Sophie Scott

Business Director at Satellite
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Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ

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Bio

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Experience

    • New Zealand
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Business Director
      • Oct 2022 - Present

    • Digital Account Director
      • Apr 2018 - Present

      I work as the Digital Account Director running the Fonterra account for Satellite. Satellite has been a digital partner for FBNZ and Fonterra globally for many years and have built and support brand and campaign websites across AEM, Wordpress, Bold, Craft CMS and Sonata Admin. We also design build and manage activations, always with a digital flare and data capture.

    • New Zealand
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Aug 2016 - Apr 2018

      During my time at 99 I worked on Spark Digital, Auckland Transport, ATEED, Green Cross Health, Warehouse Stationery and NZ Story. These clients offered me a chance to run a wide range of jobs, including creating thought leadership content through the 99 Newsroom, producing interactive case study videos, planning and building end to end nurture programmes designed for both acquisition and retention programmes, creating acquisition and retention strategies and helping to map out customer journeys. I also ran many above the line press, radio and digital campaigns.

    • New Zealand
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Digital Services Manager
      • Apr 2015 - Aug 2016

      The Digital Services team at NZME. pulls together all the best Digital Creative and Digital Campaign Management talent across the group to deliver online marketing solutions for our clients. From building websites, working on SEO, creating social media strategies and running social advertising, building digital ads (basic banners right to rich media OTP's) buying media and trafficking digital campaigns - we have a solution for every businesses digital headache.We have also partnered with Google and work with then as an NZ Premier Partner where we manage our clients AdWords Search, Display, Video and Remarketing advertising.I am very passionate about Digital Marketing and I am excited to be working with a team of equally passionate souls striving to help NZME.'s customers create, execute, measure, analyse, optimise and convert in the digital space.

    • Search Marketing Manager & Digital Product Specialist
      • Sep 2014 - Apr 2015

      As well as acting as Search Marketing Manager, I also helped set up a new Digital Marketing Solutions department at NZME. With a focus on the SME marketing were looking to help businesses with their online marketing by building affordable and highly optimised websites, SEO, social media marketing, SEM and display advertising. My role in this project had been in designing the post-sales system integration and processes. I also helped the sales reps in answering product related questions.

    • Search Marketing Manager
      • Feb 2014 - Sep 2014

      I enjoyed being a part of the project team partnering with Google and building APN's Search marketing business.During this time at NZME. I ran the Fulfilment and Campaign Management team for our Search Marketing Services. It was a fantastic challenge for me.

    • Australia
    • Media Production
    • 1 - 100 Employee
    • Sales Operations Business Manager
      • Apr 2013 - Feb 2014

      I work in the Advertising Sales Operations Team. Our team is responsible for training, new projects and solution delivery to the NZ Herald Advertising Sales Department. My focus within this team sits around process design and improvement. I have a strong understanding of how Print Media, Digital Media and Online Marketing Services work and what makes them work well. I am passionate about efficiency, improvement, people and technology and get to work in all these areas within this role. I work in the Advertising Sales Operations Team. Our team is responsible for training, new projects and solution delivery to the NZ Herald Advertising Sales Department. My focus within this team sits around process design and improvement. I have a strong understanding of how Print Media, Digital Media and Online Marketing Services work and what makes them work well. I am passionate about efficiency, improvement, people and technology and get to work in all these areas within this role.

    • Canada
    • Software Development
    • 700 & Above Employee
    • Global Project Manager
      • May 2009 - Dec 2011

      At Thomson Reuters I acted as a global relationship manager/escalation point and central commercial project coordinator for two of our company’s top fifteen Global Accounts.My Responsibilities included:• Being the go to person for my clients regional and global heads of market data, procurement and IT • To act as the First-Mate to the Global Business Directors on my two accounts for negotiating, deploying and managing a portfolio of contracts worth over USD150Million per annum to Thomson• Use local sales forecasts and general market predictions to build an 18 month global forecast• Keep up to date with my clients strategies, business goals, financial performance and news in the market to help identify new sales opportunities• Managing the project process: building project plans and deploying these projects to both TR and the clients’ satisfaction.• Managing internal communications with sales, customer admin, legal and finance with respect to our account strategy and roll out of new projectsKey Successes included the sale of a multi-million, multi-year enterprise license where I was a critical member of a four man deal team.

Education

  • Marketing Association
    Certificate of Digital Marketing, Marketing
    2014 - 2014
  • University of Auckland
    BA/BCom, Finance
    2002 - 2007

Community

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