Experience

sweetgreen

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Regional Marketing Manager

  • Feb 2023 - Present

• Marketing Manager, NRO/Retail

  • Mar 2021 - Apr 2023



Glowbar

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Community Marketing Manager

  • Apr 2020 - Dec 2020



Luxury Brand Partners, LLC

• United States
• Wholesale
• 100 - 200 Employee

• Digital Media Manager

  • May 2019 - Apr 2020

  In managing R+Co’s digital communication and marketing strategy, I planned and developed consumer e-mails, social media content and the e-commerce strategy which resulted in a 101% increase in web sales in the year over year performance evaluation. I created social media content that was timely, knowledgeable, audience driven and brand forward with lifestyle messaging that upheld the brand to competitive standards, growing the instagram follower rate by 23%. In collaboration with… Show more In managing R+Co’s digital communication and marketing strategy, I planned and developed consumer e-mails, social media content and the e-commerce strategy which resulted in a 101% increase in web sales in the year over year performance evaluation. I created social media content that was timely, knowledgeable, audience driven and brand forward with lifestyle messaging that upheld the brand to competitive standards, growing the instagram follower rate by 23%. In collaboration with cross-functional teams I developed seasonal, product and lifecycle email campaigns and automative flows. I worked with agencies to ensure digital advertising strategies engaged consumers in an innovative way while being cost efficient and effective. I tracked the performance of social media and consumer email campaigns in content reach and effectiveness to help the marketing team make business driving decisions.

• R+Co Digital Marketing Coordinator

  • Aug 2018 - May 2019

  As the Digital Marketing Coordinator, I built all consumer e-mail content with copy that aligned with the R+Co brand image and voice. I worked in partnership with the Creative Team to develop visual assets for social media and e-mail campaigns. For our social media platforms, I managed all direct communication on R+Co’s Facebook and Instagram accounts. I also researched complementary high-end organizations and develop long-term relationships for marketing partnerships.



University of Miami

• United States
• Higher Education
• 700 & Above Employee

• Masters Student

  • Aug 2017 - May 2019

  Masters Degree in Organizational Communications. Focused on a curriculum that furthers my knowledge in internal business communications as well as external public brand identification. Classes include Public Relations Fundamentals, Entrepreneurship, Conflict Management, Team Science, Marketing & Persuasion, Social Media Journalism, Computer Mediated Communications and more. Masters Degree in Organizational Communications. Focused on a curriculum that furthers my knowledge in internal business communications as well as external public brand identification. Classes include Public Relations Fundamentals, Entrepreneurship, Conflict Management, Team Science, Marketing & Persuasion, Social Media Journalism, Computer Mediated Communications and more.



Alfred

• United States
• Real Estate
• 1 - 100 Employee

• Graduate Intern

  • May 2018 - Aug 2018

  Conducted extensive ethnographic research in simulation of stakeholders to determine the company’s relations to its employees and customers. Developed, presented and employed impactful recruitment marketing strategies based on the research results to heighten the company mission, image and relations. Conducted extensive ethnographic research in simulation of stakeholders to determine the company’s relations to its employees and customers. Developed, presented and employed impactful recruitment marketing strategies based on the research results to heighten the company mission, image and relations.



SoulCycle Inc.

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Part-Time SuperSoul Concierge

  • Sep 2017 - May 2018

  While obtaining my Masters Degree at the University of Miami, I continue to work on the SoulCycle team remotely. As a SuperSoul Concierge I help manage the customer service email inbox and aid with any client questions and/or concerns.

• Field Recruiter

  • Jan 2017 - Aug 2017

  Coached, trained, developed and oversaw the Field Recruiting Administrator. Oversaw recruiting process for all part time field positions in new studios. Created and implemented new field recruiting initiatives such as: partnerships, interview training, recruiting events and career fairs. Partnered with HR on implementing recruiting software; rolled out system implementation and training to field teams.

• Junior Field Recruiter

  • Jun 2016 - Jan 2017

  Oversaw the recruiting process for Front Desk and Cleaning staff for new studio openings. Assisted and communicate with current studios on their hiring needs. Contributed in Field Management and Corporate Recruiting processes on an as needed basis.

• Field Recruiting Administrator

  • Mar 2015 - Jun 2016

  Posted all SoulCycle job openings on various job boards and websites; managed all postings to ensure they are up-to-date, distributed part time studio applications to existing studio management teams as needed. Renewed and owned the cleaning staff recruiting process for all SoulCycle studios. Assisted Director of Bike Operations in part time Bike Mechanic recruitment cycle, including: posting, forwarding of resumes, checking references, and sending offers.



Talener

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Relationship Manager

  • Jun 2014 - Mar 2015

  Specialized in recruiting and staffing for open source engineers. Worked and communicated with the candidates and clients throughout the interview process and in negotiating job placements. Specialized in recruiting and staffing for open source engineers. Worked and communicated with the candidates and clients throughout the interview process and in negotiating job placements.



Fox Television Stations

• United States
• Media Production
• 700 & Above Employee

• Sales Intern

  • May 2013 - Aug 2013