Experience

Gemfields Group

• United Kingdom
• Mining
• 100 - 200 Employee

• Head Of Marketing

  • Jan 2021 - Present

• Group Marketing Manager

  • Jan 2020 - Present

  Responsible for B2B and B2C marketing globally across Gemfields, providing support and guidance to group brands. Key focus has been to create desirability for coloured gemstones, educate consumers and raise brand awareness. Identifying opportunities within Art, Fashion and Jewellery across international markets UK, US, ME, India and China. Manage 2 direct reports and 6 external agencies.• Devised and led marketing activations/projects in line with strategic aims:o Developed a high and fine jewellery capsule collection featuring 12 luxury brands (44 exclusive pieces) for Walk For Giants with proceeds from sales going towards conservation charity Space For Giants.o Eco-Age X Ralph & Russo X Gemfields collaboration – partnered with Ralph & Russo to create couture gown featuring over 150 Zambian emeralds worn at the Green Carpet Fashion Awards.• Devised and led global advertising campaign: appointed agency and defined creative, in pre-production phase, and media planning.• Developed and oversaw the implementation of 360 marketing and comms plans to support activations, launches and key calendar moments ensuring alignment across all channels. • Oversaw all brand partnerships, managing 15 existing relationships and acquired 4 new partners and working with sales to develop 2021 strategy.• Oversaw global tradeshows in Hong Kong, India, South Africa ensuring consistency across markets, growing brand awareness and working with sales on audience experience. Show less

• Senior Marketing Manager

  • Jan 2019 - Dec 2019

  • Delivered year two of global advertising campaign ‘Every Piece Unique’ across print, digital, social and OOH with additional pop-up activations in London, Hong Kong and Mumbai.• Delivered marketing activations and projects in line with strategic aims including: o An experiential art exhibition, VOID, in partnership with photographer Dan Tobin Smith and The Experience Machine delivering reach. o Curated a coloured gemstone retail seminar targeting sales associates within luxury jewellery brands in London, delivering a seamless experience. o Created a gemstone installation at ART021 to highlight the beauty of coloured gemstones.• Managed brand partnerships and associated activations delivering three new brand collaborations.• Responsible for all brand content and materials including website, assets, POS, advertising etc. Delivered brand films with full image library following operational process as well as community and conservation projects.• Managed tradeshows across key markets including US, China, India etc. working with sales team to build upon customer experience.• Co-managed Marketing Executive and recruited a new Marketing Assistant. Show less

• Global Marketing Manager

  • Sep 2017 - Dec 2018

  • Devised and led global advertising campaign ‘Every Piece Unique’ • Led activations/projects which aimed to align with fashion and art to reach new audiences including the Ruby Book launch, Hearst, Garage and Nat Geo partnerships, and GemfieldsXMuse.• Coordinated all tradeshow activations across key markets including US, China, India etc. working with sales to ensure consistent customer experience.• Responsible for digital platforms (website, social and newsletters) as well as branded content. Show less

• Marketing Manager, Europe & Africa

  • May 2016 - Sep 2017

  • Worked alongside wider team to implement marketing strategy delivering programs across B2B and B2C including Ruby Inspired Stories campaign launch and Cannes Film Festival collab.• Planned and coordinated jewellery brand partner activities across Europe.• Developed and approved all key marketing materials for business globally and redesigned website.• Managed advertising media plan and media agency.



Harrods

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing Executive Fashion Accessories, Fine Jewellery and Watches

  • Jun 2014 - May 2016

  In conjunction with store-wide campaigns developed key departmental marketing initiatives to enhance customer experience. Work closely with some of the world’s most prestigious brands and Harrods internal teams on new launches, key moments, and product exclusives. • Delivered strategic marketing activations such as the SalonQP, Harrods Biennale, Fine Watch takeover and supported Made to Measure • Developed instore activations to enhance customer experience such as pop-ups, exclusives, and bespoke services, working closely with buying team and brands • Implemented email CRM campaign for Fine Watches which delivered over £12.5 million in sales in first year. • Ensured key stakeholders are regularly updated across the business and reporting regularly to Marketing Managers, Head of Departments, Buying, Retail and Directors. Show less



Fabergé

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing Executive

  • Nov 2012 - Jul 2014

  Managed and coordinated marketing and communication calendar globally across all platforms ensuring brand alignment across markets and customer experience. Reporting into director and managing 1 direct report.• Managed retail events and sponsorships in key markets globally including Coutts Polo at the Palace in Abu Dhabi, Fabergé Big Egg Hunt in UK and US, Harrods Easter Takeover etc.• Responsible for all product photography worked with Coppi Barbieri, Casey Moore and assisted with Ad campaign.• Coordinated CRM activities and initiatives at key times throughout the year for example Ritz Winter Wonderland event and gifting program with partners such as Roja Dove, Smythson etc.• Responsible for all print collateral globally ranging from brochures, invitations, POS materials etc.• Managed communication and marketing budgets. Show less

• Marketing Assistant

  • Jul 2011 - Nov 2012

  • Assisted on the launch of Les Saisons Russes in Paris – launch of new High Jewellery collection and first Fine Jewellery Collection• Assisted with retail events globally and built third party relationships • Coordinated print collateral • Coordinated product photography• Maintained budgets, contact lists and reported daily on global marketing activities

• Communications & Marketing Intern

  • Mar 2011 - Jul 2011

  • Assisted and supported the PR Manager and Marketing Manager



Smythson of Bond Street

• Luxury Goods & Jewelry
• 1 - 100 Employee

• Internship

  • Nov 2010 - Feb 2011

  • Compiled all press coverage, coordinated press loans and returns and researched marketing projects • Copywriting for marketing materials, coverage reports and events • Assisted the Visual Merchandiser monthly implementing the window concept • Compiled all press coverage, coordinated press loans and returns and researched marketing projects • Copywriting for marketing materials, coverage reports and events • Assisted the Visual Merchandiser monthly implementing the window concept