Sophie McGill
Digital Media Manager at ESS- Claim this Profile
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Bio
Experience
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ESS
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Software Development
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700 & Above Employee
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Digital Media Manager
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Feb 2007 - Present
• Manage the Digital, Licensing and Sponsorship departments for Endemol Southern Star in Australia and New Zealand. • Liaise with clients to optimise extension of brands for cross-platform integration. Maximising value of sponsorship and licensing potential, as well as carrying Television from traditional mediums to a wholly 360 degree campaign, increasing viewer interactivity with the show. • Managing numerous productions simultaneously (up to 50 people at a time). • Built strong valuable and sustainable key client relationships as well as managed internal and inter-agency relationships resulting in increased profitability and defined working relationships. Show less
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Endemol Shine Group
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Netherlands
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Media Production
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700 & Above Employee
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Interactive Production Manger
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Sep 2004 - Jan 2007
• Built a dynamic interactive production team from two people to thirty-six people at any one time, dependent on project status. • Succeeded to build and develop new and emerging platforms and proven the benefits of cross platform strategies resulting in optimisation of usability and profitability. • UK’s first ever 24/7 live 3G stream for mobile. • UK’s first ever ‘mobi-sodes’ to help expand brand development of broadcasters productions and commercial deals. • Built strong valuable and sustainable key client relationships as well as managed internal and inter-agency relationships resulting in increased profitability and defined working relationships. Show less
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