Sophie Qin
Senior Brand Manager at 如祺出行 OnTime Mobility- Claim this Profile
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Bio
Experience
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如祺出行 OnTime Mobility
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China
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Technology, Information and Internet
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1 - 100 Employee
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Senior Brand Manager
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Jun 2020 - Present
ONTIME is one of the leading mobility technology platform. It offers a wide range of app-based services across the Greater Bay Area, including ride hailing, hitch and other forms of shared mobility. - Lead the development & execution of the brand strategy for the region. - Be the brand guardian and champion. - Effectively execute intergrated brand marketing campaigns. - Deliver increased brand awareness, consideration & image uplifts through creative development. -Work closely with marketing agencies to ensure a consistent brand experience across marketing and product presentations. - Localized branding strategy to connect the local market, leveraging the brand message with local culture. - Manage and work with different stakeholders which to design campaigns, budgets and projects. - Work cross-functionally and with marketing teams to establish the platform that will drive business growth in new markets. Show less
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WeWork
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Uzbekistan
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Information Services
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1 - 100 Employee
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Community Manager
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May 2019 - May 2020
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Director Of Communications And Public Relations
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Jun 2015 - 2019
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W Guangzhou
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China
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Hospitality
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1 - 100 Employee
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Director of Marketing and Communications
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Jun 2014 - Jun 2015
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Senior Marketing Communication Manager
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Jul 2011 - Jun 2014
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Online Distribution Manager
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Apr 2010 - Jul 2011
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Education
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The University of Birmingham
Master of Science (MSc), Hospitality and Recreation Marketing Operations -
South China Normal University
Bachelor of Business Administration (BBA), Economics