Experience

Herts FullStop

• United Kingdom
• Retail Office Equipment
• 1 - 100 Employee

• Marketing Manager

  • Jan 2018 - Present

  Development and delivery of marketing plan to recruit and retain customers in Education market. Gained experience with B2B marketing and working for a business operated by Hertfordshire County Council. o Worked collaboratively to evolve and deliver the multi-channel marketing plan o Channel mix – web, catalogue, email, digital marketing, direct mail, leaflets, experiential o Budget management o People management Key achievements: o Introduction and launch of supplier rate-card across all channels based on insight o Reviewed and improved process of producing the catalogue with design and buying teams o Implementation of new CRM tool to generate targeted, segmented customer communication o Improved customer experience on the website based on web analytics



Tesco

• Jordan
• Business Supplies & Equipment
• 700 & Above Employee

• Local Marketing Manager

  • Apr 2003 - Sep 2017

  Development and execution of customer relevant marketing campaigns within local catchments to support new store openings, refresh/refit of existing stores and supporting stores facing impacts to trade from new competitors. Using detailed customer insight effectively, build relevant strategy for campaign execution. o Broad experience and valued expert in the delivery of Local Marketing campaigns o Management of several agencies to support delivery of each campaign on time and to budget o Engagement of stakeholders in the plan and execution o Worked collaboratively and cross functionally with natural work teams in Retail, Property and Communication departments o Delivered consistency of communication with the Tesco brand, supporting wider business priorities such as healthy eating o Channel mix – media, targeted direct mail, PR, experiential, digital, point of sale o Lead on budget management for team, responsible for forecasting, monitoring and reviewing a budget of £10m. Regular reporting to Local Marketing team and Finance team Key achievements: o Targeted proposition built for new store launch in Bicester, engaged store and agencies to execute the plan. Sales were 8% higher than forecast and customer feedback was positive o Used market share gap analysis to prioritise investment in Cambridge and Great Yarmouth to create always on marketing campaigns to improve brand sentiment and advocacy

• .Com Marketing Manager

  • 1998 - 2003

  Marketing execution for grocery home shopping driving awareness, recruitment and retention of customers for online.o Single-handed marketing implemented for the roll out of grocery home shopping to 200 stores, from initial trial to national coverage in the UKo Large scale marketing tactics used to raise awareness and encourage shopping onlineo Channel mix – radio, outdoor advertising, leaflet door-drop, point of sale, digital, experientialo Targeted direct mail and email for the recruitment and retention of online customerso Skills development in agency management, budget management, communication with stores

• Direct Marketing Manager

  • 1997 - 1998

  Management of the trial of a Back to School catalogue for customers to order back to school products by phone.o Liaison with agencies for co-ordination of design, production and print of catalogueo Implementation and promotion of the catalogue in trial storeso Communication with key stakeholderso Support with merchandising and availability of productso Contribution to the end of trial review

• Buying Manager

  • 1995 - 1996

  Buyer for Men’s Toiletries and Household areas for UK.o Worked with suppliers and stock control to ensure comprehensive ranges, prices and costso Used insight to determine range and displayo Skills gained in negotiation with suppliers and stakeholder managemento Monitored, analysed and reported on KPIso Launched new own label range including candles, pot pourri, men’s shaving gel into stores

• Graduate Trainee

  • 1993 - 1995

  Worked in Cheshunt Extra store and in Head Office on the Graduate scheme.o Department rotation in store to understand all elements of the retail business including checkouts, counters, petrol station, stock control, training teamo Skills gained in team work, management, planning and organisingo Supported with the pilot for Christmas hampers (the first time Tesco had introduced this); involved in selecting the products, liaising with suppliers and buyers, marketing the hampers and input into the review. This trial led to the start of the finest brand being introduced into Tesco