Experience

Cartamundi France

• France
• Manufacturing
• 1 - 100 Employee

• Director Marketing and Promotion France

  • Sep 2019 - Present

  Paris et périphérie Cartamundi 2015 Retail & Promotional Marketing Director 29M€ The major Player of Playing cards & Games dedicated to all consumer. BUSINESS SECTORS: Toys & Games, Consumer Products, Promotion, Digital gaming, Licensing and Luxury. Develop and communicate a Strategic PLAN for driving growth in France & Europe Re-organize the French office: recruitment… Define… Show more Cartamundi 2015 Retail & Promotional Marketing Director 29M€ The major Player of Playing cards & Games dedicated to all consumer. BUSINESS SECTORS: Toys & Games, Consumer Products, Promotion, Digital gaming, Licensing and Luxury. Develop and communicate a Strategic PLAN for driving growth in France & Europe Re-organize the French office: recruitment… Define The playing card and card game strategy/ Brand positioning Make Ducale, Grimaud the leading playing card Brands Grow the revenue by implementing the best growth drivers and tactics through e.com/D2C channels, partnership and co-branding. Enlarge and refresh all French range of card and game products: • with tailored product range to respond to clients expectations • with a large License port-folio (Disney, Hasbro, Mattel…) Take our retail product experience outside the toy aisle by expanding experience and exposure through Promotional programs: retailers, FMCG, QSR sectors - Expand local country partners to Global level or a Pan-European Level. Responsible for France Retail & Industries sectors Budget and Forecast. Cartamundi France office management: 10 people REALIZATIONS: i.e. : repositioning French Brand and starting to implement Luxury Playing card Brand like Grimaud Paris. New range of products including Digital experience- QSR, Unilever & Carrefour WW games programs over 15 countries. Show less



Cartamundi

• Belgium
• Entertainment Providers
• 300 - 400 Employee

• GLAM

  • Jul 2015 - Dec 2022

  Europe - GLOBAL PROMOTION - Strategic & Marketing at Cartamundi - Creatrive / Proactive / OrganizedStrategic decision making Brand developer Client relationship lead Budget development People management - BUSINESS SECTORS Toys / games Movie / music Promotion / publishing & press Digital / entertainment Children / family



Hasbro Global Licensing &Publishing

• Senior European Promotion Director

  • May 2011 - Dec 2022

  Paris



Creata

• Italy
• Design Services
• 1 - 100 Employee

• Directrice Conseil et développement

  • Sep 2002 - Feb 2011

  Directrice Conseil et Développement COMPETENCES : GESTION GRANDS COMPTES BUSINESS DEVELOPPEMENT RECOMMANDATION STRATEGIQUE NEGOCIATION FINANCIERE ET JURIDIQUE MANAGERIALE SECTEURS D’ACTIVITES : EDITION & PRESSE MUSIQUE LICENCES/ENTERTAINMENT ENFANTS/FAMILLE DIGITAL