Sophie Howard

Commercial Director at Edinburgh TV Festival brought to you by Screen Scotland
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Shane Carey FRSA

Sophie was only with us for on a short-term contract, but she was very professional and great to work with.

Sonia Simpson

One of the smartest and most efficient people I've ever worked with. Always pushed to expand her responsibilities and never failed to deliver. We all wondered if the company could ever survive without her!

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Experience

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Commercial Director
      • Nov 2022 - Present

    • Partnerships and Marketing Director
      • Nov 2019 - Present

    • Partnerships and Marketing Director
      • Nov 2019 - Present

      Raise all Festival partnerships for The Edinburgh Television Festival brought to you by YouTube and Freeview • Manage a broad portfolio of existing clients (Headline, Major and Associate Partners)• Develop ideas and events for sponsorship and additional revenue streams• Oversee production of the Festival’s sponsored activity • Generate new ideas for year-round events and source new partners for charitableendeavours• Deliver sponsorship updates to the board• Logistical and creative management of all Festival social events• Oversee the branding at festivals venues• Budget management of sponsorship and partnerships• Set and monitor projected levels of income generation• Manage the Partnership and Sponsorship Team Show less

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Group Head of Branded Live
      • Aug 2016 - Jun 2019

      At Global I previously managed a team of Commercail Event Managers and Account Managers within the Commercial Events team.The team is dedicated to delivering Global events and bespoke experiential tocommercial partners. Responsibilities included ensuring the team worked to the highest standard ofevent and media account management over a portfolio of events and partnerships, including Capi-tal’s Summertime Ball (Wembley Stadium), Capital’s Jingle Bell Ball (O2), Classic FM Live (Royal AlbertHall), The Global Awards (Eventim Apollo) and Experiential Partnerships for all Global Brands.The clients that I worked with range from Coca-Cola to Sky, and Vodafone to HondaKey responsibilities:Overseeing the delivery of all Global events commercail partners from selling to on-siteOverseeing the account management for the media and digital partnerships to support theseeventsDeveloping new processes and business plans for the teamOverseeing event budgets, revenue forecasting and managing the teams PandLDeveloping and selling new initiativesAttending external status meetings and overseeing all event updates with clientsWorking with key senior internal stakeholdersMaintaining relationships with key suppliers and agenciesDriving delivery of KPI’s and event objectivesOverseeing talent partnership and contractsManaging the individual team members with 121s and team meetingsAllocating department workloads and assessing training requirements for teamMotivating the team to deliver best industry practise event management and commercial campaigns Show less

    • Event Partnership Manager
      • Apr 2012 - Aug 2016

      Senior Account Management on commercial radio partnerships. Including managing radio, events, online and video projects.Main corporate campaigns include Capital FM's Jingle Bell Ball, Heart FM's Love Music Live, London 2012 and Diamond Jubilee sponsorships.

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Solutions Business Manager
      • Aug 2009 - Oct 2011

      In my previous role as Business Manager I ran a team that pitched and implemented sponsorship & promotion, events and online campaigns across the portfolio of Global Radio’s brands (Classic FM, Xfm, Heart, Capital, Choice and LBC).During my time at Global I worked on creative solutions for clients including Sky, Nintendo, COI, TFL, Lloyds TSB, Paramount Pictures, Lionsgate and Orange among many others.I took ownership of campaigns from initial meetings to ideageneration, drafting and presenting proposals and overseeing all projects.Other responsibilities included:Overseeing the day-to-day work of the teamWorking closely with Programming and Charity teamsInvoicing clients and paying suppliersProducing and maintaining project budgetsProducing and updating business plansManaging team expensesInterviewing and recruiting staff membersStaff trainingManaging the listener CRM and creating client micro-sitesRemote location event managementMaintaining client relationshipsUnderstanding and presenting audience research Show less

    • Business Manager
      • Oct 2009 - Jan 2011

    • Account Manager
      • Dec 2007 - Oct 2009

    • Account Planner
      • May 2007 - Dec 2007

    • Project Manager
      • 2005 - 2007

      Broadcasters Bulletin is a radio consultancy firm, as Project Manager my role includes: Client Liasing - with presenters and PR account managers Daily management of office work flow Creative idea consultation for PR radio campaigns Audio production - studio work and audio editting Broadcasters Bulletin is a radio consultancy firm, as Project Manager my role includes: Client Liasing - with presenters and PR account managers Daily management of office work flow Creative idea consultation for PR radio campaigns Audio production - studio work and audio editting

    • United States
    • Non-profit Organizations
    • Broadcast Assitant
      • May 2005 - Oct 2005

      Audio Editting Research Feeding calls in to the studio Audio Editting Research Feeding calls in to the studio

    • Advertising Services
    • 1 - 100 Employee
    • Freelance Producer
      • Nov 2004 - Jan 2005

      Community radio project, where I worked as a producer and tutor teaching the volunteers and assisting the station in its early stages. Community radio project, where I worked as a producer and tutor teaching the volunteers and assisting the station in its early stages.

Education

  • GOLDSMITHS COLLEGE, UNIVERSITY OF LONDON New Cross
    BA (Hons), Media and Communications
    2002 - 2005
  • BEAUCHAMP COLLEGE Oadby, Leicester
    A levels, Media Studies; Photography; Theatre Studies
    2000 - 2002

Community

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