Sophie Berenzon

Project Manager at Luka Studio
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Contact Information
Location
Ganei Tikva, Center District, Israel, IL
Languages
  • Hebrew Native or bilingual proficiency
  • English Full professional proficiency
  • Russian Limited working proficiency

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Bio

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Noa Weinpress

Sophie is a team player. She is passionate, professional and very committed. Sophie has an amazing ability to get people on board with ideas - even people who were initially on completely different pages. Sophie is a marketing expert who has many years of experience and knowledge, and is very dedicated to her work and employers.

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Credentials

  • Google Digital Garage
    Google
    Oct, 2019
    - Sep, 2024

Experience

    • Peru
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Feb 2021 - Present
    • Israel
    • Retail
    • 1 - 100 Employee
    • Salon Professional Marketing Manager
      • Jan 2012 - Oct 2019

      • Development and implementation of a global strategy in the local market• Marketing budget management • Formulation of an annual activity plan and Go To Market strategies• Ongoing monitoring of the brand's performance• Direct and regular work with the global company• Leadership over multi-functional teams (external & internal) – sales, logistics, purchasing, PR / Social Media / Advertising / Graphic / Printing agencies• Responsibility over new products launch• Periodical reporting to the global headquarters and internal management • Prepare and present PPT presentations to the global headquarters and internal management • Social media and campaign's budgets management• Production of launch events • Management of contracts and commercial collaborations Show less

    • Salon Professional Brand Manager
      • 2009 - 2012

      • New products examination and localization in the Israeli market• Regular reporting to the global company and the local management • Data analysis and statistic reports • Sales targets setting to the sales team• Translation of the global materials and presenting in front of the internal team • Customer service

    • Israel
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Brand Manager
      • 2001 - Dec 2008

      • Handling of all the on-going issues of the division – marketing, sales and education • On-going contact and reporting to the global headquarters • Division manager assistant • Responsibility over the sales forecast and purchase orders • Handling of all the on-going issues of the division – marketing, sales and education • On-going contact and reporting to the global headquarters • Division manager assistant • Responsibility over the sales forecast and purchase orders

    • France
    • Real Estate
    • Brand manager
      • 2000 - 2001

      • Implementation of the global strategy in the local market • Marketing and promotion management • Planning and execution of launch events • Management of the brand's professional team • Responsibility over the stock level, sales forecast and purchasing orders • Implementation of the global strategy in the local market • Marketing and promotion management • Planning and execution of launch events • Management of the brand's professional team • Responsibility over the stock level, sales forecast and purchasing orders

    • Israel
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Economist in Commercial team
      • 1996 - 1999

Education

  • Tel Aviv University
    Master of Business Administration (MBA), Business Administration
    1999 - 2002
  • Tel Aviv University
    Bachelor's degree, Business/Managerial Economics
    1993 - 1996

Community

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