Associate Social Media Manager

• Apr 2023 - Present

Social Media Specialist

• Nov 2021 - Dec 2022

· Onboards all new Loan Officers to our brand management system (Yext), creating over 67 online listings for each onboarded Loan Officer to increase search engine optimization.· Manages monthly social calendar based on announcements, market changes, holidays, events, and any other relevant updates.· Creates graphics and post copy for social posts through Adobe Creative Suite. · Manages and posts daily for over 200 social media Business pages within our social media posting platform, Hootsuite.· Responsible for running monthly company-wide social media giveaways and promotions. Manages giveaway details and promotional budgets.· Monitors and responds to all reviews on social platforms.· Assists with planning and creation of Social Media Compliance and Best Practice trainings.· Troubleshoots social media related tickets from start to finish.· Monitors and analyzes social post engagements and responds to inquiries on corporate Facebook, LinkedIn, Instagram, and Twitter pages. Show less

Marketing Specialist

• Oct 2021 - Nov 2021

Marketing Specialist

• Jul 2021 - Oct 2021

- Managed monthly social media content calendar. - Designed graphics for all digital collateral (social media, presentation, email) and print marketing materials (flyers, brochures, posters, etc).- Generated daily/weekly email campaigns for internal announcements, monthly newsletters, and market updates.- Kept a finger to the pulse of social media trends through extensive research, learning new ways to reach our target audience and tailoring content accordingly. - Coordinated promotional items orders in a timely manner for upcoming events.- Created branding guidelines to create a consistent, look & feel across all platforms.- Implemented new CRM systems within the company – such as Total Expert, Optifinow, Experience.com, Raven Pro, Mortgage Market Guide, and Mortgage Coach. Show less

Marketing Coordinator

• Jun 2020 - Jul 2021

Marketing Intern

• Jul 2019 - Jun 2020

• Manages company’s social media accounts by planning, scheduling, generating content for, and posting messages through HubSpot. Social media websites include both company and individual employee LinkedIn accounts, Twitter, Facebook, and more. • Regularly plans, schedules, and creates content for website and website blogs. • Uses extensive graphic design skills to create online display ads, announcement graphics, social media banners and posts, and CTAs using Bannersnack, Canva, and Adobe software. • Creates and updates graphics for employee emails using Sigstr to promote upcoming events, new features, new website resources, and company announcements. • Coordinates logistics for booth displays at trade shows/off-site events and assists with pre-show promotions through social media campaigns. • Assists in managing marketing budgets by reporting spending on trade show events, software utilized, and other promotional resources purchased. • Regularly performs social media and website assessments of competitors. • Regularly monitors performance of owned website and social media materials to optimize reach and track progress. Show less

Digital Marketing Intern

• Jun 2018 - Mar 2019

• Assisted clients by researching, learning about, and implementing marketing plans according to their respective industry. • Planned, created, and scheduled blog content via Wordpress for both website and social media posts. • Designed graphics for website and social media posts using Canva and Adobe Illustrator. • Worked closely with Facebook Ads Manager to optimize ads, target specific audiences, and streamline potential leads. • Interacted with clients frequently through calls and assistance with onboarding, updates, and follow-up on marketing efforts. Show less

Front Desk Receptionist

• Jun 2017 - Sep 2017