer at Noë & Associates- Claim this Profile
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Bio
Experience
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Noë & Associates
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United States
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Design Services
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1 - 100 Employee
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Senior Producer
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Aug 2022 - Present
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Zag
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Senior Producer
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Apr 2019 - Oct 2022
End to end production of campaigns for Yamaha Music; interrogating creative briefs, scoping, budgeting, leading presentations, timeline management and managing the creative team alongside multiple suppliers and production partners. Commissioning across multiple disciplines such as: 3D modelling and product renders, animation, motion graphics, SFX, photography and live action digital and analogue film. Creatively researching and commissioning a global influencer casting as well as stock imagery for use alongside live action footage. The campaigns have received unprecedented success for Yamaha and were used globally across: TVC, Online Ads, social media, social advertising, experiential pop ups, POS and Ecom.
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Self-employed
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London
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Senior Creative Producer
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Feb 2019 - Oct 2022
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Boden
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Retail Apparel and Fashion
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500 - 600 Employee
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Senior Casting and Bookings Editor
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Dec 2020 - Feb 2021
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Beulah London
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United Kingdom
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Retail Apparel and Fashion
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1 - 100 Employee
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Creative Director
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Dec 2019 - Dec 2019
Creative concept, on set art direction and full team and location art buying, for luxury fashion brand Beulah’s SS20 campaign shoot, shot near Jaipur, India. Creative concept, on set art direction and full team and location art buying, for luxury fashion brand Beulah’s SS20 campaign shoot, shot near Jaipur, India.
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DJA
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United Kingdom
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Design Services
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1 - 100 Employee
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Project Manager
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Aug 2016 - Jan 2019
Producing campaigns for one of the world’s most reputable luxury fashion agencies managing multiple campaigns for clients; Prada, Marc Jacobs, Jil Sander, Missoni, Berluti, Loewe and Salvatore Ferragamo. Photographers have included: David Sims, Willy Vanderperre, Walter Pfeiffer, Karim Sadli, Harley Weir, Steven Meisel and Alasdair McLellan. Media platforms include; TVC, digital, print and social media campaigns, catalogues, show invites, new websites and branding. • Managing a project team from initial brief through; creative concept, production, shoot, post-production, print ready files • Production budget management in detail for multiple £million+ campaigns simultaneously each season • Travelling to the photo shoots as key brand ambassador to manage all stakeholders • Using strong organisation skills to create key project milestones and successfully deliver to deadline • Post production responsibility for overseeing edit and retouching briefs including quality control before deployment • Managing the in-house creative teams and freelancers workflow on a daily basis • Developing studio trafficking to bring efficiency to team workflow and project cost savings • Building strong relationships and managing demanding clients, suppliers and creative teams • Balancing and communicating client demands and creative direction to find successful solutions • Understanding business direction to lead internal projects to successfully win new business pitches
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THE PRODUCTION FACTORY
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United Kingdom
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Media Production
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1 - 100 Employee
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Art Buyer for Marks and Spencer
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Aug 2012 - Aug 2016
Working in house with the Client (M&S), managing multiple fast pace photo projects end to end from initial brief and concept creation through to delivery, working closely with the Head of Photography and the Creative Director. Communication between external agencies and a large number of internal teams Visual research and concept development Photo-shoot production and scheduling Casting Art buying photographic and film teams Briefing and communicating ideas to teams Negotiating Fees Detailed financial budgets and tracking, allocating resources by priority Contracts and Usage agreements Collaboration and delegation Work Travel and trips Meeting deadlines and exceeding expectations Retouch and editing management ATL, online editorial, windows and packaging Adobe suite, Microsoft office
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Chateaux Gelato
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Broadway Market Hackney & Chatsworth Road Hackney
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Founder
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May 2012 - Sep 2013
Starting my own business as a side project, whilst working full time, selling artisan gelato from a beautiful tricycle at Broadway Market in Hackney. Having made a profitable success I have sold the business to a Gelateria that’s been awarded number 1 Gelateria in the UK and number 6 in the world. I am proud that they have kept my original branding. Entrepreneurial Developing and commissioning illustrated branding Becoming an expert in a new industry, Excellent relationship building between customers and suppliers
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Mulberry England
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United Kingdom
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Events and Visual Merchandising Assistant
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Jun 2012 - Jul 2012
Working on fashion show concept development for SS13 catwalk show based on a brief given by Creative Director Emma Hill. Visual merchandising Mulberry’s ‘Monster’ windows across various stores. Working on fashion show concept development for SS13 catwalk show based on a brief given by Creative Director Emma Hill. Visual merchandising Mulberry’s ‘Monster’ windows across various stores.
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Producer
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May 2010 - Jun 2012
Producing for clients including: Burberry, Prada, Mulberry, Dunhill, Bally, Vogue, Smythson, Wallpaper* Magazine, D&AD, Gu, Audemars Piguet, Pentagram, De Beers, Forevermark, Vertu and Bombay Sapphire. Producing for clients including: Burberry, Prada, Mulberry, Dunhill, Bally, Vogue, Smythson, Wallpaper* Magazine, D&AD, Gu, Audemars Piguet, Pentagram, De Beers, Forevermark, Vertu and Bombay Sapphire.
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Frontline Trust
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Liverpool
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Events Coordinator and Volunteer Manager
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Sep 2008 - May 2010
Project Managing a broad range of events, from coming up with a creative plan, to finding the right people to be involved, budgeting, ticketing, and all the bits that go alongside. As well as this I was responsible for over 250 volunteers, both in management, training and company strategy. Project Managing a broad range of events, from coming up with a creative plan, to finding the right people to be involved, budgeting, ticketing, and all the bits that go alongside. As well as this I was responsible for over 250 volunteers, both in management, training and company strategy.
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Education
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Liverpool Hope University
2004, 2007 -
Peter Symonds College