Experience

Ready4Digital

• France
• Business Consulting and Services
• 1 - 100 Employee

• Consultant en transformation digitale et marketing

  • Mar 2022 - Present

  Transformation digitale : étude 360° de votre entreprise, élaboration de votre feuille de route et plan d'actions (marketing digital, communication, réseaux, métiers, RH...) Missions marketing : études de marché, projets en marketing digital (créations de sites internet, réseaux sociaux, SEO, redactionnel, eshop) Transformation digitale : étude 360° de votre entreprise, élaboration de votre feuille de route et plan d'actions (marketing digital, communication, réseaux, métiers, RH...) Missions marketing : études de marché, projets en marketing digital (créations de sites internet, réseaux sociaux, SEO, redactionnel, eshop)


IAE Lille
• France
• Higher Education
• 100 - 200 Employee
• Enseignant en Marketing / Marketing Digital

  • Jan 2021 - Present

IÉSEG School of Management
• France
• Higher Education
• 500 - 600 Employee
• Teacher in Marketing

  • Sep 2021 - Present


French Odyssey / VivreAthènes.com

• CO-FOUNDER

  • Jan 2017 - Jun 2022

  Website : VivreAthenes.com • 1,5M unique visitors, 4M page views • Useful and inspiring articles about traveling in Greece • Powerful SEO and faithful community on FB and Instagram • Partnerships with actors of the tourism industry Original digital and online solutions to travel the world • E-pocket guides: original tours, interactive maps, enriched content with external links • Guided tours on smartphones: insider tours of the city and main monuments, geolocalisation, additional media (photos and videos) • Paper chase games for children: give children the taste of travelling and discovering history Show less



ELECTRODEPOT GROUP - technical Superstore - France/Belgium/Spain

• GROUP MARKETING MANAGER

  • May 2011 - Jul 2016

  Marketing Strategy : Define with the executive board : company's fundamentals, price positionning, main customer targets, markets to be developed. Category Management : Define product ranges, according to customer needs, market opportunities, store constraints, and company basics. Work on price positionening and quartiles in order to keep a significant attractiveness and to match with the low cost store concept. Projects realised in close relationships with purchasing and merchandising department. Customer Knowledge : Elaborate a customer database : thanks to a massive identification process of clients at the check out (from 20% in 2015 to 80% in 2016) Analyse the customer database : RFM model, reports dedicated to stores with pragmatic specific actions Set up of a daily satisfaction survey, giving information to all point of sales, and allowing store manager to contact their unsatisfied clients directly. Supervise consumer surveys :customer behavior, notoriety... Communication : Define the marketing plan with the communication comity media : flyers, newsletters, social network, local communication targets : new customers, loyal customers, volontary churners content : fltaplan, kind of products, promotion or permanent range Show less



AUCHAN FRANCE - Hypermarket

• PRODUCT MANAGER and BUYER / Technical Goods

  • Nov 2007 - Apr 2011

  Marketing : Analyse markets, clients, sourcing and competitorsDefine product ranges and pricesBuying : Negotiate prices and agreements with suppliersSelect the best permanent ranges of products and promotional offersParticipate to international synergy as leader product manager, in order to find global offers (6 countries)

• CATEGORY MANAGER - Domestic Appliances

  • May 2006 - Nov 2007

  Marketing : Present market trends to product managersAnalyse panels to find market opportunities and build consistent range of productsBenchmark competitorsMerchandising : Improve linear profitability (Turnover by square meter)Define key segments to be implementWork in close relationship with key players (Philips, Seb) to develop catman approach



GfK

• France
• Real Estate

• BUSINESS GROUP MANAGER - Small Domestic Appliances

  • Oct 2002 - May 2006

  Sales : find new customers, sales of new services Project management : develop new panels, coordinate international projects Management : 4 persons, cross-functionnal management Presentations and recommandations to industrials and retailers : price positionning, competitors, product performance and marketing advices Sales : find new customers, sales of new services Project management : develop new panels, coordinate international projects Management : 4 persons, cross-functionnal management Presentations and recommandations to industrials and retailers : price positionning, competitors, product performance and marketing advices



IRN RESEARCH - Research Agency

• MARKET ANALYST

  • 2000 - 2002

  15 YEARS OF MARKETING EXPERIENCE Main Skills : Strategic and Operational Marketing • Category management • Data analysis • Project management • Negotiation • Customer and Result oriented • Team Player • Digital Communication 15 YEARS OF MARKETING EXPERIENCE Main Skills : Strategic and Operational Marketing • Category management • Data analysis • Project management • Negotiation • Customer and Result oriented • Team Player • Digital Communication