sophie sharratt

Senior Digital Content & Site Trader at LiveArea - a PFSweb, Inc. brand
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB

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Experience

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Senior Digital Content & Site Trader
      • May 2019 - Present

      •Responsible for all visual merchandising, promotional and content activity•Lead in the maintenance of homepages, category landing pages, search pages and all other interior pages across our clients. This also includes supporting new site launches and setup.•Working with the Head of Digital Trading to understand and prioritise assigned client account requests, delivering content to agreed deadlines and managing tasks end-to-end.•Working cross-functionally and directly with multiple clients to understand digital performance and make data-driven suggestions, both to client and in-house CRO teams, on how to improve key client metrics.•Proactively looking for new content opportunities for the client and ways in which certain processes can be improved.

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Ecommerce Executive
      • Oct 2017 - May 2019

      • Management of the Ecommerce Assistant – overseeing the process of uploading and maintaining products on the website.• Working closely with the Online Merchandiser reviewing the seasonal product calendar and making any necessary day to day changes to improve the customer journey. • Building all content across the site (Using Salesforce). This ranges from weekly Homepage changes (building region specific content for different locales) to key Trading activities such as Christmas & Sale, working alongside the wider team to ensure we are all aligned.• Working closely with the Photography studio to ensure correct priorities and to create new engaging content.• Working alongside Marketing to promote certain activities online (Ambassador, Teams & Event focused pages).• Managing our third party Ratings & Reviews and translations agency, driving improvements and innovation.• Carrying out weekly website testing, working with our developers (JIRA) to fix any onsite issues and to look at new development opportunities. • Be the first point of call for Customer Services and to troubleshoot and fix any customer order issues to ensure they are released as soon as possible. • Carrying out competitor research to identify multichannel, international and fulfilment opportunities.

    • United Kingdom
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Ecommerce Content Coordinator
      • May 2015 - Oct 2017

      • Day to day upkeep of the look, feel and functionality of the Jigsaw UK website• Working closely with the Head of Web Trading running weekly reports to analyse trade• Project management of all site updates including new season launches and sale. This included regular communication and team work with our imagery, copy and graphics team.• Managing the end to end process of uploading and merchandising products onto the site, working alongside our Merchandising team.• Briefing homepage and landing page updates based on the trading calendar and photography assets, ensuring website themes run in line with the wider business activity.• Working closely with the buying teams to brief in new online features.• Reacting to customer services queries and implementing any changes which may be required.• Managing the relationship with our Search agency to develop and maintain our onsite search.• Working closely with our digital marketing teams, discussing stock and availability issues for email, PPC, and SEO purposes.• Involved in the launch process of updating our site on a new CMS platform.

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Sales and Marketing Assistant
      • May 2014 - 2015

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Press Internship
      • Aug 2011 - Dec 2011

Education

  • The Manchester Metropolitan University
    BA (Hons) Marketing Management
    2008 - 2011

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