sophie challenor
Head Of Brand at Love To Dream™- Claim this Profile
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Topline Score
Bio
John Saddington
When it comes to large scale branded environment projects we found Sophie extremely knowledgeable and capable. She is very articulate about her objectives and is able hone in on the critical and complex aspects of a project. This perspective is enabling the organisation to deliver a seamless transition from the old format to a new format nationally. We'd recommend any organisation considering a similar project seek Sophie's contribution.
Simon Jones
Sophie was instrumental in driving our Sydney office from a tiny satellite operation to a highly successful office with a great team and a great client list. She is a tenacious business builder and someone who never stopped thinking about her clients' business, always digging deeper into issues and only accepting great solutions from the team. I wouldn't hesitate to recommend her
John Saddington
When it comes to large scale branded environment projects we found Sophie extremely knowledgeable and capable. She is very articulate about her objectives and is able hone in on the critical and complex aspects of a project. This perspective is enabling the organisation to deliver a seamless transition from the old format to a new format nationally. We'd recommend any organisation considering a similar project seek Sophie's contribution.
Simon Jones
Sophie was instrumental in driving our Sydney office from a tiny satellite operation to a highly successful office with a great team and a great client list. She is a tenacious business builder and someone who never stopped thinking about her clients' business, always digging deeper into issues and only accepting great solutions from the team. I wouldn't hesitate to recommend her
John Saddington
When it comes to large scale branded environment projects we found Sophie extremely knowledgeable and capable. She is very articulate about her objectives and is able hone in on the critical and complex aspects of a project. This perspective is enabling the organisation to deliver a seamless transition from the old format to a new format nationally. We'd recommend any organisation considering a similar project seek Sophie's contribution.
Simon Jones
Sophie was instrumental in driving our Sydney office from a tiny satellite operation to a highly successful office with a great team and a great client list. She is a tenacious business builder and someone who never stopped thinking about her clients' business, always digging deeper into issues and only accepting great solutions from the team. I wouldn't hesitate to recommend her
John Saddington
When it comes to large scale branded environment projects we found Sophie extremely knowledgeable and capable. She is very articulate about her objectives and is able hone in on the critical and complex aspects of a project. This perspective is enabling the organisation to deliver a seamless transition from the old format to a new format nationally. We'd recommend any organisation considering a similar project seek Sophie's contribution.
Simon Jones
Sophie was instrumental in driving our Sydney office from a tiny satellite operation to a highly successful office with a great team and a great client list. She is a tenacious business builder and someone who never stopped thinking about her clients' business, always digging deeper into issues and only accepting great solutions from the team. I wouldn't hesitate to recommend her
Experience
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Love To Dream™
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Australia
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Retail Apparel and Fashion
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1 - 100 Employee
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Head Of Brand
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Aug 2021 - Present
Global Brand, Marketing, Communications and Customer Insights Global Brand, Marketing, Communications and Customer Insights
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Woolworths Supermarkets
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Australia
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Retail
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700 & Above Employee
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Head of Marketing Non Food Brands & Design - Woolworths FoodCo Marketing
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Dec 2017 - May 2021
Responsibility for brand creation through to launch and marketing strategy for non foods own brand portfolio - Petcare, Baby, Health, Beauty and Household.Management of design function across all own brand portfolio including partner agency retainer negotiation and management.Management FoodCo Asia Design & Packaging Division based in Hong Kong.Manage a team of 11.
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Senior Brand Portfolio Manager - Woolworths FoodCo Marketing (Own Brand)
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Sep 2015 - Dec 2017
Design Head/Team lead across brand design for own brand portfolio.Repositioning Woolworths portfolio own brands - Woolworths, essentials, Freefrom, Jamie, Gold, Macro. Creation, development and marketing of stand alone category brands (Little Ones, Baxters, Smitten, Voeu skincare)Managing team of 8 marketing professionals.
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Metcash
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Australia
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Wholesale
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700 & Above Employee
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Marketing Manager - Brand & Special Projects
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2012 - Sep 2015
New brand creation and brand development for supermarkets and convenience divisions involving brand research, strategy & portfolio architecture, positoning development, visual identity creation and brand communication across all consumer touchpoints. Projects have involved retail and format design, in-store communication, POS messaging and overhaul of catalogue visual communication and own brand creation and design including rebrand and roll out of Black & Gold and development of over 10 category brands.
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Director
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2009 - 2011
Branding and design projects across a variety of internal and external touchpoints including brand engagement and alignment initiatives through to website design, literature and collateral and integrated communication and marketing planning. Branding and design projects across a variety of internal and external touchpoints including brand engagement and alignment initiatives through to website design, literature and collateral and integrated communication and marketing planning.
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Business Director
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2007 - 2009
Creative agency with integrated expertise spanning tv, press, ambient radio, digital, branding and design and experiential/activation/stunts. Responsibilities across new business, business development and strategy for core clients. Specialist areas included strategy development, branding and marketing communications. Creative agency with integrated expertise spanning tv, press, ambient radio, digital, branding and design and experiential/activation/stunts. Responsibilities across new business, business development and strategy for core clients. Specialist areas included strategy development, branding and marketing communications.
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General Manager
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2002 - 2007
Responsible for starting and building the Sydney division of Blue Marlin, global branding specialist. Responsibilities included recruiting and managing account and creative teams, new business and growing client portfolio. Business gains included Dairy Farmers, Nestle Purina, Kelloggs, Reckitt Benckiser, Sanitarium, Unilever amongst others and establishing these as core long term clients to the business. Responsible for starting and building the Sydney division of Blue Marlin, global branding specialist. Responsibilities included recruiting and managing account and creative teams, new business and growing client portfolio. Business gains included Dairy Farmers, Nestle Purina, Kelloggs, Reckitt Benckiser, Sanitarium, Unilever amongst others and establishing these as core long term clients to the business.
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DJPA Partnership
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Design Services
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1 - 100 Employee
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Head of Marketing & Operations (UK Division)
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1998 - 2002
Strategic lead across all client accounts and responsible for managing the client service team. Key accounts included Allied Domecq, Coca-Cola, McCain, Novartis amongst others. Projects involved global rebrand Tia Maria, On premise brand activation for Coca-Cola (Europe), and new brand creation of first to market functional foods range for Novartis. Strategic lead across all client accounts and responsible for managing the client service team. Key accounts included Allied Domecq, Coca-Cola, McCain, Novartis amongst others. Projects involved global rebrand Tia Maria, On premise brand activation for Coca-Cola (Europe), and new brand creation of first to market functional foods range for Novartis.
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Education
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The University of Edinburgh
MA Hons, Classics, Art History -
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Chartered Institute of Marketing - Diploma
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Institute of Sales Promotion Diploma
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