Experience

The Loop Australia

• Public Safety
• 1 - 100 Employee

• Member Board Of Directors

  • Dec 2021 - Present

  The Loop Australia has been established to work towards the development, establishment and delivery of drug checking services in Australia. Drug checking can be performed in a variety of settings, including in drug health services, community-based settings or clinics, festivals, or emergency medical settings. Drug checking service delivery involves a health intervention, chemical analysis, and information dissemination. Drug checking services have been successfully operating in other countries around the world for decades. Evidence collected shows that drug checking services facilitate several vital outcomes, including enhancing engagement with people who may use drugs; information collection regarding circulating illicit substances; and reduced drug-related harms. Show less



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Senior Director, Audience Development & Digital Communications, Australia & New Zealand

  • Apr 2020 - Present

  My division at Sony Music is focused on driving audience growth via strategic and creative digital storytelling for our incredible and humbling roster of domestic and international artists at one of the largest record labels in the world. Our remit covers: Audience Insights, Audience Strategy, Social Media & Content Strategy, Audience Communications, Digital Communications, CRM, Influencer Engagement Marketing, Content Production and Creation. My division at Sony Music is focused on driving audience growth via strategic and creative digital storytelling for our incredible and humbling roster of domestic and international artists at one of the largest record labels in the world. Our remit covers: Audience Insights, Audience Strategy, Social Media & Content Strategy, Audience Communications, Digital Communications, CRM, Influencer Engagement Marketing, Content Production and Creation.



Spotify

• Sweden
• Musicians
• 700 & Above Employee

• Head of PR & Communications / leading all PR & Communications efforts in AUNZ

  • May 2012 - Apr 2020

  As part of a global Communications team, working hand-in-hand with local stakeholders, I am focused on bringing to life what Spotify stands for and supporting its growth through strategic and consistent storytelling, and compelling experiences, across internal and external audiences. I create strategies that are content-based, data-driven, authentic, and brand-building in a way that inspires collaboration, innovation, and helps drive brand success, reaching a number of audiences and stakeholders including consumers, the Spotify team, recruits, artists/creators, media, influencers, brands/marketers, and music/tech Industries. Additionally, I lead our locally-driven Social Impact initiatives, focused primarily around First Nations audio creator communities and gender equity. And have also worked on Spotify across the APAC region, for new market launches in Hong Kong, Taiwan, and Japan, leading everything from local agency onboarding and briefings, to on-ground event production and execution. Show less



Frank PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager / publicity, events, new business, media relations, ideation & integrated marketing

  • Sep 2009 - May 2012

  I started at Frank in its infancy (a start-up with four staff) and worked closely with the leadership team to drive its rapid ascent to a market-leading consumer public relations agency. I grew and honed my skills working on clients big and small, such as BlackBerry, Football Federation Australia, Electronic Arts, Schweppes Australia, Fisher-Price, Cosmax, Parklife, Pernod Ricard Australia, Vodafone, Activision, Coopers, Take 40, and Yellow Pages. Managing a hard working press office that generated tonnes of coverage (whilst driving key business objectives) for clients was at the core of everything I did, as well as "ideating" and working on larger creative briefs, stunts, integrated marketing campaigns, and executing events. Show less