Sophie Lewis

Digital Marketing Manager at M-Hospitality Group
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Contact Information
us****@****om
(386) 825-5501
Location
Melbourne, Victoria, Australia, AU
Languages
  • English -

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Andy L.

Sophie's an outstanding worker, bright and full of energy...

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Experience

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Sep 2022 - Present

    • Australia
    • Real Estate
    • 400 - 500 Employee
    • Local Area Marketing Manager
      • Dec 2021 - Sep 2022

    • United Kingdom
    • Real Estate
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2020 - Oct 2021

      Chancerygate is the UK’s largest multi-unit industrial developer and asset manager. We are also the only one operating nationwide and have offices in London, Warrington, Birmingham and Milton Keynes. We’ve been finding opportunities in multi-unit industrial property schemes and successfully delivering them since 1995 and are dedicated to innovating for the benefit of our people, occupiers and the communities our developments become part of. Our integrated in-house development, asset management and project management teams enable Chancerygate to act decisively and operate with agility and speed. This gives us a clear competitive advantage which drives our continued success. Chancerygate currently has up to 2.6 million sq ft of industrial space under construction or ready for development across 22 sites ranging from Bournemouth in Dorset to Livingston, West Lothian. Chancerygate also manages in excess of £220m of assets across more than 4.9 million sq ft of commercial space in 350 units. At Chancerygate, I am responsible for: - Planning online and offline marketing and PR strategies to raise the profile of the brand and to promote Chancerygate’s UK wide schemes on a national, regional and local basis - Managing the execution of campaigns, developing and overseeing content creation, including advertising, web content, email marketing, video and more - Sourcing and managing best-in-class suppliers to ensure print and digital marketing collateral is executed to a high standard, is legally compliant and in keeping with brand guidelines - Plan and manage events targeting investment and occupational agents across the UK to launch and promote new industrial schemes.

    • New Zealand
    • Advertising Services
    • 1 - 100 Employee
    • Group Marketing Manager
      • Oct 2019 - Mar 2020

      Reporting to the CEO, this role is essential to the success of HainesAttract and related brands; LookSee and Workhere. This role provides advice, strategy and manages execution of internal and external communications, and events, working across all teams nationally as required. Ultimately, this role is responsible for ensuring candidates and clients are engaged, and events are run successfully to assist the business in reaching financial targets. The role of the Marketing Manager has three key functions: successfully market HainesAttract, LookSee and Workhere across relevant markets, develop and maintain corporate partner relationships, and ensure the successful delivery of LookSee events. In this role I provided marketing advice and strategy whilst managing the execution, delivery and analysis of engaging local and international marketing campaigns. Working with online marketing, email direct marketing and offline marketing, it was my role to drive B2B and B2C lead generation across each function of the business. This included planning, content creation, copywriting, campaign management, analysis, and reporting. The Marketing Manager carries out and manages the delivery of primary activities in delivering marketing and events. Success is measured by creating a seamless candidate and client experience, facilitating effective recruitment solutions for our clients, and maintaining relationships with key partners that are essential to the success of HainesAttract.

    • Marketing & Event Manager | LookSee
      • Mar 2018 - Oct 2019

      LookSee is an innovative international talent procurement programme that aims to address the current skills and talent shortages in New Zealand's Construction and Engineering, and Tech sectors. To future-proof the industries, as record levels of growth continue to create pressure across the nation. LookSee turns the traditional recruitment process on its head, by taking opportunities in New Zealand to the world, and in turn bringing the world back to New Zealand for 'the opportunity of a lifetime'!This role was pivotal to the LookSee brand and its growth domestically and internationally. I was responsible for overseeing successful marketing campaigns and owning them from ideation to execution whilst experimenting with a variety of paid, unpaid and organic channels. I provided advice and strategy and managed the execution of the external communications, strategic marketing, social media channels and corporate partner relationships. This included planning, content creation, copywriting, campaign management, analysis and reporting.I oversaw the planning and management of the monthly LookSee event weeks that brought international candidates into New Zealand.

    • Campaign Coordinator | LookSee Build New Zealand
      • Oct 2017 - Mar 2018

      LookSee Build N.Z. is a consortium of New Zealand's top construction and engineering companies who have got together with Immigration NZ on a mission to fill the country's urgent need for construction professionals.As Campaign Coordinator I am responsible for:- LookSee Build N.Z. Week event planning and coordination- Day to day account management- Customer service and candidate response- Content creation & copywriting, marketing and communications

    • Account Executive
      • Jan 2017 - Oct 2017

      My role was to identify, develop and lead all opportunities and engagement across my portfolio of clients. By developing strong client relationships and building an understanding of my client's environment, I was able to offer appropriate strategies and provide effective and efficient advice. Inclusive of my day-to-day responsibilities I also managed the social media platform Facebook for HainesAttract. By tailoring solutions to individual client needs and expectations I was able to target, create, monitor and analyse campaigns through the Facebook platform.My duties include the following:• Meeting and liaising with clients to discuss and identify advertising solutions• Researching and advising on media channels to attract the best candidates• Liaising with media throughout New Zealand, Australia and worldwide and negotiating on behalf of my clients• Working alongside our consultants to offer advice on larger advertising solutions for example; employer branding and recruitment campaigns

Education

  • Georgia Institute of Technology
    Bachelor’s Degree, Business/Commerce, with a concentration in Marketing and Human Resources
    2016 - 2016
  • Victoria University of Wellington
    Bachelor of Commerce - BCom, Marketing, Management and Human Resources and Industrial Relations
    2013 - 2016
  • Hastings Girls' High School
    NCEA levels 1, 2 & 3
    2008 - 2012
  • Victoria University of Wellington
    Bachelor of Commerce - BCom, Marketing/Marketing Management, Human Resources
    2013 - 2016

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