Senior Marketing Executive

• Jul 2023 - Present

Marketing Manager

• Jun 2022 - Jul 2023

Marketing Advisor

• Jan 2022 - Jun 2022

Marketing Specialist

• Jun 2021 - Dec 2021

Insight Campaign Executive

• Oct 2018 - Jan 2020

Responsible for increasing the value of the RAC customer base by supporting the development and implementation of targeted and sequenced customer selections and campaign optimisation. Experienced user with SQL Management Studio, Apteco FastStats & Peoplestage, IBM Silverpop. This includes the deployment of propensity models built by the MI insight team and the application of appropriate and measurable test plans developed within the marketing teams. • Deliver cost-efficient data driven marketing campaigns to maximise either member acquisitions, cross sell, up sell, loyalty or retention rates. • Work closely with campaign optimisation manager & insight analysts to ensure that the relevant targeting, segmentation and testing strategies are applied to support the customer contact plan • Interpret data briefs into optimised campaign selections for mailing, outbound calling, email & sms • Meet campaign delivery deadlines set according to agreed service levels • Work with CRM manager to ensure that the right data is available at the right time to excuse targeted activity • Ensure that campaigns are built to be measurable and can be accurately reported on • Ensure DPA & FCA requirements are met • Create and maintain accurate process documentation to aid campaign delivery • Ensure all products, propositions and promotions are clear, fair and not misleading, are designed to meet the needs of consumers and are targeted and marketed accordingly. • Ensure all customer communication and documentation is clear, fair and not misleading; is designed in line with ASA guidance and FCA rules and guidance; and is compliant with data protection law and other relevant legislation. Show less

Supervisor / Marketing Assistant

• Oct 2016 - Dec 2017

Payroll Assistant

• Sep 2014 - Apr 2015