Experience

American Lung Association

• Non-profit Organization Management
• 500 - 600 Employee

• National VP, Digital Marketing

  • Oct 2022 - Present



Feeding America

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Managing Director, Digital Marketing

  • Mar 2019 - Sep 2022

• Director, Digital Engagement

  • Aug 2017 - Mar 2019

• Senior Digital Marketing Manager

  • Dec 2016 - Jul 2017



SapientRazorfish

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Sr. Account Director

  • May 2014 - Dec 2016

  • Responsible for one of the two largest accounts in Chicago ensuring that Client, agency and vendor relationships remain healthy and drive business results for all parties • Building and maintaining long term Client relationships, while proactively identifying opportunities for new business and risks to existing or future work • Lead the launch of a new financial product brand and the Client’s first direct-to- consumer offering – fundamentally changing its business model… Show more • Responsible for one of the two largest accounts in Chicago ensuring that Client, agency and vendor relationships remain healthy and drive business results for all parties • Building and maintaining long term Client relationships, while proactively identifying opportunities for new business and risks to existing or future work • Lead the launch of a new financial product brand and the Client’s first direct-to- consumer offering – fundamentally changing its business model, helping establish its consumer-facing brand and introducing a new innovative digital experience with a comprehensive transactional platform • Spearheaded the evolution of state Tourism’s digital ecosystem from a catalog of disparate, unstructured sites to a single stunning and inspiring site • Led a paid media and SEO team to bring a historically traditional direct mail focused insurance provider into the digital media space utilizing “bleeding-edge” multi-channel tactics • Manage pro bono account business; management of work was above and beyond regular paid account responsibilities, more specifically L'Ecole de Choix, The AIDS Foundation of Chicago, and Chicago House.

• Account Director

  • Mar 2012 - Apr 2014

  • Led the reimagination of a leading ecommerce experience to emulate the beauty of the client’s flagship store driven by data, customer insights, best practices and, above all, the Client’s business objectives • Delivered a fully responsive site leveraging Oracle ATG and Endeca, inclusive of merchandising and personalization opportunities • Managed a digital strategy engagement and consultation of well-established, leading financial and insurance institution to define its future… Show more • Led the reimagination of a leading ecommerce experience to emulate the beauty of the client’s flagship store driven by data, customer insights, best practices and, above all, the Client’s business objectives • Delivered a fully responsive site leveraging Oracle ATG and Endeca, inclusive of merchandising and personalization opportunities • Managed a digital strategy engagement and consultation of well-established, leading financial and insurance institution to define its future vision, with heavily customer centric experience work

• Account Supervisor

  • Mar 2011 - Mar 2012

  • Collaborated with Sleep Number to drive inquiries and sales for their flagship product through an integrated campaign inclusive of paid search, display and organic search • Designed an integrated campaign to drive new customer acquisition and sales for Schwan’s, a frozen food home delivery brand. Efforts included paid search, display and social media • Lead team of 8+ media professionals inclusive of display, paid search, SEO, social and data sciences to ensure Client goals… Show more • Collaborated with Sleep Number to drive inquiries and sales for their flagship product through an integrated campaign inclusive of paid search, display and organic search • Designed an integrated campaign to drive new customer acquisition and sales for Schwan’s, a frozen food home delivery brand. Efforts included paid search, display and social media • Lead team of 8+ media professionals inclusive of display, paid search, SEO, social and data sciences to ensure Client goals were met and recommendations were strategically sound • Responsible for organizing and leading quarterly business reviews, collaborated with team to identify and clearly articulate insights, impacts and recommendations



TM Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • Apr 2004 - Mar 2010

  • Led Texas Tourism account for >5 years, managing a team to drive client results across multiple economic and creative environments; senior-most team member in satellite office • Oversaw planning and production of both traditional and nontraditional branding efforts including, but not limited to, interactive ad units (static, flash and rich media), TiVo, station wraps, gas pump toppers, print, and TV • Managed day-to-day account team to ensure that all campaign messaging and… Show more • Led Texas Tourism account for >5 years, managing a team to drive client results across multiple economic and creative environments; senior-most team member in satellite office • Oversaw planning and production of both traditional and nontraditional branding efforts including, but not limited to, interactive ad units (static, flash and rich media), TiVo, station wraps, gas pump toppers, print, and TV • Managed day-to-day account team to ensure that all campaign messaging and promotions were on target and meet objectives across all channels (i.e., digital, traditional and experiential) • Coordination and management of international plans in UK, Germany, Japan, China, Canada and Mexico, to establish and build awareness of Texas in markets with very little knowledge of the State • Drove ad tracker research to ensure that the survey is gaining optimal consumer insight, evaluated reported results to determine success of campaign and gain insight • Developed and delivered presentations for industry and partner conferences to inform stakeholders of campaign goals, success and plans for the future Show less • Led Texas Tourism account for >5 years, managing a team to drive client results across multiple economic and creative environments; senior-most team member in satellite office • Oversaw planning and production of both traditional and nontraditional branding efforts including, but not limited to, interactive ad units (static, flash and rich media), TiVo, station wraps, gas pump toppers, print, and TV • Managed day-to-day account team to ensure that all campaign messaging and… Show more • Led Texas Tourism account for >5 years, managing a team to drive client results across multiple economic and creative environments; senior-most team member in satellite office • Oversaw planning and production of both traditional and nontraditional branding efforts including, but not limited to, interactive ad units (static, flash and rich media), TiVo, station wraps, gas pump toppers, print, and TV • Managed day-to-day account team to ensure that all campaign messaging and promotions were on target and meet objectives across all channels (i.e., digital, traditional and experiential) • Coordination and management of international plans in UK, Germany, Japan, China, Canada and Mexico, to establish and build awareness of Texas in markets with very little knowledge of the State • Drove ad tracker research to ensure that the survey is gaining optimal consumer insight, evaluated reported results to determine success of campaign and gain insight • Developed and delivered presentations for industry and partner conferences to inform stakeholders of campaign goals, success and plans for the future Show less