Sophie Allen
Marketing & Social Media Manager at Hogrefe Publishing- Claim this Profile
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English Native or bilingual proficiency
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German Full professional proficiency
Topline Score
Bio
Credentials
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Adobe InDesign CC - Essentials Training Course
UdemyFeb, 2021- Nov, 2024 -
Adobe Photoshop CC - Essentials Training Course
UdemyJan, 2021- Nov, 2024 -
Full German Driving License (Valid in all EU countries)
Landeshauptstadt HannoverNov, 2013- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleSep, 2019- Nov, 2024 -
Google Analytics for Beginners
GoogleAug, 2019- Nov, 2024 -
Introduction to Data Studio
GoogleAug, 2019- Nov, 2024 -
DSP Fundamentals
AdformMay, 2020- Nov, 2024 -
Ad Serving Fundamentals
AdformApr, 2020- Nov, 2024 -
Google Ads Measurement Certification
GoogleApr, 2020- Nov, 2024
Experience
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Hogrefe Publishing
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing & Social Media Manager
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Mar 2021 - Present
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Dievision Agentur für Kommunikation GmbH
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Germany
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Aug 2019 - Feb 2021
At Dievision Agentur I was responsible for the setting up, management, optimisation and the reporting of our clients' campaigns. For these campaigns we used a variety of mediums, including Adform, Google Ads, Facebook Business Manager and LinkedIn, as well as direct advertising with local publishers. We worked closely with the clients to align on an end goal and which digital mediums are best to achieve this result. I also was responsible for the tracking of these online campaigns, using Google Tag Manager to set up various tags according to what was required, and analysed the results on the respective platforms as well as Google Analytics.
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Clarios
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United States
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Motor Vehicle Parts Manufacturing
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700 & Above Employee
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Central Marketing Trainee
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Sep 2018 - Aug 2019
Clarios, formerly Johnson Controls Power Solutions.At Clarios I supported the launch of the UK Facebook page, and finalising posts planned for our Facebook pages in the UK and DACH. I was also responsible for content creation on our website, including co-ordinating translations required for the necessary countries.I worked closely on the launch of the internal webshop, which holds the brand-approved products used for conventions and other brand-related events. For this, we collaborated with our supplier regarding ideas and pricing, and receiving and approving samples when necessary.During my time at Clarios, we also launched the new Truck battery range, of which we needed to create new promotional materials in print and digital formats. I worked with an agency to develop these new resources.
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Brands at Work
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United Kingdom
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Events Services
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1 - 100 Employee
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Production Assistant
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May 2018 - Jun 2018
During this one-month internship I experienced working in events first hand, helping various departments ranging from production to logistics in bringing an event to life. I was also able to join the team on-site twice to see how an event runs and to be an extra hand to those who needed assistance. During this one-month internship I experienced working in events first hand, helping various departments ranging from production to logistics in bringing an event to life. I was also able to join the team on-site twice to see how an event runs and to be an extra hand to those who needed assistance.
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Deutsche Post und DHL
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Intern in Translation and Project Management
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Mar 2017 - Aug 2017
During my internship I have developed necessary skills in German to English translation and working in project management, shaping my approach to managing multiple tasks simultaneously and fulfilling tight deadlines. During my internship I have developed necessary skills in German to English translation and working in project management, shaping my approach to managing multiple tasks simultaneously and fulfilling tight deadlines.
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At Your Service Event Staffing
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United Kingdom
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Events Services
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100 - 200 Employee
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Event Staff
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Oct 2015 - Jun 2016
This job requires knowledge in the accepted protocol when working with high-end clients and has allowed me to think on my feet and be decisive with my work. I have a clear understanding of the inner organisation of any event and what is required for an event to be successful. This job requires knowledge in the accepted protocol when working with high-end clients and has allowed me to think on my feet and be decisive with my work. I have a clear understanding of the inner organisation of any event and what is required for an event to be successful.
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University of Reading
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United Kingdom
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Higher Education
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700 & Above Employee
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Language Ambassador
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Sep 2015 - Jun 2016
My main role was to be a student voice for the German language course and discuss my experiences with learning a language and the departmental organisation, and so giving the possible future student a look from the inside on what being a student is like at this particular university. I participated in open days and provided information into what the modules entail and student life, as well as returning to my former school to provide insight to how learning a language is beneficial mentally as well as professionally. I was able to develop my presentation skills as well as organisation skills, having to balance this activities with work and lectures show my drive and commitment to the University of Reading.
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Education
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University of Reading
Bachelor’s Degree, German and Management Studies -
Georg-August-Universität Göttingen
Auslandsjahr (Compulsory Year Abroad), Deutsch als Fremdsprache und BWL (German as a foreign language and Business Studies) -
Notre Dame High School and Sixth Form
GCSE's and A-Levels, German Studies; English Literature; Sociology; Mathematics (AS)