Sophie Bensyl

National Account Associate at BLUEOCO
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Contact Information
us****@****om
(386) 825-5501

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Credentials

  • Insurance Agent, Accident, Health, Life, Variable Life & Variable Annuities
    Aflac
    Jan, 2021
    - Nov, 2024

Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • National Account Associate
      • Jul 2022 - Present

      BLUEOCO is the parent company of 11 brands. We have a relentless focus on growing sales for retailers by introducing NEW and INNOVATIVE products. Since our inception, we have launched over 1,000 products in retail stores and online. Our business has 5 distinct areas of focus: 1) GECKOBRANDS: Geckobrands is a premium sporting goods brand that develops products for three specific reasons: to go IN WATER, AROUND WATER (rain and splashing), and EVERYWHERE YOU GO (bags that help you take the things you need to the places you love). 2) IMPULSE GROCERY: In August 2012 BLUEOCO began the development of the most comprehensive PREMIUM impulse merchandising program specifically designed for premium food retailers, partnered with ANC to provide the most efficient execution in retail. ANC / ACCELERATE is the EXCLUSIVE distributor in grocery stores for IMPULSE products merchandised in front of food, beer, wine, liquor, baby, pet, and HBC. ACCELERATE and JACENT (our primary competitor) both merchandise products in front of food, other than that EVERYTHING is different. Our PRODUCTS, PLACEMENT, SERVICE and VALUE drive EXTREME sales increases when retailers convert to the ACCELERATE program. 3) IMPULSE LIQUOR: In 2017 we began expanding our IMPULSE products into liquor stores and providing our best-in-class products for this channel. We now have over 1,000 stores selling our products in front of BEER, WINE and SPIRITS. 4) STRATEGIC LICENSES: We have over 50 products available in REALTREE including waterproof products, lifestyle bags, coolers, backpacks, and more. In 2020 we will launch products under the MARGARITAVILLE BRANDS including Island Reserve, Margaritaville, 5oclock Somewhere and Landshark. 5) BRAND & PRODUCT DEVELOPMENT: Since 2013 we have created hundreds of products for retailers own brands. We partner with retailers on all aspects of product and brand development including trademarking, packaging and sourcing. We provide a comprehensive TURN-KEY solution

    • United States
    • Retail
    • 1 - 100 Employee
    • National Account Associate
      • Jul 2022 - Present

      GECKOBRANDS is a lifestyle and performance brand that caters to all outdoor activities including the LARGEST ASSORTMENT OF WATERPROOF PRODUCTS including dry bags, drawstring backpacks, lightweight backpacks, totes, technology protection (iPhone, iPad, and other mobile devices), waist packs, coolers, beach totes, utility totes, and many other products that make your outdoor experience better. GECKOBRANDS is an official licensee of REALTREE with a full line of WATERPROOF Dry Bags, Totes, Backpacks, Duffels, and Technology Dry Bags (for iPhone, iPad, and other mobile devices). Our products are now available in over 400+ national sporting goods chains and specialty retailers.

  • Affinity Events
    • Grand Rapids, Michigan, United States
    • Event Coordinator
      • Mar 2022 - Present

  • Fruition Acai and Juice Bar
    • Greater Grand Rapids, Michigan Area
    • Sales Associate
      • Apr 2018 - Jul 2022

    • United States
    • Insurance
    • 700 & Above Employee
    • Benefits Consultant
      • Jan 2021 - Mar 2021

  • Bondi Salon
    • Holland, mi
    • Hospitality Specialist
      • Aug 2019 - Mar 2020

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Brand Ambassador
      • Dec 2018 - Dec 2019

Education

  • Grand Valley State University
    Bachelor of Business Administration - BBA, Marketing
    2018 - 2022

Community

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