Experience

OneAdvent

• United Kingdom
• Insurance
• 1 - 100 Employee

• Head of Marketing and People

  • Apr 2018 - Present

  Driving the marketing and people agenda at an insurance services platform. Driving the marketing and people agenda at an insurance services platform.



Lola Tech

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing & Events Lead

  • Jun 2017 - Apr 2018

  1) Strategy: in charge of developing and executing company marketing strategy, increasing overall lead generation and expanding company footprint in the travel technology world. Write and deliver data-driven quarterly presentations to the whole business, including the management board, providing key analysis of marketing activity. 2) Social media: build, maintain and analyse Lola Tech’s social media presence on various channels, generating exposure to target audience. Directly responsible for doubling followers on Twitter and increasing those on LinkedIn by a third.3) Inbound marketing: responsible for content strategy and set up company blog, organically growing the CRM database by 2.5 times so far. Regularly contribute posts reporting on key topics in the travel industry.4) Event management: fully accountable for external events pipeline. Select relevant events to attend/sponsor and undertake all preparations to achieve business development goals. Identified valuable speaking opportunities for the COO to increase industry profile. Supported the business in winning an accelerator and various other pitches, positioning Lola Tech as a leader in travel technology.5) Website optimisation: grew website traffic by 20% in 2017 through full audit and by creating more CTAs. Currently leading the brand redesign and website development, including video production, to cement our brand voice. 6) PR: appoint and manage media relationships. Craft regular press releases to maintain the external image of the business.



Freelance

• Freelance Events Director

  • Mar 2017 - May 2017

  Used my previous events experience to support a company in the travel sector with their European flagship conference. Added value in a variety of areas including marketing, delegate sales and client relations, as well as assisting on-site. Used my previous events experience to support a company in the travel sector with their European flagship conference. Added value in a variety of areas including marketing, delegate sales and client relations, as well as assisting on-site.



Career Break

• Career Break

  • Aug 2016 - Mar 2017

  My love for exploring other cultures and learning new languages led to a once-in-a-lifetime trip, visiting many diverse and awe-inspiring countries across the globe.My experiences not only broadened my horizons but also honed some valuable skills in:• Organisation• Problem solving under stress (car breakdowns in the middle of the desert for one...)• Language and communication • Negotiation (Believe me, there are some hard bargainers out there!)• Budgeting and planning • Cultural awarenessAdditionally, it gave me the opportunity to refocus and ensure my next career move would be exactly what was best for my development and best for my future potential employer.



Reuters Events: Supply Chain

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• International Events Director |Project Manager|Head of Latin America

  • Aug 2011 - Jul 2016

  Delivered international logistics and supply chain events (with budgets of £100k+) for C-level executives at Fortune 500 companies.1) Event management: Produced and oversaw eft’s flagship event (600+ attendees, 50+ speakers, 35+ exhibitors). Launched a new event in Brazil, moving the company into a key emerging market and developing a client database for future regional opportunities.2) Relationship building: brokered strong, trusting relationships with influential industry figures through regular email, phone and face to face contact.3) Content curation: created innovative business intelligence products to increase client engagement. Produced benchmarking reports, hosted webinars and conducted interviews with leading industry figures, some of which featured in notable industry publications.4) Marketing: designed and implemented high profile marketing plans, incorporating all social media, to expand customer base. Negotiated deals with relevant partners.5) Research: investigated value chains and analysed business drivers in the transport and supply chain ecosystems to ensure competitiveness in the sector.6) On-site management: liaised with senior-level speakers, sponsors and delegates on-site and resolved various issues regarding technical problems, logistics and time management, as and when they occurred. Delivered opening speeches and acted as moderator in sessions.7) Mentoring & recruiting: tasked with training junior colleagues in all aspects of the business.



INACAP

• Chile
• Higher Education
• 700 & Above Employee

• English Language Assistant

  • Aug 2009 - Jul 2010

  Spent a year in Chile supporting the English department at INACAP in Chillán. This included:• planning activities and producing resources to enable students to improve their English• developing classroom activities around UK contemporary culture• organising (from scratch) a summer school for Chilean English teachers in the area• creating and grading written exams and moderating in oral exams• designing and managing extra-curricular activities including a school English debate competition